{"id":6407,"date":"2023-08-23T20:30:58","date_gmt":"2023-08-23T20:30:58","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=6407"},"modified":"2023-10-31T13:32:08","modified_gmt":"2023-10-31T13:32:08","slug":"seo-for-e-commerce-websites-boosting-rankings-and-driving-sales","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/seo-for-e-commerce-websites-boosting-rankings-and-driving-sales\/","title":{"rendered":"SEO for E-commerce Websites: Boosting Rankings and Driving Sales"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Search engine optimization (SEO) is valuable for most brands but even more so for e-commerce businesses. These companies live and die on their ability to generate organic search engine traffic.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Unfortunately, success in this area is challenging. Many firms fail to gain the traction they need in search results.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Statistics reveal how critical it is to perform well in SEO. <\/span><a href=\"https:\/\/www.onlinemarketinggurus.com\/blog\/seo-statistics#:~:text=Learn%20more%20Ecommerce%20SEO%20statistics,(Business%20Insider)\"><span style=\"font-weight: 400;\">Forty-four percent<\/span><\/a><span style=\"font-weight: 400;\"> of people start online shopping with a search engine, and <\/span><a href=\"https:\/\/inter-growth.co\/seo-stats\/\"><span style=\"font-weight: 400;\">75 percent<\/span><\/a><span style=\"font-weight: 400;\"> never scroll past the first page of results. To make matters worse, <\/span><a href=\"https:\/\/www.nethority.com\/20-ecommerce-seo-statistics-that-can-drastically-impact-your-online-business-in-2022\/\"><span style=\"font-weight: 400;\">45 percent<\/span><\/a><span style=\"font-weight: 400;\"> of all e-commerce traffic comes through Google, with limited (and highly competitive) opportunities elsewhere.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So what can you do about this? Well, it turns out that the answer is \u201ca lot.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nailing your SEO helps you attract leads and turn them into high-value conversions. But what do you need to do precisely?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">That\u2019s what you\u2019re about to discover. This page explores what SEO is in an e-commerce context, why it\u2019s important, its benefits, and some best practices you need to know to get ahead of 99 percent of the competition.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">What Is SEO for E-Commerce?<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO for e-commerce is the practice of performing various on- and off-site activities designed to improve your ranking on search engine results pages (SERPs) for commercially relevant keywords. Ideally, you want to rank as high as possible to maximize visibility for your store.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO for e-commerce involves dozens of activities to help you achieve this goal. These include:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword research<\/b><span style=\"font-weight: 400;\">: Discovering which keywords your customers use so you know which to target.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On-page optimization<\/b><span style=\"font-weight: 400;\">: Tailoring individual pages to meet your SEO objectives, including adding meta descriptions, image alt text, HTML elements, and optimizing for keywords.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product descriptions<\/b><span style=\"font-weight: 400;\">: Writing unique content, telling customers and search engines what you sell to improve relevance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience: <\/b><span style=\"font-weight: 400;\">Creating a user-friendly and easy-to-navigate website that encourages users to stay and spend money.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized images and videos:<\/b><span style=\"font-weight: 400;\"> Adding beautiful pictures, videos, and other rich media to drive site engagement and dwell time.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Other items include e-commerce-specific schema markup, ongoing monitoring, analysis to see what works, and technical SEO (improving page speed and loading times).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Given the comprehensiveness of SEO, most brands hire professionals to do it for them. Agencies and freelancers have the required skills to make rapid progress.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why is SEO for E-Commerce important?<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO is essential for e-commerce for various reasons. It drives higher revenue, makes marketing campaigns more targeted, and helps companies discover who their website users are and how to craft sites that address their needs.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO is also essential for improving trust. If users see your site at the top of search results for a particular keyword, they are more likely to click through to your product pages. Research shows that a whopping <\/span><a href=\"https:\/\/www.webfx.com\/seo\/statistics\/\"><span style=\"font-weight: 400;\">95 percent<\/span><\/a><span style=\"font-weight: 400;\"> of search traffic goes to the first page of results.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Benefits of SEO for E-commerce Businesses<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So, what are the four big benefits of SEO for e-commerce businesses?<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">1. Increased Visibility and Traffic<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The main benefit of investing in SEO is increased visibility, brand awareness, and traffic. Companies that optimize their sites for speed, keywords, content, and backlinks rank higher and get more clicks from prospective customers.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.searchenginewatch.com\/2013\/06\/20\/no-1-position-in-google-gets-33-of-search-traffic-study\/\"><span style=\"font-weight: 400;\">industry data<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">32.5 percent of users click on the first link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">17.6 percent click on the second link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">11.4 percent click on the third link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6.1 percent click on the fifth link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.4% percent click on the tenth link<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As such, the gains from rising through the ranks on page one are non-linear. The incentive to up-rank becomes progressively larger as you move higher in search engine page results, with the top position offering the highest click-through rate.