Before being acquired, one of the biggest challenges I faced while running my boutique digital marketing agency was watching my employees get poached by bigger agencies who offered more money and more benefits. Being a boutique, I hired a lot of entry and junior level people. I prided myself on being able to spot potential and great personalities when I couldn’t afford a senior level person. However, entry and junior level people with lots of potential and great personalities eventually want and deserve more money and better benefits. So, over the years I learned eight simple ways to keep my employees super happy, and how to use my agency’s size to my advantage. If one of my rockstars was thinking about leaving, they’d be giving up a lot more than money and “better” benefits.
