I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content.
How many emails do you get per day? How many do you delete? How many do you send to spam? How many do you unsubscribe from? Finally, how many do you open, and more importantly, why?
I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.
Launching a blog can be like going to the gym. You go for about 2 weeks, and you never go again because you’re unorganized, and you don’t have a strategy. Before my agency was acquired, I personally witnessed this happen to different companies and agencies for over a decade. That’s why I’m sharing my insight on how to launch a blog.
I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of Moz.com.
There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Well, the folks at Buzzsumo analyzed over 100 million articles so they could find the answers to those questions. They looked for commonalities and trends that the most shared articles had in common, and here’s what they came up with.
For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production. After teaching myself about video production, and testing out various types of equipment, I am happy to say that my skills are good enough that I no longer have to go to an expensive studio, nor do I have to hire an expensive video production team. I can do everything on my own, and I’m doing it all for less than a $1,000 investment.
For 10 years my agency has hired 100’s of people around the world, in 20+ different languages and 20+ different countries. We started using Upwork a few years back, and it’s literally changed my core business methods. I can also graciously say Upwork has saved me hundreds of thousands of dollars. But it wasn’t great at first. We almost stopped using Upwork many times, until we realized the problems we had were not the fault of the freelancers we found on Upwork; we were the problem.
I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.