I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of Moz.com.
There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Well, the folks at Buzzsumo analyzed over 100 million articles so they could find the answers to those questions. They looked for commonalities and trends that the most shared articles had in common, and here’s what they came up with.
For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production. After teaching myself about video production, and testing out various types of equipment, I am happy to say that my skills are good enough that I no longer have to go to an expensive studio, nor do I have to hire an expensive video production team. I can do everything on my own, and I’m doing it all for less than a $1,000 investment.
For 10 years my agency has hired 100’s of people around the world, in 20+ different languages and 20+ different countries. We started using Upwork a few years back, and it’s literally changed my core business methods. I can also graciously say Upwork has saved me hundreds of thousands of dollars. But it wasn’t great at first. We almost stopped using Upwork many times, until we realized the problems we had were not the fault of the freelancers we found on Upwork; we were the problem.
I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.
I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. This is one of my super secrets that helped us dramatically increase our closing rate in sales meetings. It doesn’t matter if you sell SEO, CRO, web design, or online PR; this simple sales meeting tip is worth millions in potential revenue.
Ever have this problem? Your staging site accidentally gets listed in Google’s search results. This is very bad for many reasons. The first reason is the fear of being penalized for duplicate content once the production site goes live. Second, it’s really embarrassing when the client Googles themselves and sees the staging site in the results. Generally, the staging server should only be viewed by the developers and the client. Unfortunately, that doesn’t always happen because the staging site wasn’t properly blocking Google, resulting in the site being listed in Google.
Did you know that it will cost your company 5 times more to gain a new client, than to retain an existing client (Five Customer Retention Tips for Entrepreneurs). Pause and think about that for a moment. Now, ask your self how much effort goes into resigning your existing SEO clients versus gaining a new ones. Do you even have an SEO client retention plan? Well, today is your lucky day! I’m going to share my SEO client retention plan with you in the form of just 5 easy steps.
MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API.