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Employee happiness questionnaire agencies

Employee Happiness Questionnaire for Digital Marketing Agencies

If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team. Read more

Title Tag SEO Tips

Top 10 Title Tag SEO Tips #Infographic

Every second, 40,000 searches are performed by users in Google. Google’s main goal is to connect those users to the most relevant web page with the best information. As you know, one of the first things a users sees on search engine results pages are title tags. Title tags are the first indication of what’s on a web page. So, your title tag is clearly one of the most important components of a web page. It impacts click-through-rate and rankings. Here’s an infographic I put together that will help you remember the top 10 things you need to do to make sure your title tag is properly optimized for search engines and for people. Read more

SEO Predictions 2016

8 SEO Experts Reveal Fascinating Predictions for 2016

I want you to think about everything you know about search engine optimization (SEO). Every little tip and trick you’ve been taught, all that niche vocabulary you picked up, every “best practice” you’ve memorized and absorbed. Now realize that, in the time you took to read that last sentence, SEO’s goal posts have moved and your information is suddenly out of date. And – there they go again. Read more

SEO Image Optimization Tips

10 Super IMPORTANT Image Optimization SEO Tips

Search engines can’t see images, so it’s up to you to help them better understand your images. This will help them better connect you with your target audience. You also need to optimize your images for people, because people are impatient; and the longer it takes your site to open, the more likely your visitors will “bounce” off your site and go somewhere else. Because of that, search engines have started penalizing websites that open too slowly on desktop computers and mobile devices. In this post I’m going to show you how to properly optimize your images, which will lead to higher rankings, more traffic, and more sales. Read more

Contact form Tips

A Blueprint of The Perfect Contact Form #Infographic

According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form. Read more

Home Page Mistakes

10 Horrible Home Page Mistakes

Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models.  As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.” Read more

Beginners Guide Mobile SEO

The Beginner’s Guide to Mobile SEO

It’s pretty clear that every year mobile devices become more and more critical to people’s lives. But, many websites still aren’t optimized for mobile, and businesses are wasting marketing efforts and losing sales by not focusing on their mobile users.  This comprehensive guide covers the basics of what mobile SEO is, and how to ensure your website is mobile-friendly. Read more

Prices SEO

The Best Way to Discuss Your SEO Prices with a New Client #Infographic

We’ve all been there. We sitting across the table from a prospective client, talking for an hour or so about SEO strategy, past clients, past experiences, and future expected results. Then the question is asked. The question you’ve been waiting for. The clients ask about pricing. Of course, you go easy on them. After all it’s a very delicate subject. You know other SEO companies have given them a monthly price, and some have definitely lowballed them. You don’t want to scare them away with your higher prices, and you also don’t want to underbid yourself, and look like an amateur. So, you do what most SEO professionals do. You make the biggest SEO pricing blunder; you give them a price! Never offer or give SEO pricing, without getting a budget first. Read more

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