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I talk about how important it is to stay lean, with regard to your SEO agency's overhead and other expenses.
Staying Lean
Communication
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Understand the importance of how to communicate your yourself, your business, and you SEO services.
Contracts
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Learn how to create the perfect SEO contract. In fact, I even giveaway my killer SEO contract, that I used and tweaked for years to generate millions in revenue from SEO. It's 100% free to download.
Sales
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Learn how to successfully sell SEO and how to stand out against all the SEO competition in the world. I also share some of my early SEO sales experiences.
Top 10 Takeaways
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I discuss the top 10 things you should take away from How to Run a Successful SEO Company.
Getting Acquired
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I discuss how my SEO company got acquired, along with all the issues and hurdles along the way.
The Big Question You ALWAYS Ask Before Creating Content
I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content.
10 Signs Google PageRank is Dead…to Non-Googlers
I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.
10 Proven Ways to Make Your Content Go Viral
There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Well, the folks at Buzzsumo analyzed over 100 million articles so they could find the answers to those questions. They looked for commonalities and trends that the most shared articles had in common, and here’s what they came up with.
20 Crazy Questions from 20 Crazy Clients
I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job, but some of you ask the craziest questions. I’m sure my clients also get crazy questions from their clients, we all do. So, I thought I’d share a few of the craziest questions I’ve heard from my web design and SEO clients over the last 11 years.