how to sell an seo agency

6 Simple Lessons I Learned Selling My SEO Agency

For 10+ years I ran a digital marketing agency that specialized in SEO. Then came the idea for MySiteAuditor. It took off way faster than I expected and before long, it was all I could think about. A SaaS with a fast growing MRR, little to no overheard, and zero customer acquisition costs looked so appealing compared to a team of employees, office politics, clients, and endless sales meetings. I knew what I had to do. I needed to prepare my agency for acquisition. Read more

example seo sales presentation

Free SEO Sales Pitch Presentation

What I’m about to tell you is a true story. Years ago, a potential SEO client flew from Washington DC to Chicago so I could pitch him and his team our SEO services. Think about that for a minute. They flew all that way and spent all that money just to see my team. The sale was practically closed before they showed up, right? Well, half way through my SEO sales presentation I looked over at the client, and what I saw was horrifying. He was sitting in his chair, mouth wide open, and his head was leaned all the way back as if it was partially detached from his body. Read more

how to impress seo clients

5 Things that Truly Impress SEO Clients (Besides Rankings)

Many of you who know me know that I ran a pretty popular digital marketing agency in Chicago before it was successfully acquired by a much bigger agency in 2014. One of the things that really made my agency so attractive for acquisition was our extremely high SEO client retention rate, that led to a super high MRR. Read more

1 million seo audits

1,000,000 SEO Audits Done! – This is What We learned

Over the past couple of years we’ve been auditing web pages. Lots and lots of web pages. A few weeks ago we exceeded 1 million total SEO audits. As we crossed that threshold we decided to mine through our data to try and find interesting patterns with regard to SEO. For this particular article, I am going to show you how to benefit from the most common SEO mistakes. Read more

SEO business

10 Question Quiz – Will Your SEO Agency Pass or Fail?

In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies. Read more

how to start an seo business

How to Start an SEO Business – The Ultimate Guide

The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL. Read more

best SEO agency wordpress themes

Top 10 WordPress Themes for SEO Agencies

This post was actually tougher than you think. Finding 10 WordPress themes that would be perfect for SEO companies and agencies was fairly difficult to do. Not only were WordPress themes for SEO companies hard to find, but most of what I found was awful. So, I searched, dug, and sifted through hundreds of themes to find the best WordPress themes for SEO companies, freelancers, startups, and contractors. Read more

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