How to Help Clients Understand SEO Audits
For many marketers, search engine optimization is a key strategy to helping clients meet their online goals, but it can be a huge challenge to present SEO data and recommendations to clients in a way that is understandable and actionable.
10 Ways Your Content is Guaranteed to Suck
When content is done right, it is an extremely powerful tool for driving traffic to your website, building your brand awareness and authority, and converting leads into sales.
8 Ways to Stop Big Agencies from Poaching Your Employees
Before being acquired, one of the biggest challenges I faced while running my boutique digital marketing agency was watching my employees get poached by bigger agencies who offered more money and more benefits. Being a boutique, I hired a lot of entry and junior level people. I prided myself on being able to spot potential and great personalities when I couldn’t afford a senior level person. However, entry and junior level people with lots of potential and great personalities eventually want and deserve more money and better benefits. So, over the years I learned eight simple ways to keep my employees super happy, and how to use my agency’s size to my advantage. If one of my rockstars was thinking about leaving, they’d be giving up a lot more than money and “better” benefits.
How to Run a Successful SEO Company – Podcast!
In this podcast I share everything. All of my secrets, all of my advice, and all of my experiences from owning an SEO agency in Chicago for the past 11 years. This podcast includes everything from how I actually started my SEO business to how I got acquired. It should be an eye-opening experience for anyone running an SEO business, or thinking of starting an SEO business. So, don’t waste time and don’t waste money making the same mistakes I made years ago. Just sit back, relax and listen. You’re going to love it!
Google’s Mobile-Friendly Update – Everything You Need to Know
Google announced they are rolling out a mobile-friendly algorithm update that will improve search results on mobile devices. Whether you perform SEO for clients or for your own website, you should find this article extremely useful. In fact, you should probably bookmark it because I will be updating it as new information is released.
The Big Question You ALWAYS Ask Before Creating Content
I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content.
7 HUGE Tips on Writing Email Subject Lines
How many emails do you get per day? How many do you delete? How many do you send to spam? How many do you unsubscribe from? Finally, how many do you open, and more importantly, why?
10 Signs Google PageRank is Dead…to Non-Googlers
I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.
5 Steps You Never Skip When Launching a New Blog
Launching a blog can be like going to the gym. You go for about 2 weeks, and you never go again because you’re unorganized, and you don’t have a strategy. Before my agency was acquired, I personally witnessed this happen to different companies and agencies for over a decade. That’s why I’m sharing my insight on how to launch a blog.