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">2. Better User Experience<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO also enhances the user experience, encouraging them to return for more. Search engine-optimized pages load faster, navigate easier, and are friendlier to mobile users.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The ranking benefits are considerable, too, <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\"><span style=\"font-weight: 400;\">according to Google<\/span><\/a><span style=\"font-weight: 400;\">. Brands that reduce the time it takes for elements to load and improve responsiveness to button clicks may receive a boost.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">3. Improved Credibility and Trust<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another benefit of e-commerce SEO is improved credibility and trust. Ecommerce data suggests that <\/span><a href=\"https:\/\/www.yahoo.com\/entertainment\/organic-search-serves-critical-role-120000259.html#:~:text=NEW%20YORK%2C%20March%2009%2C%202023,the%20leading%20performance%20marketing%20platform\"><span style=\"font-weight: 400;\">51 percent<\/span><\/a><span style=\"font-weight: 400;\"> of users routinely view websites that appear in organic results as more trustworthy than those appearing in the form of PPC ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The reason is simple: ranking high organically is challenging. Only a tiny fraction of brands achieve it. PPC ad placements are more straightforward and don\u2019t require establishing a track record of quality first.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">4. Increased Sales and Revenue<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Finally, e-commerce SEO improves sales and revenue. Companies that regularly target organic customers using commercial intent keywords are more likely to convert.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Research shows that paid traffic has a <\/span><a href=\"https:\/\/www.marketingprofs.com\/charts\/2013\/11551\/paid-search-drives-more-conversions-than-organic-search\"><span style=\"font-weight: 400;\">35 percent<\/span><\/a><span style=\"font-weight: 400;\"> higher conversion rate for e-commerce than organic. But when you look at the total cost, boosting organic traffic is cheaper per lead, helping to improve sales and revenue even more.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">E-Commerce SEO Best Practices<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So far, we\u2019ve discussed what e-commerce SEO is and the benefits you can expect by using it. But how do you put it into practice?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">That\u2019s the topic of this section. We explore some of the leading needle-moving things you can do to supercharge your results and rank higher in SERPs.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Perform Keyword Research the Right Way<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The first step is to perform keyword research <\/span><i><span style=\"font-weight: 400;\">the right way<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t be a brand that chooses a random pillar keyword, filters it through <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en-GB\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\">, and believes it has done everything it needs to do.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You must be more specific.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The trick here is to go broad and deep. Choose various keywords based on what your audience is typing into Google search and what your competitors are already using.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Then, look for untargeted long-tail keywords. Ideally, you want keywords with two or more separate words with high volume but low competitiveness (as indicated by the keyword planning tool you use).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">High-volume searches indicate an interested or engaged audience. Low competition means you are much more likely to rank on page one for the keyword.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Use Ubersuggest and AnswerThePublic for SEO E-Commerce Research<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another best practice is to use <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/ubersuggest-seo-and-keywo\/nmpgaoofmjlimabncmnmnopjabbflegf\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/answerthepublic.com\/\"><span style=\"font-weight: 400;\">AnswerThePublic<\/span><\/a><span style=\"font-weight: 400;\"> for e-commerce SEO research. These tools help you gain insight into long-tail keywords your audience is using.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For instance, AnswerThePublic provides detailed insights on questions leads are asking related to any keyword.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here\u2019s an example of the tool\u2019s output for the keyword \u201cbike pump\u201d:<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/keyword-results.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6414\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/keyword-results-300x75.png\" alt=\"Keyword Results\" width=\"692\" height=\"173\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/keyword-results-300x75.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/keyword-results.png 512w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">AnswerThePublic tells you the keyword\u2019s search volume \u2013 which is good in this case \u2013 and the cost (or competitiveness).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It also provides a question wheel with search intensity indicators for each question, showing you which you need to answer first.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/ask-the-public.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6413\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/ask-the-public-300x180.png\" alt=\"Ask the Public\" width=\"537\" height=\"322\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/ask-the-public-300x180.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/ask-the-public.png 512w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can use these questions as the basis for website content, such as FAQ pages, blogs, and videos.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t Neglect Category Page Optimization<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Paying attention to your category page optimization is another e-commerce SEO best practice. These pages serve an essential technical function, making your site easier for search engines to crawl and index. Poor SEO on these may mean your pages perform badly for generic keyword searches, and your users may not find relevant products.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ideally, treat your category pages as individual home pages with relevant keywords and content. This approach often helps them rank higher.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, you could build your category page around \u201cbike pumps,\u201d as this popular online bicycle store does:<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/build-your-category-page.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6412\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/build-your-category-page-300x285.png\" alt=\"Build your category page\" width=\"544\" height=\"517\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/build-your-category-page-300x285.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/build-your-category-page.png 512w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The more organized you can make products on your site, and the more copy you can include on each page, the more likely search engines will find and identify them.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can add category-level navigation throughout your site, too. It helps customers find what they want and makes your site easier to crawl.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Optimize Product Pages to Improve Ranking<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You should also optimize your product pages individually to improve their ranking. To do this:-<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images of all your products that show a true likeness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include plenty of descriptive, keyword-rich, naturally-written commentary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add specifications and bullet points, providing users with essential takeaways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create unique and compelling product titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make pricing and any offers clear and concise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add user-generated content, such as reviews, to your product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add any relevant security or trust badges to your product pages for authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create more customer-focused content, answering common questions and concerns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include social sharing buttons so site visitors can share products they like on social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a \u201crelated products\u201d tab or carousel to encourage additional purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a compelling call-to-action\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Think About EAT Guidelines<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thinking about (<\/span><i><span style=\"font-weight: 400;\">and acting on)<\/span><\/i><span style=\"font-weight: 400;\"> EAT guidelines is another helpful SEO strategy for e-commerce stores. Expertise, Authoritativeness, and Trustworthiness embody various website ranking factors in <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\"><span style=\"font-weight: 400;\">Google\u2019s search algorithm<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">But what does this mean in practice for e-commerce stores?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pretty simple. A shopping page with minimal customer service information would score low on EAT because it wouldn\u2019t be trustworthy.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Meanwhile, a shopping page with high EAT might:-<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer secure payment gateways and proper encryption to keep customers\u2019 data safe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have credible backlinks linking to ti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcase expertise in a specific product or category<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer high-quality, informative, and accurate content that provides users with relevant information about products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide shipping information, contact details, and a returns address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly update content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent about company policy and terms of service<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Note that EAT isn\u2019t a ranking factor in itself. Instead, it is a framework Google provides to guide corporate decision-making.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEO professionals don\u2019t target EAT directly but keep it in the background as a compass for all their activities.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Write Share-Worthy Blog Content<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You should also write share-worthy blog content for your audience. Providing customers with valuable information contributes to your business\u2019s SEO success by raising authority and driving more traffic to your site.