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Learn how to successfully sell SEO and how to stand out against all the SEO competition in the world. I also share some of my early SEO sales experiences.
Sales
Top 10 Takeaways
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I discuss the top 10 things you should take away from How to Run a Successful SEO Company.
Getting Acquired
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I discuss how my SEO company got acquired, along with all the issues and hurdles along the way.
The Big Question You ALWAYS Ask Before Creating Content
I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content.
10 Signs Google PageRank is Dead…to Non-Googlers
I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.
10 Proven Ways to Make Your Content Go Viral
There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Well, the folks at Buzzsumo analyzed over 100 million articles so they could find the answers to those questions. They looked for commonalities and trends that the most shared articles had in common, and here’s what they came up with.
20 Crazy Questions from 20 Crazy Clients
I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.
Web Pages vs Websites: There’s a HUGE Difference!
Web pages and websites are not the same thing. They are very different. Some of you maybe thinking, “ya, we know”. But many of you aren’t. I constantly hear “web pages” and “websites” used interchangeably in this industry and it drives me so crazy that I decided to write an article about it. Not only is it wrong, but thinking this will severely hurt your SEO strategies.
How to Perform a Domain Name Background Check
You may want to investigate the history of a used domain before spending big bucks on it. Getting that “perfect” domain can cost thousands of dollars, so why wouldn’t you do some investigating before you make that kind of investment. You’d look under the hood before you bought a used car, right? Then do the same thing for a used domain, especially if it’s going to cost you a pretty penny. Otherwise you could be pouring thousands of dollars down the drain.
How Hick’s Law Helped MySiteAuditor Increase Conversions by 25%
This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. So, use this case study to think about how you can apply Hick’s Law to your website or digital marketing strategy.