For many marketers, search engine optimization is a key strategy to helping clients meet their online goals, but it can be a huge challenge to present SEO data and recommendations to clients in a way that is understandable and actionable.
How to Run a Successful SEO Company – Podcast!
In this podcast I share everything. All of my secrets, all of my advice, and all of my experiences from owning an SEO agency in Chicago for the past 11 years. This podcast includes everything from how I actually started my SEO business to how I got acquired. It should be an eye-opening experience for anyone running an SEO business, or thinking of starting an SEO business. So, don’t waste time and don’t waste money making the same mistakes I made years ago. Just sit back, relax and listen. You’re going to love it!
How to Run a Successful SEO Company – Podcast
[mashshare]
Welcome to my podcast on how to successfully run an SEO company. I personally ran an SEO company for over 10 years and it was so successful that it was acquired in 2014 by a larger agency. Throughout this podcast I share some of my experiences around sales, contracts, employees, cashflow, and clients. I also tackle a lot of the questions you may be coming across right now.
Is SEO Dying
/
RSS Feed
I put you at ease by tackling the question, Is SEO Dying? Don't worry, I have really good news!
Your SEO Services
/
RSS Feed
Listen up, as I go into detail about how you should actually perform ethical SEO services for your SEO clients.
Agile SEO
/
RSS Feed
I discuss how and why to be agile, because how the only constant thing about SEO is "change", according to Google.
100 SEO Tips and Tweetable Quotes from Rand Fishkin
I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of Moz.com.
Top 10 Most Important SEO Tips for URL Optimization
For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
The 1 Thing that REALLY impresses Potential SEO Clients
I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. This is one of my super secrets that helped us dramatically increase our closing rate in sales meetings. It doesn’t matter if you sell SEO, CRO, web design, or online PR; this simple sales meeting tip is worth millions in potential revenue.
How to Retain an SEO Client in 5 Easy Steps
Did you know that it will cost your company 5 times more to gain a new client, than to retain an existing client (Five Customer Retention Tips for Entrepreneurs). Pause and think about that for a moment. Now, ask your self how much effort goes into resigning your existing SEO clients versus gaining a new ones. Do you even have an SEO client retention plan? Well, today is your lucky day! I’m going to share my SEO client retention plan with you in the form of just 5 easy steps.