I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. This is one of my super secrets that helped us dramatically increase our closing rate in sales meetings. It doesn’t matter if you sell SEO, CRO, web design, or online PR; this simple sales meeting tip is worth millions in potential revenue.
Did you know that it will cost your company 5 times more to gain a new client, than to retain an existing client (Five Customer Retention Tips for Entrepreneurs). Pause and think about that for a moment. Now, ask your self how much effort goes into resigning your existing SEO clients versus gaining a new ones. Do you even have an SEO client retention plan? Well, today is your lucky day! I’m going to share my SEO client retention plan with you in the form of just 5 easy steps.
MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API.
NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign. You can download a PDF or Word Document format so you can easily edit it online, or email it to your new client.
Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”. They are worried, and overly anxious about the campaign’s progress. They’ve already forgotten everything you’ve told them about time and progress. They want results, and they want them today!
First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good. So, technical SEO is very important but it should never take more than 20% of your time when optimizing your website, blog post or landing page.
Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you.
I’d like to share with you who I think the most influential SEO people are in 2014. These are the people I follow and look to for the best advice in the SEO world. The commonality these people share is their expertise in the field, innovative ideas, and most importantly, their willingness to share their vast knowledge of SEO information.
This is my 11th year selling SEO, and my skills have evolved and gotten so much better each year. But, I’m only as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO. These are the things I do every day to make sure my prospects choose my team, and not my competitors.
This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients.