How to Clearly Explain SEO to Your Clients in 30 Seconds

  • June 18th 2014
  • by Marvin Russell
How to Clearly Explain SEO to Your Clients in 30 Seconds

Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you.

I have literally spent years developing the simplest verbal breakdown of SEO possible. After years of tweaking, the explanation I’m sharing with you today has worked the best. This video is only a minute long, so I highly recommend watching it again and again. It’s only a small portion of your entire SEO pitch, but it’s a critical one that will make your clients feel more comfortable with you than with your competitors.

Notes from the video:

How to breakdown SEO to your clients:

SEO can be broken down into two steps: Optimization and Authority

1. Optimization

Optimization is making sure that Google can understand what keywords you’re targeting, which services and products you sell, and where you sell them.

2. Authority

Authority is making sure that Google knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content.

That’s SEO!


That’s how SEO works, in a nutshell of course. Breaking SEO down into two simple steps is important because most of your clients will have no clue about how SEO works when first walking through your doors. You need to earn their trust and confidence by breaking down SEO in such a simple way that they feel fantastic about working with you.

  • suribabuv

    Its not a good idea to try explain SEO in 30 seconds, I believe.

    • Thanks for the comment. I believe it’s good because SEO can be very complicated and scary to a client. The easier you make it for them to understand, the more they will trust you :)

  • Rohan

    any best way you can consider using easy words that a nontechnical user can understand for the 30 sec. how to pitch the client over the phone?

  • I think in short you can explain your clients that you will bring client’s site on the 1st page on Google ;) how to do … I don’t think so that you need educate your CLIENTS !

  • Danny Burt

    Well explained and simplified. SEO is the mechanism used to work the cog that keeps turning, it isn’t a one rule fits all, it is an experimental activity to keep improving and helping clients have the best opportunity. Without SEO, we only have luck!

  • I am Web designer in Denver co. Well explained blog post about SEO optimization and Authority. SEO is the process of affecting the visibility of a website or a webpage in a Search engine unpaid results – often referred to as “natural,” “organic,” or “earned” results.

  • michele.sherman

    I usually get paid something like six to eight thousand dollars every month working from home on the internet. Those who are eager to do simple freelance tasks for 2-5 hours a day from your living room and get solid checks while doing it… This is ideal for you…