I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.
Web pages and websites are not the same thing. They are very different. Some of you maybe thinking, “ya, we know”. But many of you aren’t. I constantly hear “web pages” and “websites” used interchangeably in this industry and it drives me so crazy that I decided to write an article about it. Not only is it wrong, but thinking this will severely hurt your SEO strategies.
You may want to investigate the history of a used domain before spending big bucks on it. Getting that “perfect” domain can cost thousands of dollars, so why wouldn’t you do some investigating before you make that kind of investment. You’d look under the hood before you bought a used car, right? Then do the same thing for a used domain, especially if it’s going to cost you a pretty penny. Otherwise you could be pouring thousands of dollars down the drain.
This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. So, use this case study to think about how you can apply Hick’s Law to your website or digital marketing strategy.
Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”.
Did you know that your main menu is a part of your marketing? It’s true. What your menu says gives your visitors a small indication of what your website is about and whether or not they are in the right place. Main menu mistakes can lead to high bounce rate, low length of time on site, and low rankings in search engines. Worst of all, main menu mistakes directly impact the amount of leads and sales from your website.
A long awaited update to SEOGROUP is finally here. We’ve rebranded and completely updated our white-label website audit tool. The tool is now called MySiteAuditor. MySiteAuditor is a lead generating website audit tool for SEO firms to easily embed on their website. Any business or website owner looking for SEO, web design, online PR, or any other digital marketing service will love the ability to instantly SEO audit their website and competitor websites. But, they can only do so if they enter their name, number, and email address.
Why buy expensive web design software when you don’t have to? In this post I’m going to show your how to design, develop, and manage a new website project using nothing but free tools. Don’t you love the internet? These tools are totally free, totally legit, and totally amazing.
This is a simple explanation of Google’s recent Hummingbird algorithm update, and why they released it. Yes it’s a huge update, but not a complicated one to understand. The good news is that it benefits everyone. The bad news is that any kind of change requires time spent educating yourself. However, after learning exactly what Hummingbird does and why it does it, I am more relieved than worried about any negative side-effects.
We’re hitting the open road for 12 hours this Sunday to attend SMX East 2013. We made the decision to go earlier this week after determining that is was just too big of an opportunity for us to miss. At SMX we’ll be officially debuting our SEO audit tool. We’re so pumped to show the industry how we can help them increase SEO leads by embedding our SEO audit tool on their site, and how white-labeling their SEO audits for prospective clients can really boost sales. Tell us below if you’re attending, then stop by our booth to meet me and learn more about the tool.