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If you struggle to maintain high productivity levels throughout the day, you aren’t alone. In fact, a recent report found that “only 53.3% of time working on tasks is actually spent on productive work,” and the rest is lost to distractions and inefficiency.  Read more

Most professional marketers have a good handle on conventional direct-to-consumer marketing. The principles of getting it right are well established. However, that’s not the case for B2B. Here, the paradigm is different. Companies must adopt fundamentally different tactics and strategies to win. Commercial entities are different animals from sovereign consumers.  Read more

20 years ago, an exclusive online social network was created, transforming the digital world forever. While social networks existed before (MySpace, Bebo, etc.), it wasn’t until the launch of Facebook that social media really took off. Read more

If you have ever tried to fire your website up the search engine SERP rankings, you will almost certainly appreciate the importance of a strong keyword strategy. However, you may be less aware of the term keyword cannibalization. Read more

Most people who have even a basic understanding of SEO know how important well-written content, keyword targeting, and backlinks are for their Google ranking.  Read more