Search engines can’t see images, so it’s up to you to help them better understand your images. This will help them better connect you with your target audience. You also need to optimize your images for people, because people are impatient; and the longer it takes your site to open, the more likely your visitors will “bounce” off your site and go somewhere else. Because of that, search engines have started penalizing websites that open too slowly on desktop computers and mobile devices. In this post I’m going to show you how to properly optimize your images, which will lead to higher rankings, more traffic, and more sales.
