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After you publish a new website, you will think of ways to drive more traffic towards it. This is where you should focus on gaining trust by Google. It will help you with improving your organic ranking and driving more traffic. To do that, you need to understand what signals that you can use to gain trust by Google. Then you need to implement them thoughtfully on your website. Here are some useful tips that can help you with gaining trust by Google.
Build Authority and Relevance
When Google first encounters a new site, they have little context for what it offers and who stands behind it. Establishing topical authority and relevance is critical for earning trust. Consider how you can demonstrate expertise in your niche through high-quality, comprehensive content. Share your credentials, background and why you’re credible to guide readers on the topic.
The content itself also matters. Ensure information is accurate, up-to-date and useful for users. Incorporate thorough research with original commentary so Google recognizes your site as an authority, not just an aggregator. Choose topics that align clearly with your overall scope as well. Relevance indicates you have specific goals versus random content. For additional strategies to build credibility, check out 5 Easy SEO Tactics Nobody Does.
Emphasize Quality Over Quantity
When launching a website, it’s tempting to rapidly publish vast amounts of posts and pages. However, Google values quality and depth. Just a few extremely well-crafted, thoughtful pieces sending signals about your expertise can suffice initially. Rushing quantity over quality can backfire by looking spammy to Google.
Spend time optimizing existing content instead of endlessly producing more. Structure information for seamless user experience. Refine writing to be engaging and error-free. These efforts showcase your dedication toward building a valuable resource worthy of trust. For more guidance on optimizing your content for better rankings, review our post on Common Technical SEO Issues.
Implement Effective Technical SEO
While content establishes authority and relevance, foundational technical SEO optimizes that substance for search visibility. Efforts like keyword research, metadata tagging, alt text, site architecture and XML sitemaps prepare your expertise for discovery.
Technical SEO also has overt signals like mobile responsiveness, optimized page speeds and clear navigation. By actively enhancing the infrastructure and accessibility around content, you demonstrate commitment to users’ experience. Follow technical SEO best practices from the outset to avoid needing fixes down the road. Learn more about addressing technical SEO issues in our Sitemap Mastery Guide.
Publish and Update Regularly
While avoiding oversaturation, regular publishing and updating does matter. Google wants to see consistent freshness revealing care for the site over time versus abandonment.
Set realistic schedules for producing new content and reviewing existing pieces. Monthly or bimonthly publishing capacities enable growth without overreach initially. Repurpose evergreen materials as needed. Any updates should enhance the user experience versus tweak a date. Keep evolutions aligned with relevance so returning visitors gain value.
Promote and Monitor Performance
Other trust markers involve showcasing your own support toward bettering the site into the future. Set up and promote social media profiles to expand reach. Implement Google Analytics for monitoring performance and identifying improvement areas.
Facilitate email subscriptions, reviews or user-generated content for ongoing engagement. Seek site speed or security audits proactively from third parties. Support evolution behind the scenes before Google necessitates it.
Acquire Backlinks from Reputable Sites
One shortcut to boosting authority for new sites involves acquiring backlinks. Having quality websites linking back to yours verifies trust and relevance. Yet beware that google penalizes inorganic linking schemes, so emphasis genuine value for referrers.
Guest posting on industry blogs builds localized SEO and awareness. HARO sourcing reputable backlink opportunities through expert quotes. Roundup posts attract links through inclusion for resources. Prioritize theme alignment and limit outbound linking. Monitor anchor text diversity as well. Each backlink should arise organically.
Claim Google Search Console Ownership
Google Search Console provides data around crawling, indexing, traffic and performance detect issues hindering visibility. Therefore, claiming ownership clearly signals you actively want indexing and engagement from Google. Follow all diagnostics and recommendations inside Search Console to understand your site’s health through Google’s eyes.
Verify your website through multiple methods to establish legitimacy. Set preferred site version as needed. Monitor index coverage, errors and impression sources. Own Search Console presence and heed advice shows good faith efforts towards the standards of Google.
Final Words
Have realistic expectations that newly launching sites involve volatile movements up and down with Google. Rankings can shift frequently early on before consistency solidifies. Some disappearances from SERPs will occur as Google determines the appropriate placements. Don’t panic over initial volatility but focus efforts on trusted signals over the long-term.
Assuming positive momentum overall, dramatic changes should settle over the first 6-12 months. Consider search visibility plateaus milestones for establishing trust even at lower rankings. Consistent positioning matters most long-term over isolated leaps with subsequent declines. Patience and persistence set up new websites for enduring success.