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Sharable content should be:-<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant to the people who consume it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer something unique or original users can\u2019t find elsewhere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide information or instructions that solve specific problems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Written in an engaging tone without too much technical jargon unless appropriate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Titled in a compelling way that encourages users to read more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include social sharing buttons so users can quickly link your articles across platforms<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Make Sure Your Site Is User Friendly<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another e-commerce SEO tip is to make your site user-friendly. First-time website visitors shouldn\u2019t struggle to find their way around.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can test your site\u2019s user-friendliness by comparing it to your competitors. Comparing pages side-by-side can reveal your strengths and weaknesses, directing you toward what you need to work on next.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You also want to ensure a responsive design that works seamlessly across desktop and mobile devices. Users shouldn\u2019t feel frustrated using it.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Fortunately, Google has a <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">mobile-friendliness checker tool<\/span><\/a><span style=\"font-weight: 400;\"> you can use to find out immediately. Enter your site\u2019s URL into the box and press enter to get a page of results and analysis.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Mobile-Friendly-site.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6411\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Mobile-Friendly-site-300x175.png\" alt=\"Mobile Friendly Site\" width=\"501\" height=\"292\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Mobile-Friendly-site-300x175.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Mobile-Friendly-site.png 512w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can also test your rivals\u2019 pages to see how they perform on this test. Google provides a detailed breakdown of where pages fail, showing you targets for improvement.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t Forget Long-Tail Keywords<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another strategy is to include long-tail keywords in your site copy. Google search suggestions are one of the best ways to do this.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For instance, suppose your customers are searching for new bike pumps. Google\u2019s suggestions box will show you related searches for that specific keyword as follows:-<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Suggestion-Box.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6410\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Suggestion-Box-300x290.png\" alt=\"Google Suggestion box\" width=\"617\" height=\"596\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Suggestion-Box-300x290.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Suggestion-Box.png 512w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">All you need to do is pick the product-based keywords relevant to you. \u201cBike pump near me,\u201d \u201cbike pump with gauge,\u201d and \u201cbike pump presta valve\u201d are all excellent options.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Use a Simple URL Structure<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can also improve e-commerce SEO by optimizing your site\u2019s URL structure. Adding keywords and making URL descriptors relevant to pages helps with crawling.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, add category, subcategory, and product keywords to your URL.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here\u2019s an example of a brand that sells bike pumps doing this in practice:<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Simple-URL-Structure.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6409\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Simple-URL-Structure-300x24.png\" alt=\"URL structure for SEO\" width=\"475\" height=\"38\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Simple-URL-Structure-300x24.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Simple-URL-Structure.png 512w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When creating keyword-related URLs, avoid using filler words like \u201cand\u201d and \u201cof\u201d. Instead, keep your URLs short (preferably less than 60 characters) and to the point.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Use Schema Markups to Help Google and Users Understand Content<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can also use schema markups to help Google and users understand your content. Think of these <\/span><span style=\"font-weight: 400;\">asare<\/span><span style=\"font-weight: 400;\"> HTML tags that provide additional information about the content on your pages.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Getting schema markups right can produce rich snippets, showing more information about your products and brand.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Several varieties of e-commerce schema include:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product schema that allows the display of product ads in search page results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review schema that makes it easy to find specific people who have written reviews on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price schema for pricing individual products or displaying a range<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product availability schema showing which products customers can buy<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here\u2019s an example of a bike pump product schema for a popular national retailer:<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Schema-Mark-ups.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6408\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Schema-Mark-ups-300x73.png\" alt=\"Schema Mark-ups for E commerce SEO\" width=\"621\" height=\"151\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Schema-Mark-ups-300x73.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Schema-Mark-ups.png 512w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Avoid Duplicate Pages and Content<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Avoiding duplicate pages and content on your site is another issue you want to avoid. Redundant copies of product descriptions, categories, and images can harm your SEO efforts and lower your ranking.