B2B Marketing

Mastering B2B Marketing: Strategies, Tactics, and Insights

Most professional marketers have a good handle on conventional direct-to-consumer marketing. The principles of getting it right are well established. However, that’s not the case for B2B. Here, the paradigm is different. Companies must adopt fundamentally different tactics and strategies to win. Commercial entities are different animals from sovereign consumers.  Read more

keyword cannibalization

The Evolution of Keyword Cannibalization

If you have ever tried to fire your website up the search engine SERP rankings, you will almost certainly appreciate the importance of a strong keyword strategy. However, you may be less aware of the term keyword cannibalization. Read more

Site Index

Index Check: Is Your Site Listed?

Having a website is an effective tool for businesses to communicate with their customers, and having it appear in search engines is vital for it to be seen. While sure, you can tell people your website address, if you want to attract organic visitors to your website, then it needs to be visible on Google, Bing, and other major search engines. Read more

Voice Search Optimization

Voice Search Optimization: Preparing Your Website For The Voice Search Revolution

Optimizing your website requires many different components to not only help you boost performance and reach your goals but also provide the best user experience for your visitors. For years, most of your efforts will likely have gone into on-site SEO and optimizing your page through the written content on your pages, ready to boost your search engine rankings. But have you given any thought to voice search optimization? If you haven’t, perhaps it’s time you did. Read more

Keyword research tools 2018

10 Free Keyword Research Tools – 2018 Edition

Honestly, I can’t remember paying for a keyword research tool, ever. And I’ve been in the industry since 2003. I’m not saying there’s anything wrong with paid keyword research tools, especially from reputable websites like AHrefs, and SEMRush. I’m saying that I’ve had enormous success in the SEO world and I’ve only used free keyword research tools. Read more

Feature update in My site Auditor

2018 MySiteAuditor New Features and Updates

For those who don’t know me, I’m Marvin. I founded MySiteAuditor back in 2013 while running a boutique digital marketing agency in Chicago. I’m still heavily involved in MySiteAuditor, and am continuously looking for ways we can improve our software. My favorite method for doing this, is simply listening to our community’s requests and concerns. Read more

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