SEO Archives - Page 5 of 9

A Blueprint of The Perfect Contact Form #Infographic

According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form. Read more

10 Horrible Home Page Mistakes

Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models. As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.” Read more

How To Be An Effective SEO Account Manager: #SEOprochat Twitter Chat Recap

This week’s #SEOprochat Twitter chat, hosted by @MySiteAuditor, focused on SEO account management – and we had a great conversation! Here’s a recap of the chat, along with 10 tips for being a successful account manager. We hope you take some knowledge away from the chat – and join us next time! Read more

The Beginner’s Guide to Mobile SEO

It’s pretty clear that every year mobile devices become more and more critical to people’s lives. But, many websites still aren’t optimized for mobile, and businesses are wasting marketing efforts and losing sales by not focusing on their mobile users. This comprehensive guide covers the basics of what mobile SEO is, and how to ensure your website is mobile-friendly. Read more

How to Nail the Top 10 Questions Prospects Ask SEO Agencies

What’s the best way to close your next deal with a promising potential client? It’s simple: know the most common questions you’ll be asked, and have excellent answers, examples, and materials prepared in advance. Read more

The Best Way to Discuss Your SEO Prices with a New Client #Infographic

We’ve all been there. We sitting across the table from a prospective client, talking for an hour or so about SEO strategy, past clients, past experiences, and future expected results. Then the question is asked. The question you’ve been waiting for. The clients ask about pricing. Of course, you go easy on them. After all it’s a very delicate subject. You know other SEO companies have given them a monthly price, and some have definitely lowballed them. You don’t want to scare them away with your higher prices, and you also don’t want to underbid yourself, and look like an amateur. So, you do what most SEO professionals do. You make the biggest SEO pricing blunder; you give them a price! Never offer or give SEO pricing, without getting a budget first. Read more

Google Rolls Out Panda 4.2 Update

How to Help Clients Understand SEO Audits

For many marketers, search engine optimization is a key strategy to helping clients meet their online goals, but it can be a huge challenge to present SEO data and recommendations to clients in a way that is understandable and actionable. Read more

8 Ways to Stop Big Agencies from Poaching Your Employees

Before being acquired, one of the biggest challenges I faced while running my boutique digital marketing agency was watching my employees get poached by bigger agencies who offered more money and more benefits. Being a boutique, I hired a lot of entry and junior level people. I prided myself on being able to spot potential and great personalities when I couldn’t afford a senior level person. However, entry and junior level people with lots of potential and great personalities eventually want and deserve more money and better benefits. So, over the years I learned eight simple ways to keep my employees super happy, and how to use my agency’s size to my advantage. If one of my rockstars was thinking about leaving, they’d be giving up a lot more than money and “better” benefits. Read more

How to Run a Successful SEO Company – Podcast!

In this podcast I share everything. All of my secrets, all of my advice, and all of my experiences from owning an SEO agency in Chicago for the past 11 years. This podcast includes everything from how I actually started my SEO business to how I got acquired. It should be an eye-opening experience for anyone running an SEO business, or thinking of starting an SEO business. So, don’t waste time and don’t waste money making the same mistakes I made years ago. Just sit back, relax and listen. You’re going to love it! Read more

Page 5 of 9

« Previous 1 2 3 4 5 6 7 8 9 Next »