{"id":6581,"date":"2023-12-13T19:11:38","date_gmt":"2023-12-13T19:11:38","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=6581"},"modified":"2024-02-07T11:06:23","modified_gmt":"2024-02-07T11:06:23","slug":"truth-about-buying-seo-leads-pros-and-cons","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/truth-about-buying-seo-leads-pros-and-cons\/","title":{"rendered":"The Truth About Buying SEO Leads: Pros and Cons"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Is your SEO business generating enough SEO leads? You\u2019re spending a fortune on marketing strategies, yet can\u2019t generate a large enough lead list. It means a lot of money leaves your business and hardly any can come in.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You must create a long list of high-quality SEO leads to boost the chances of conversion. Most companies only focus on organic lead generation to do this &#8211; but what if you buy SEO leads?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This guide will explain the truth about buying SEO leads, so you can see if it\u2019s the right choice for your agency.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Understanding SEO Leads<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Before jumping into things, it\u2019s time for a quick refresher on SEO leads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So, what are they?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Simply put, SEO leads are the details of people looking to buy SEO services. The majority of the time, these leads will be businesses. A company looks for an SEO agency to help drive its website up the rankings and generate more leads of its own!\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You\u2019ll encounter a plethora of leads during your search &#8211; and there are <\/span><a href=\"https:\/\/www.simplilearn.com\/types-of-leads-in-business-article\"><span style=\"font-weight: 400;\">seven lead categories<\/span><\/a><span style=\"font-weight: 400;\"> in total:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cold Leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warm Leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hot Leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information Qualified Leads (IQL)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Qualified Leads (MQL)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Ready Leads (SRL)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Qualified Leads (SQL)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As you move down the list, the lead type grows in importance. Cold leads are unlikely to be interested in your SEO services, but SQL leads will be ready to do business. For the best outcomes, it\u2019s always a good idea to focus on leads that have a higher chance of converting. This includes anything from hot leads down!\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pros of Buying SEO Leads<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why might you buy SEO leads? You could already have a few ideas in your mind as to why this is beneficial, but this section will explain some of the biggest advantages of buying SEO leads:\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Save a lot of time<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Generating organic leads takes a lot of time, even for an <\/span><a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-hire-an-seo-expert\/\"><span style=\"font-weight: 400;\">SEO expert<\/span><\/a><span style=\"font-weight: 400;\">. You must figure out how to capture as many leads as possible before contacting them. If you purchase SEO leads, you immediately get access to a slew of contact details. From here, you can instantly get in touch with them and begin your sales pitch. In theory, if you bought leads now, you could be on the phone with a prospect within 10 minutes.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Save money &amp; measure your ROI<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Time is money &#8211; so when you save time, you end up saving money. Less has to be invested in your marketing strategy because you\u2019re generating leads through a lead provider. At the same time, it\u2019s easier to measure the ROI from buying SEO leads. You see how much you pay, you look at what you gain, and the calculation pretty much makes itself.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Easily identify quality SEO leads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you buy SEO leads online, the provider typically offers a database full of prospects. The best ones don\u2019t just show you the contact details &#8211; they also display information about the contact. This can include where they\u2019re located, what company they work for, and sometimes even the software they use.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Take this information and use it to buy local SEO leads. You can contact people who you know will be interested in what you offer, which increases the likelihood of conversion.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Paid leads can be easier to convert<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Think about it; you\u2019ve paid for leads and have been given lots of contact details. This means the leads have already signed up for something related to SEO. Otherwise, how would the SEO lead provider have their details? Immediately, you\u2019re dealing with warm leads at the very least.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thus, they\u2019re slightly easier to convert. You know there\u2019s a low possibility of encountering cold leads, so sales calls or emails should result in more back-and-forth, leading to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-increase-conversion-rate\"><span style=\"font-weight: 400;\">a better conversion rate<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cons of Buying SEO Leads<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">All things come with pros and cons &#8211; and this is extremely true when we talk about buying SEO leads. The upsides look amazing, but don\u2019t neglect the downsides:\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">You\u2019re not getting exclusive SEO leads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/5-ways-to-get-more-seo-leads-using-mysiteauditor\/\">Organic lead generation<\/a> ensures you\u2019re claiming exclusive leads. People have given you their contact details because they\u2019ve directly interacted with your business. You\u2019ll rarely buy exclusive SEO leads. Most leads are shared with countless other SEO companies. As such, your biggest rivals may already have access to them!\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This can make it harder for you to find leads that work because they\u2019ve already been tapped up by some of your fiercest competitors.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Incorrect information is common<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">How long has an SEO lead provider had their lead database? The contact information you see could be years out of date. Sure, the prospect may have the same details, but when you contact them you realize they no longer need to buy SEO services. They found an agency two years ago, but the SEO lead provider keeps them on their list.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">No guarantee of additional leads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you buy SEO leads online, you rely on lead providers. What if they can\u2019t generate any more leads? Or, what if they go bankrupt and close down? There\u2019s no guarantee that you can keep finding quality SEO leads in the future if you purchase them.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ethical concerns when buying leads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We won\u2019t go into too much detail as there\u2019s a section later on that covers this. However, one of the main cons of buying SEO leads is that some prospects haven\u2019t consented to having their details shared with businesses like yours. That\u2019s why it\u2019s paramount to assess and evaluate lead providers before picking which ones to use.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Evaluating Lead Providers<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you want to purchase SEO leads, you must undergo a strict vetting process to identify the best lead providers.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It will involve a lot of research and comparing different providers, but it\u2019s worth it if you want the best leads for your SEO business. Here are the key things to look at during your evaluation:\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Lead quality &amp; replacements<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">First and foremost, check if the provider offers quality SEO leads. One way of doing this is by checking any reviews from current or previous customers. Another is to ask about their lead generation process.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Likewise, inquire about their lead replacement policy. Will they replace any cold leads or leads with incorrect contact details? Realistically, you should avoid providers that don\u2019t replace their bad leads with updated ones.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Lead sharing<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Is the lead provider selling the same leads to more than one <\/span><a href=\"https:\/\/mysiteauditor.com\/blog\/6-simple-lessons-i-learned-selling-my-seo-agency\/\"><span style=\"font-weight: 400;\">SEO agency<\/span><\/a><span style=\"font-weight: 400;\">? If so, you should think twice about buying them. As mentioned above, you should aim to buy exclusive SEO leads. Shared leads are more likely to be duds because other agencies and businesses have contacted them.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Affordability<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">How much does the lead provider charge? You\u2019ll encounter many <\/span><a href=\"https:\/\/surferseo.com\/blog\/buy-seo-leads\/\"><span style=\"font-weight: 400;\">places to buy SEO leads<\/span><\/a><span style=\"font-weight: 400;\"> and a plethora of prices. Your task is to look at how much you\u2019re paying and work out a rough ROI. If a lead converts, how much would you get from it? Figure out if a lead provider can genuinely provide a positive return on investment. If you calculate that you\u2019d lose money even if 100% of the leads convert, then the provider has ridiculous pricing.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Reputation and legitimacy<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Finally, research every lead provider before you do business with them. If you can\u2019t find much information about them, that\u2019s a terrible sign. There should be some online reviews or a <\/span><a href=\"https:\/\/support.trustpilot.com\/hc\/en-us\/articles\/201748946-TrustScore-and-star-rating-explained\"><span style=\"font-weight: 400;\">Trustpilot score<\/span><\/a><span style=\"font-weight: 400;\"> out there. The better the ratings, the more confident you can feel.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Try picking a provider with as close to five stars as possible. Don\u2019t just look at the rating &#8211; check actual reviews and see how many reviews have been left. The more reviews, the more confident you can feel about using or not using a certain provider.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Strategies for Engaging Purchased Leads<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Okay, you decided to buy SEO leads and have been given a database full of contacts &#8211; what next?