Since 2013, MySiteAuditor has been on a mission to help small digital marketing, web design and SEO agencies grow and become more successful by providing them with affordable sales and lead generation tools. Behind each of our tools is our proprietary “audit engine” — the system that takes a landing page and URL, performs a holistic “scan” of that landing page and website, integrates its findings with various other data sources, and generates a point-by-point audit (and audit score).
Managing your new web design client’s expectations starts from the very moment they land on your website. It continues on with the initial phone call. From there it should be carried over into sales meetings, and then of course passed on to your account managers. Everyone on your team must be on the same page; otherwise, over-promising and under-delivering will be the downfall of your company.
If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team.
Search engines can’t see images, so it’s up to you to help them better understand your images. This will help them better connect you with your target audience. You also need to optimize your images for people, because people are impatient; and the longer it takes your site to open, the more likely your visitors will “bounce” off your site and go somewhere else. Because of that, search engines have started penalizing websites that open too slowly on desktop computers and mobile devices. In this post I’m going to show you how to properly optimize your images, which will lead to higher rankings, more traffic, and more sales.
According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form.
Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models. As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.”
One of my biggest pet peeves, when I was CEO of The Ocean Agency, was not bringing an agenda to web design kickoff meetings. Agendas are really just simple checklists that are ridiculously easy to create and imperative to have in order to run an efficient meeting. Once you create an agenda, they’re very easy to maintain. You may need to occasionally tweak the agenda every once in a while, but nothing much more than that.
If you’re not asking the right questions at the start of every new client relationship, you’re setting the partnership up for failure before it even begins. Luckily, we’ve made it easy for you! With this six page questionnaire, you’ll be able to easily cover all the necessary ground with your new web design client. Download the questionnaire here.
Your agency’s website is often the first interaction you’ll have with a potential customer, and first impressions are everything. It’s especially difficult to stand apart from the competition for creative agencies that sell similar services, so you should leverage your website and online presence as much as possible by focusing on what counts – a strong and creative brand persona, good design, and great user experience.
It’s pretty clear that every year mobile devices become more and more critical to people’s lives. But, many websites still aren’t optimized for mobile, and businesses are wasting marketing efforts and losing sales by not focusing on their mobile users. This comprehensive guide covers the basics of what mobile SEO is, and how to ensure your website is mobile-friendly.