I have a confession to make. As an SEO team lead, who’s been practicing for 3 years, it’s difficult to admit that I’ve been misinterpreting a metric. Although I don’t believe that any of the strategies I’ve recommended have been off-base or ill advised, I wish I would’ve had the insight I have now. That metric that I’ve misunderstood is bounce rate.
Not all SEO terminology is easy to decipher. Even a veteran in the industry can be confused by the language. So, let’s figure out what rich snippets and schemas are all about and how you can best utilize them.
Search engines index web pages to help them better understand each web page of your website so they can better match them with a users search. Keywords and key phrases are the common factor between the billions of searches performed each year in search engines and the billions of web pages search engines have indexed.
The infamous nofollow link-some SEOs are adamant about its lack of value while others profess its potential. It’s time to put this argument to rest and discuss what exactly a nofollow link can do for your link profile.