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t assume that you\u2019ve automatically got access to hundreds or thousands of new customers. You still need to engage purchased leads, and here are the best strategies to try:\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Make contact immediately<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Contact your leads the moment you purchase them. Don\u2019t waste time or this eliminates one of the advantages of buying SEO leads! Get in touch via one of the contact methods and introduce yourself &#8211; state who you are, and how you can help the lead. This puts you on their radar and gives them a chance to learn more about you.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Expressing how you can help the lead engages them more than if you talk about what you do. Be sure you focus on key selling points such as what your SEO services can bring them &#8211; e.g. gain more web traffic, convert more leads, establish a better brand presence, etc.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Keep it personal\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You\u2019ve got a list of SEO leads and contact information &#8211; so make sure you use it all. Be personal with your messages and emails, so it looks like you\u2019re making direct contact with the lead. Never send out generic mass emails without personalization &#8211; it looks disingenuous and leads are less likely to engage with you and follow up.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dangle some free bait<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Leads are way more likely to warm up when you dangle some bait in front of them. Give them something for free &#8211; it helps <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/trust-factor-key-strategies-your-seo-agency-thrive-limsa-das\"><span style=\"font-weight: 400;\">build trust<\/span><\/a><span style=\"font-weight: 400;\"> while showcasing some of your talents. Nobody can pass up a freebie &#8211; not least of which when the freebie provides something valuable.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">One simple idea is to provide free keyword research for leads. Put this in the subject so they\u2019re encouraged to click the email. Inform them that you\u2019re willing to provide a free keyword research service for their business &#8211; they need only provide some key details. When you get emails back, run the keyword research and provide it to them.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This is an excellent tactic as it a) shows them that you\u2019re good at what you do, and b) gives them something they can\u2019t make sense of. To get the most out of their keywords, they\u2019ll have to pay for your SEO services!<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Offer discounted services<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another similar tactic is to offer discounts to your purchased leads. Contact them saying you\u2019re offering 10 or 20% off SEO services at the moment. It piques their interest and can result in more conversions.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Follow up and adapt<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If a lead doesn\u2019t respond, give it a few days before sending a follow-up. Try different contact methods &#8211; but don\u2019t be overly pushy.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When leads respond, but don\u2019t seem overly keen in what you\u2019re offering, analyze their responses. See why they\u2019re not interested and adapt to make your offering more to their tastes. Sometimes, you have to admit when a lead has gone cold and focus on warmer ones &#8211; but try to adapt first as you can spark new life into things.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Measuring and Analyzing Lead Performance<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You must analyze lead performance when you buy SEO leads. This tells you which leads are working and which ones are worth paying more attention to.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are a few key performance indicators that\u2019ll help you see how well your paid leads are doing:\u00a0<\/span><b><\/b><\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\"> &#8211; The higher the conversion rate, the better. You need to see how many of your paid leads are turning into paying customers.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Cost per Lead <\/b><span style=\"font-weight: 400;\">&#8211; How much does each lead cost? Think about what you paid to obtain your SEO leads and then see how many were generated. If you paid $100 for $100 leads, you\u2019ve paid $1 per lead.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Paid SEO Lead Revenue<\/b><span style=\"font-weight: 400;\"> &#8211; Look at how much revenue was generated by your paid SEO leads. While you\u2019re at it, see what the average order value was to gauge if your paid leads are spending more money than organic ones.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Retention Rate<\/b><span style=\"font-weight: 400;\"> &#8211; How many of your SEO leads stuck around and make more purchases? A high <\/span><a href=\"https:\/\/www.paddle.com\/resources\/industry-retention-rates\"><span style=\"font-weight: 400;\">retention rate<\/span><\/a><span style=\"font-weight: 400;\"> shows they\u2019re happy with your business.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Return On Investment<\/b><span style=\"font-weight: 400;\"> &#8211; Take the revenue generated by your SEO leads and look at the cost of obtaining them. This helps you work out how much money you gained or lost after spending money buying SEO leads.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Quality of Leads<\/b><span style=\"font-weight: 400;\"> &#8211; The last thing we\u2019ll touch upon is lead quality. Quality SEO leads will engage with your business and be easy for you to convert. It\u2019s handy to look at your paid leads and assess them based on quality. You\u2019ll soon see how many of these leads were good or bad.