How to Help Clients Understand SEO Audits
For many marketers, search engine optimization is a key strategy to helping clients meet their online goals, but it can be a huge challenge to present SEO data and recommendations to clients in a way that is understandable and actionable.
8 Ways to Stop Big Agencies from Poaching Your Employees
Before being acquired, one of the biggest challenges I faced while running my boutique digital marketing agency was watching my employees get poached by bigger agencies who offered more money and more benefits. Being a boutique, I hired a lot of entry and junior level people. I prided myself on being able to spot potential and great personalities when I couldn’t afford a senior level person. However, entry and junior level people with lots of potential and great personalities eventually want and deserve more money and better benefits. So, over the years I learned eight simple ways to keep my employees super happy, and how to use my agency’s size to my advantage. If one of my rockstars was thinking about leaving, they’d be giving up a lot more than money and “better” benefits.
How to Run a Successful SEO Company – Podcast!
In this podcast I share everything. All of my secrets, all of my advice, and all of my experiences from owning an SEO agency in Chicago for the past 11 years. This podcast includes everything from how I actually started my SEO business to how I got acquired. It should be an eye-opening experience for anyone running an SEO business, or thinking of starting an SEO business. So, don’t waste time and don’t waste money making the same mistakes I made years ago. Just sit back, relax and listen. You’re going to love it!
Google’s Mobile-Friendly Update – Everything You Need to Know
Google announced they are rolling out a mobile-friendly algorithm update that will improve search results on mobile devices. Whether you perform SEO for clients or for your own website, you should find this article extremely useful. In fact, you should probably bookmark it because I will be updating it as new information is released.
10 Signs Google PageRank is Dead…to Non-Googlers
I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.
100 SEO Tips and Tweetable Quotes from Rand Fishkin
I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of Moz.com.
Top 10 Most Important SEO Tips for URL Optimization
For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
20 Crazy Questions from 20 Crazy Clients
I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.
The 1 Thing that REALLY impresses Potential SEO Clients
I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. This is one of my super secrets that helped us dramatically increase our closing rate in sales meetings. It doesn’t matter if you sell SEO, CRO, web design, or online PR; this simple sales meeting tip is worth millions in potential revenue.