Keep It Simple, Stupid! Content Guidelines for Websites

You are wasting your time writing content no one will read. As obvious as my advice sounds, people continue to stuff web pages with text. There’s this fear that we might leave something out someone needs. And using big words makes us look intelligent, right? Not so much. You will not impress your visitors with long paragraphs or big words. More often than not you will confuse and deter. Read more

What You Don’t Know About Bounce Rate

I have a confession to make.  As an SEO team lead, who’s been practicing for 3 years, it’s difficult to admit that I’ve been misinterpreting a metric. Although I don’t believe that any of the strategies I’ve recommended have been off-base or ill advised, I wish I would’ve had the insight I have now. That metric that I’ve misunderstood is bounce rate. Read more

Changing Your Domain Name Without Losing Your Rankings: A 12 Step Guide

I was inspired to write this article after a recent redesign and domain change for a client. For most site owners, a domain change can be a scary endeavor if the proper precautions aren’t taken. But if executed properly, a site can experience little to no change in rankings. Keep these steps in mind next time you’re considering a domain change. Read more

Tablets are NOT Mobile Devices, Dammit!

Many people think tablets are a part of the mobile family and, well, they’re wrong.  I keep seeing tablets mis-categorized in articles and tweets and posts and quite frankly I just can’t stand it anymore!  My fury on this topic has grown to the same level as when people say “I could care less” when they actually mean “I couldn’t care less.”  But that’s a whole other topic.  Let’s focus on why people are lead to make such a fatal flaw and how it’s affecting their digital strategy. Read more

9 SEO Tools on Chrome You May or May Not Want to Download

Chrome has some really great hidden gems for SEO. Although I haven’t come across one that does it all, each has valuable assets that can help audit sites.  I’ll review eight of the tools and give you the skinny on each.  So without further ado, let’s review the good, the bad, and the ugly of Chrome’s SEO tools. This is not an exhaustive list of the tools Chrome has to offer.  I tried to review the ones that were less popular based on the number of download in the web store. Read more

The Fight Between Flash & SEO

Flash and SEO haven’t been the perfect pair. Flash limits the amount of text search engines can crawl, making it extremely difficult for them to understand your site. Consequently, many flash based sites sacrifice rankings for design. Read more

Six Hotspots for Keywords

Search engines index web pages to help them better understand each web page of your website so they can better match them with a users search. Keywords and key phrases are the common factor between the billions of searches performed each year in search engines and the billions of web pages search engines have indexed. Read more

No Value in Nofollow Links? No Way!

The infamous nofollow link-some SEOs are adamant about its lack of value while others profess its potential. It’s time to put this argument to rest and discuss what exactly a nofollow link can do for your link profile. Read more

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