In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies.