For 10+ years I ran a digital marketing agency that specialized in SEO. Then came the idea for MySiteAuditor. It took off way faster than I expected and before long, it was all I could think about. A SaaS with a fast growing MRR, little to no overheard, and zero customer acquisition costs looked so appealing compared to a team of employees, office politics, clients, and endless sales meetings. I knew what I had to do. I needed to prepare my agency for acquisition.
I’ve got great news. If you read and follow this guide, I’ll show you how to do professional keyword research for little or no money. I’ll walk you through my personal, step-by-step, proprietary keyword research process, and I’ll even list and link to the absolute best free keyword research tools in the world.
Over the past couple of years we’ve been auditing web pages. Lots and lots of web pages. A few weeks ago we exceeded 1 million total SEO audits. As we crossed that threshold we decided to mine through our data to try and find interesting patterns with regard to SEO. For this particular article, I am going to show you how to benefit from the most common SEO mistakes.
In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies.
The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.
This post was actually tougher than you think. Finding 10 WordPress themes that would be perfect for SEO companies and agencies was fairly difficult to do. Not only were WordPress themes for SEO companies hard to find, but most of what I found was awful. So, I searched, dug, and sifted through hundreds of themes to find the best WordPress themes for SEO companies, freelancers, startups, and contractors.
Our goal at MySiteAuditor is to help SEO companies, web design firms, and digital marketing agencies generate more sales leads than ever before using our embedded, white-labelled audit tool. And we’re really good at it: to date, our tool has generated almost 250,000 sales leads for our customers.
Last week I jumped on Skype to have a video chat with the Wizard of Moz, Rand Fishkin. But we didn’t talk typical SEO strategies, tactics, and techniques. We talked business. More specifically, we discussed how to grow your SEO business. If you’re an SEO service provider or a digital marketing agency that offers SEO services, you may want to watch this 30 minute video. From SEO consultant to CEO and founder of the most popular SEO software on the planet, Rand has a unique and interesting perspective on how SEO companies can provide better SEO services to their customers and grow their business.
Do you want to know how to scale your SEO Agency to handle tons of clients? In the last few years, we’ve been able to scale our services to 20,000 registered users – but it wasn’t all easy. In today’s article, I want to show you the top strategies we’ve used to bring in the money AND keep the ship rocking so that you can grow your own SEO business successfully.
If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team.