HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!!

by Marvin Russell on July 28, 2014
Moz Link Data

MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API.

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The Graph Every SEO MUST Show Their Clients

by Marvin Russell on July 15, 2014
SEO Slope

Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”.

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SEO is 20% Technical and 80% Content Strategy

by Marvin Russell on July 7, 2014
SEO Content Strategy

First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good.

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How to Clearly Explain SEO to Your Clients in 30 Seconds

by Marvin Russell on June 18, 2014
What is SEO?

Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you.

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Web Pages vs Websites: There’s a HUGE Difference!

by Marvin Russell on May 30, 2014
Web Pages versus Web Sites

Web pages and websites are not the same thing. They are very different. Some of you maybe thinking, “ya, we know”. But many of you aren’t. I constantly hear “web pages” and “websites” used interchangeably in this industry and it drives me so crazy that I decided to write an article about it.

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7 Super Secrets of Selling SEO

by Marvin Russell on May 16, 2014
How to Sell SEO

This is my 11th year selling SEO, and my skills have evolved and gotten so much better each year. But, I’m only as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO.

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How to Perform Agile SEO

by Marvin Russell on April 11, 2014
Agile SEO

This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients.

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How Hick’s Law Helped MySiteAuditor Increase Conversions by 25%

by Marvin Russell on April 4, 2014
Hick's Law

This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool.

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The Most Important Website Trend in 2014 is…

by Marvin Russell on February 20, 2014
Website Transparency

The most important website trend in 2014 is transparency. If you have a website today transparency can really make or break your success. Transparency affects traffic, conversions, and sales. I’ve run The Ocean Agency for the last 10 years, and the one thing I find myself encouraging our clients to do more and more often is be more transparent.

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17 Major Main Menu Mistakes

by Marvin Russell on January 31, 2014
Web Design Main Menu Mistakes

Did you know that your main menu is a part of your marketing? It’s true. What your menu says gives your visitors a small indication of what your website is about and whether or not they are in the right place.

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