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I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content.
The Question
According to Rand Fishkin, the most important question you should ask yourself before creating any piece of content is, “Who will amplify this and why?” In other words, who is going to share and link to this content, and are they important or an authority? If you can’t answer that simple question, then Rand Fishkin says, “don’t make it. It is not worthwhile.”
Full Quote:
“You have to ask yourself, whenever you are producing any type of content, “Who will amplify this and why? If you can’t answer that question, then don’t make it. It is not worthwhile.”
Conclusion
SEO is content marketing So, my new definition of SEO can be summed up in four words, “Awesome optimized content marketing.” It’s refreshing to see Rand shares similar views. Anyway, this question was so important I had to share it with you. Hopefully, the next time you create a piece of content you will ask yourself the most important question, “Who will amplify this, and why?”
By the way, TechEmergence has some great podcasts. I highly recommend you download and listen.
Source: Daniel Faggella, of TechEmergence
Download: iTunes