How to Sell SEO

7 Super Secrets of Selling SEO

This is my 11th year selling SEO, and my skills have evolved and gotten so much better each year. But, I’m only as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO. These are the things I do every  day to make sure my prospects choose my team, and not my competitors. Read more

domain background check

How to Perform a Domain Name Background Check

You may want to investigate the history of a used domain before spending big bucks on it. Getting that “perfect” domain can cost thousands of dollars, so why wouldn’t you do some investigating before you make that kind of investment. You’d look under the hood before you bought a used car, right?  Then do the same thing for a used domain, especially if it’s going to cost you a pretty penny.  Otherwise you could be pouring thousands of dollars down the drain. Read more

Law of Proximity Web Design

7 Ways Your Website Breaks The Law of Proximity

Humans have an innate desire to want to group objects we see in the world together. This makes the information far easier to process and understand. Therefore, when website content is visually grouped for us, it becomes much easier to process and understand. The Law of Proximity (one of Gestalt Laws of Grouping) states that humans perceive objects that are closer together as related objects. The reasoning is that the human brain would rather process fewer sets of objects rather than a much larger number of individual objects. Therefore, abiding by the Law of Proximity on your website will allow your visitors to more easily process and understand your information. This will most certainly leads to a better user experience, more conversions, and more sales. Read more

Agile SEO

How to Perform Agile SEO

This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients. Read more

Hick's LAw

How Hick’s Law Helped MySiteAuditor Increase Conversions by 25%

This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. So, use this case study to think about how you can apply Hick’s Law to your website or digital marketing strategy. Read more

free seo contract template

The Killer SEO Contract – Free Download Now!

I’ve sold millions of dollars in SEO services over the last 10 years using this SEO contract. Of course it’s been revised a dozen times and tweaked from year-to-year, but as of today it’s the best SEO contract I have ever used. But I’m not the only one who thinks so, I get compliments from our clients about it daily. They love how simple and easy it is to understand, and from my experience, the easier it is for our clients to understand, the more comfortable they will be signing it. That’s why I’ve tweaked it to a simple perfection. Read more

Link Earning Infographic

Link Earning vs. Link Building Infographic

Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”. Read more

How to get more email subscribers

5 Super Secrets: How to Get Your Blog 1000s of Email Subscribers

I’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000’s of email subscribers. But, this post isn’t about how to write better blog posts. Let’s assume you already do that. This post is about how to turn your visitors into subscribers. In other words  I want to help you increase the conversion rate of your email subscription form. Read more

Website Transparency

The Most Important Website Trend in 2014 is…

The most important website trend in 2014 is transparency. If you have a website today transparency can really make or break your success. Transparency affects traffic, conversions, and sales. I’ve run The Ocean Agency for the last 10 years, and the one thing I find myself encouraging our clients to do more and more often is be more transparent. But it’s not easy; our clients need our help. So, in addition to listing the reasons why it’s so important be transparent on your website, I’ve also listed a number of ways to be more transparent. Read more

Website Navigation Menu Tips and Mistakes

17 Major Main Menu Mistakes

Did you know that your main menu is a part of your marketing? It’s true. What your menu says gives your visitors a small indication of what your website is about and whether or not they are in the right place. Main menu mistakes can lead to high bounce rate, low length of time on site, and low rankings in search engines. Worst of all, main menu mistakes directly impact the amount of leads and sales from your website. Read more

Page 8 of 12
1 3 4 5 6 7 8 9 10 11 12