Creative Ways To Use Schema Markup To Enhance SEO

Schema markup is one of the most powerful, but often overlooked elements of SEO. It helps search engines to better understand content you have on your website. If you add semantic tags to the pages, you will be able to provide additional context on what you have to Google. As a result, you can increase your chances of securing better rankings on search engines.

On the other hand, you may also use schema marketing to mark up organization events, information, and products. All you have to do is to use a bit of creativity. It can create a significant impact on improving your click-through rates and even social sharing. Here are few such methods available for you to try.

Optimize FAQ Pages With QAPage Markup

FAQ pages are a goldmine for informing and converting site visitors. If you don’t have one already, create an FAQ page that addresses common customer questions.

Then add Question and Answer (QAPage) schema markup so search engines know the page contains questions and answers. This can help your FAQ content rank better in search results for the questions your customers are asking.

Highlight Awards and Certifications

Display awards, certifications and recognitions you’ve earned prominently on your site. Then mark them up with Award schema to remind visitors why they should trust you.

For example, if you won a “Best of City” award, add schema tags to include the award name, category, year awarded, and the organization that gave you the award. Featuring trust signals like awards, backed up by schema, can boost conversions.

Encourage Social Sharing With Article Tags

When publishing blog posts, mark them up as Article schema. This schema highlights post content like the headline, section headings, publish date, and author information.

But Article schema also encourages social sharing by powering the rich snippets that appear below your posts. These include action buttons to easily share your content on Twitter, Facebook and other networks. Making social sharing intuitive means more shares and links back to your site.

Make Jobs and Events Discoverable

When you list open job positions on your site, mark them up with JobPosting tags. This tells search engines important details about each opening like:

• Job title
• Location
• Type (full-time, contract, etc.)
• Description
• Skills required

Similarly, when promoting upcoming events, leverage Event schema to highlight event name, date/time, location, image, description, and registration details.

Adding these tags can help you get your jobs and events discovered by more interested people searching Google.

Curate Related Links and Mentions

One underutilized aspect of Article schema is the hasPart and isPartOf properties. These allow you to indicate when content is related to other pages and content elsewhere.

For example, you can use hasPart to link to other relevant articles or resources from within a post. And isPartOf can specify if an article is part of a series or collection of content around a common theme.

Curating a web of interconnected content like this signals topical authority and provides extra context search spiders can use.

Enable One-Click Feedback With Review Tags

Your customers have opinions about your business…that you likely want to know! Make it easy for happy customers to leave feedback by adding Review schema to your testimonials page.

These tags allow a “Write a Review” link to appear in search results under your testimonial excerpts. When potential customers find and read positive reviews about your business, they can click to leave their own with no effort.

Showcase Thought Leadership With Articles You’re Quoted In

Are you often quoted as an industry expert in news and media articles? Compile and showcase the articles you’re mentioned in using the Quote schema.

These tags specify your name as the person being quoted, the full text of the quote, the publishing organization and article URL, and context about what you were quoted on.

Compiling mentions like this demonstrates your influence as a thought leader. It also associates you with authority sites/publications in your niche, lending you credibility by proxy.

Embed How-To Guides and Courses With Instruction Schema

Many businesses have libraries of useful how-to guides, eBooks, courses and training materials. Make these hidden resources more visible by marking them up with Instruction schema.

These tags enable rich search display, allowing you to specify:

• Title
• Brief description
• Content format (text, video, etc.)
• What the instructions are teaching
• Associated skills covered
• Steps for learners to follow

Embedding instructional content like this also shows Google the depth and quality of information you offer, building topical authority.

Final Words

Now you know how to use schema markups in a creative way to secure better results. Create a strategy based on these tips and stick to it. You will absolutely love the results that you are getting in the long run.