We’ve all been there. We sitting across the table from a prospective client, talking for an hour or so about SEO strategy, past clients, past experiences, and future expected results. Then the question is asked. The question you’ve been waiting for. The clients ask about pricing. Of course, you go easy on them. After all it’s a very delicate subject. You know other SEO companies have given them a monthly price, and some have definitely lowballed them. You don’t want to scare them away with your higher prices, and you also don’t want to underbid yourself, and look like an amateur. So, you do what most SEO professionals do. You make the biggest SEO pricing blunder; you give them a price! Never offer or give SEO pricing, without getting a budget first. Read more

For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results. Read more