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Fortunately, you can avoid these issues by:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing the URL so that it is not identical<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using 301 redirects to point from duplicate pages to the original<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding canonical tags to tell search engines the page is a duplicate\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using different keywords, content, or images on duplicate pages<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Improve Your Site Speed<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can also improve e-commerce SEO by increasing site speed. Remember, Google considers loading times a <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\"><span style=\"font-weight: 400;\">ranking factor<\/span><\/a><span style=\"font-weight: 400;\">, meaning they will have an appreciable impact on your overall ranking.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Good ways to improve site speed include:-<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compressing images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a few social media widgets on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using additional white space<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limiting the number of HTTP requests it is possible to make<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting your website on a faster server<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Build Quality Backlinks<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another pro strategy is to build quality backlinks. Hyperlinks should come from high-domain, authoritative, and<\/span><i><span style=\"font-weight: 400;\"> relevant <\/span><\/i><span style=\"font-weight: 400;\">sites.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t spam links from low-quality sites. <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en#:~:text=In%20some%20circumstances%2C%20incoming%20links,that%20violate%20our%20quality%20guidelines.\"><span style=\"font-weight: 400;\">Google can use its crawler bots<\/span><\/a><span style=\"font-weight: 400;\"> to see where links are coming from and penalize you.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">(If you have bad links to your store, use <\/span><a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\"><span style=\"font-weight: 400;\">Google\u2019s disavow tool<\/span><\/a><span style=\"font-weight: 400;\"> to remove them to avoid penalties).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When link-building, seek out trusted partners. Ensure you do not violate any of Google\u2019s guidelines and rules.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Add a Sitemap<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">An additional way to improve e-commerce SEO is to use a sitemap. Search engines use these to crawl your store efficiently and rank the relative importance of your pages.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Writing a sitemap by hand is time-consuming, but Google\u2019s Webmaster Tools let you do it automatically.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">XML sitemaps are helpful for SEO, while HTML sitemaps are more convenient for users. Most professionals recommend using a combination of both.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Make Social Sharing Easy<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Finally, make social sharing easy. Include social sharing buttons below your products so website visitors can post them with a single click. A minimalist aesthetic is ideal:-<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Social-Buttons.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6415\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/Social-Buttons.png\" alt=\"Social Buttons for SEO for ecommerce\" width=\"367\" height=\"175\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Final Verdict<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So, what have we learned from this discussion?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We discovered that SEO is essential in helping online stores grow and gain new organic customers. We also found that getting there requires a multi-pronged approach involving everything from keywords to page speed; a single strategy won\u2019t work.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ultimately, SEO is more than a mere tool but a transformative strategy for e-commerce businesses. The brands that succeed will be those that win the market.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can find out how well your store performs today using <\/span><a href=\"https:\/\/mysiteauditor.com\/\"><span style=\"font-weight: 400;\">a site auditor tool<\/span><\/a><span style=\"font-weight: 400;\">. These provide unlimited reports, showing you what\u2019s working, and what\u2019s not, on a single dashboard.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Search engine optimization (SEO) is valuable for most brands but even more so for e-commerce businesses. These companies live and die on their ability to generate organic search engine traffic.\u00a0 Unfortunately, success in this area is challenging. Many firms fail to gain the traction they need in search results.\u00a0 Statistics reveal how critical it is [&hellip;]","protected":false},"author":77,"featured_media":6416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[1],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2023\/08\/SEO-for-E-commerce.png","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"g7opikWRbA\"><a href=\"https:\/\/mysiteauditor.com\/blog\/seo-for-e-commerce-websites-boosting-rankings-and-driving-sales\/\">SEO for E-commerce Websites: Boosting Rankings and Driving Sales<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/seo-for-e-commerce-websites-boosting-rankings-and-driving-sales\/embed\/#?secret=g7opikWRbA\" width=\"500\" height=\"350\" title=\"&#8220;SEO for E-commerce Websites: Boosting Rankings and Driving Sales&#8221; &#8212; MySiteAuditor\" data-secret=\"g7opikWRbA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else 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