Since 2013, MySiteAuditor has been on a mission to help small digital marketing, web design and SEO agencies grow and become more successful by providing them with affordable sales and lead generation tools. Behind each of our tools is our proprietary “audit engine” — the system that takes a landing page and URL, performs a holistic “scan” of that landing page and website, integrates its findings with various other data sources, and generates a point-by-point audit (and audit score).
Our goal at MySiteAuditor is to help SEO companies, web design firms, and digital marketing agencies generate more sales leads than ever before using our embedded, white-labelled audit tool. And we’re really good at it: to date, our tool has generated almost 250,000 sales leads for our customers.
According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form.
Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models. As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.”
This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. So, use this case study to think about how you can apply Hick’s Law to your website or digital marketing strategy.
I’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000’s of email subscribers. But, this post isn’t about how to write better blog posts. Let’s assume you already do that. This post is about how to turn your visitors into subscribers. In other words I want to help you increase the conversion rate of your email subscription form.
The most important website trend in 2014 is transparency. If you have a website today transparency can really make or break your success. Transparency affects traffic, conversions, and sales. I’ve run The Ocean Agency for the last 10 years, and the one thing I find myself encouraging our clients to do more and more often is be more transparent. But it’s not easy; our clients need our help. So, in addition to listing the reasons why it’s so important be transparent on your website, I’ve also listed a number of ways to be more transparent.
This post is by far the easiest tutorial on how to setup and test Google Authorship. This guide is perfect for WordPress bloggers or guest bloggers. Whether you’re advanced or a beginner, setting up Google Authorship will be super simple if you follow this guide.
This post provides nine visual and brilliant examples of how digital marketers use “social proof” on some of our favorite websites to increase followers, purchases, sign ups, email subscriptions and conversions. If utilized the correct way, this marketing tactic can be a very effective digital marketing strategy. When you’re done reading this post please share any brilliant ways you’ve seen digital marketers use social proof to influence users.
This post will show you how to give your visitors a free download AFTER they subscribe to your blog using Feedburner. If you follow my instructions I can guarantee that you will drastically increase the number of people who subscribe to your blog, just like I did. It’s actually quite simple, but feel free to ask me questions in the comment section below.