Do you want to know how to scale your SEO Agency to handle tons of clients? In the last few years, we’ve been able to scale our services to 20,000 registered users – but it wasn’t all easy. In today’s article, I want to show you the top strategies we’ve used to bring in the money AND keep the ship rocking so that you can grow your own SEO business successfully.
If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team.
Every second, 40,000 searches are performed by users in Google. Google’s main goal is to connect those users to the most relevant web page with the best information. As you know, one of the first things a users sees on search engine results pages are title tags. Title tags are the first indication of what’s on a web page. So, your title tag is clearly one of the most important components of a web page. It impacts click-through-rate and rankings. Here’s an infographic I put together that will help you remember the top 10 things you need to do to make sure your title tag is properly optimized for search engines and for people.
You’ve just launched the perfect post on your blog, so you share it on Facebook for the world to see. However, Facebook is displaying the wrong thumbnail, and it looks horrible! Why does this happen and how do you fix it? You’re not alone, this actually happens to a lot of people. Luckily, Facebook launched Open Graph in 2010, which helps websites and apps better connect and display their content on Facebook. Throughout this post, I’m going to show you how to use the Open Graph protocol to properly display the correct thumbnail, when someone shares your post or page on Facebook.
I want you to think about everything you know about search engine optimization (SEO). Every little tip and trick you’ve been taught, all that niche vocabulary you picked up, every “best practice” you’ve memorized and absorbed. Now realize that, in the time you took to read that last sentence, SEO’s goal posts have moved and your information is suddenly out of date. And – there they go again.
Search engines can’t see images, so it’s up to you to help them better understand your images. This will help them better connect you with your target audience. You also need to optimize your images for people, because people are impatient; and the longer it takes your site to open, the more likely your visitors will “bounce” off your site and go somewhere else. Because of that, search engines have started penalizing websites that open too slowly on desktop computers and mobile devices. In this post I’m going to show you how to properly optimize your images, which will lead to higher rankings, more traffic, and more sales.
According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form.
Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models. As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.”
One of my biggest pet peeves, when I was CEO of The Ocean Agency, was not bringing an agenda to web design kickoff meetings. Agendas are really just simple checklists that are ridiculously easy to create and imperative to have in order to run an efficient meeting. Once you create an agenda, they’re very easy to maintain. You may need to occasionally tweak the agenda every once in a while, but nothing much more than that.
At some point in time, everyone is new to digital marketing, even digital marketers. Plus every industry is different. Getting traffic to a client’s website can be very different than getting traffic to your agency’s website. In this post, I’m going to show you how to get a boatload of traffic to your agency’s website; and if your agency uses MySiteAuditor, more traffic means more leads from your free SEO audit tool.