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Measuring all of this data tells you a lot about your paid SEO leads. Primarily, you\u2019ll see if buying SEO leads was worth it. Then, you also see which leads provide more value than others because they\u2019re making large or repeat purchases. You can use this data to spot patterns as well &#8211; what if you notice that your best-value leads are all from businesses within specific industries or areas? You can prioritize future leads in the same demographic because you know they\u2019ll be high-converting and high-value prospects.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-Leads-buying.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6580\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-Leads-buying-300x200.png\" alt=\"Analyzing SEO lead performance\" width=\"434\" height=\"289\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-Leads-buying-300x200.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/12\/SEO-Leads-buying.png 512w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Integrating Purchased Leads with Organic Lead Generation<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Purchased leads should never be the only leads your SEO business focuses on. Rely too heavily on these and you\u2019ll miss plenty of potential clients through organic lead generation.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Combining the two yields the best results. All leads should be in your <\/span><a href=\"https:\/\/www.salesforce.com\/eu\/learning-centre\/crm\/crm-systems\/\"><span style=\"font-weight: 400;\">CRM system<\/span><\/a><span style=\"font-weight: 400;\"> so they\u2019re easy to manage and sort. Segment them into two categories &#8211; paid and organic &#8211; to keep them separate.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As a result, you can develop different engagement strategies for each category based on where the leads came from. It means you\u2019re not using the same ideas for paid leads as you are organic ones. This won\u2019t work because organic leads find you while you find paid ones. As such, the whole dynamic changes in how you communicate with them.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Also, keeping the leads in two categories makes it easier to compare and contrast &#8211; you\u2019ll have an excellent overview of which leads yield the best results.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mitigating Risks and Maximizing Returns<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To guarantee you maximize returns out of lead generation, always be sure to use at least one organic method alongside buying SEO leads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/\"><span style=\"font-weight: 400;\">MySiteAuditor<\/span><\/a><span style=\"font-weight: 400;\"> is the perfect way to generate organic leads and boost returns. It helps you implement a <a href=\"https:\/\/mysiteauditor.com\/\">free SEO audit tool<\/a> on your website, which anyone can access if they provide an email address. You\u2019ll capture loads of organic leads this way &#8211; and you can purchase leads alongside this.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Of course, when buying SEO leads, remember the evaluation steps from earlier. Take your time to pick the best provider, so you get the highest-quality leads.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ethical Considerations in Buying SEO Leads<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Before we sign off, let\u2019s talk about the ethical implications of buying SEO leads. Consent is the primary player here. Have the leads you purchased consented to be shared with you? They provided their details to the lead provider &#8211; but did they give their consent to share these details with other companies?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Unfortunately, there\u2019s no way of being 100% certain that consent was given. You can ask the lead provider for details on their lead generation tactics &#8211; this might give you an idea if they engaged in dodgy unethical practices. Or, searching for reviews may throw up comments from leads stating that they ended up on lists without their consent.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you contact a lead and they ask how you received their information, be honest. If they state that they never consented to have their details shared, then you must respect their privacy.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In conclusion, you can buy SEO leads if you need a leads boost. You can purchase leads from various sources &#8211; but be careful before spending any money. Check the provider\u2019s reputation and work out the ROI. If everything checks out, you\u2019ll have instant access to plenty of SEO leads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Remember to continue with organic lead generation too. Don\u2019t rely on paid leads as there\u2019s no quality guarantee, and you never know when they\u2019ll dry up. It\u2019s like organic and paid SEO &#8211; you\u2019d recommend both of these to your clients for a better overall result, so do the same with SEO lead generation.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Is your SEO business generating enough SEO leads? You\u2019re spending a fortune on marketing strategies, yet can\u2019t generate a large enough lead list. It means a lot of money leaves your business and hardly any can come in.\u00a0 You must create a long list of high-quality SEO leads to boost the chances of conversion. Most [&hellip;]","protected":false},"author":77,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[3,65],"tags":[],"series":[],"episode_featured_image":false,"episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"5Osh6Ysg96\"><a href=\"https:\/\/mysiteauditor.com\/blog\/truth-about-buying-seo-leads-pros-and-cons\/\">The Truth About Buying SEO Leads: Pros and Cons<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/truth-about-buying-seo-leads-pros-and-cons\/embed\/#?secret=5Osh6Ysg96\" width=\"500\" height=\"350\" title=\"&#8220;The Truth About Buying SEO Leads: Pros and Cons&#8221; &#8212; MySiteAuditor\" data-secret=\"5Osh6Ysg96\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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