{"id":4254,"date":"2015-10-22T15:59:07","date_gmt":"2015-10-22T15:59:07","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=4254"},"modified":"2024-02-01T10:20:31","modified_gmt":"2024-02-01T10:20:31","slug":"10-ways-top-agencies-drive-traffic-to-their-website","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/10-ways-top-agencies-drive-traffic-to-their-website\/","title":{"rendered":"10 Ways Top Agencies Drive Traffic to Their Website"},"content":{"rendered":"

At some point in time, everyone is new to digital marketing, even digital marketers. Plus every industry is different. Getting traffic to a client’s website can be very different than getting traffic to your agency’s website. In this post, I’m going to show you how\u00a0to get a boatload of\u00a0traffic to your agency’s website; and if your agency uses\u00a0MySiteAuditor<\/a>, more traffic means more leads from your free SEO audit tool.<\/p>\n

Before getting\u00a0started. I have one rule. Don’t just attack this list. Organize your week into tasks from the list below.<\/strong> Otherwise, you and about 90% of the other people reading this post won’t be successful at what I’m about to show you. So, make a schedule of what and when you’re going to do the following.<\/p>\n

[att_highlight color=”red”]Read a related article I wrote: 10 Incredible Ways I Got 1,000s of SEO Leads<\/a>[\/att_highlight]<\/p>\n

1. Organic SEO – Target local<\/span> keywords<\/h2>\n

I spent a couple years targeting local keywords on my agency’s website, and it was worth every minute. Once we got to the top of page #1 traffic would pour in all day every day. That’s why I\u00a0created\u00a0MySiteAuditor. Our contact form only converted about 2% of that traffic, our free audit tool<\/a> converted close to 20%.<\/p>\n

A big\u00a0reason my agency was successfully acquired in 2014 was that we’re ranked #1 in Google for “Chicago SEO”, #3 for “Chicago Web design”, and #1 for “Chicago PPC”. We didn’t waste any time targeting national and super competitive keywords. When initially targeting\u00a0local keywords, we found that putting the city before the keyword gave us way more traffic<\/strong>. For example, we found that being ranked #3 for “Chicago web design” drove way more traffic than being ranked #1 for “Web design Chicago”. I can’t guarantee this is the same in every market, but people are people, and my guess is that it would be the same.<\/p>\n

Right now, some of you are thinking, “It’s not that easy.” The good news is that I give you my\u00a0formula for landing page optimization on MySiteAuditor’s audit tool; and the secrets of creating awesome content are spread throughout this blog.<\/p>\n

(If you’re not an agency, don’t worry, you can follow my optimization formula\u00a0at OptimizeMySite.com<\/a>)<\/p>\n

2. Blog<\/h2>\n

Every page on your site is a road into your site. More roads means\u00a0more people\u00a0will be able to find and visit your site. It’s that simple.\u00a0Articles are pages or roads, so you need to create as many quality articles as possible to get as much traffic to your site as possible<\/strong>. However, bullshit articles don’t count. They need to be well researched, very visual, and specifically target your audience.<\/p>\n

In the last 90 days, about 30,000 visitors found MySiteAuditor through our blog.<\/strong>\u00a0That’s a ton of free, valuable traffic in exchange for\u00a0blogging once every week or two. That’s an important key\u00a0to remember. Don’t blog every day. Blog once or twice every week or two and make your posts super freaking awesome.<\/strong> One awesome article\u00a0is way better than five bad articles.<\/p>\n

\"blog-traffic\"<\/p>\n

One more thing, as Neil Patel said in his post, How I Built a 7 Figure Agency<\/a>, “Give Away the Farm<\/strong>“. Don’t be afraid to give away your secrets in awesome blog posts. Knowing how to do something is very different that actually doing it.<\/p>\n

Read: [att_highlight color=”blue”]5 Steps You Never Skip When Launching a New Blog<\/a>[\/att_highlight]<\/p>\n

3. Guest blog<\/h2>\n

A former employee of mine at The Ocean Agency wrote a guest post last year for Business 2 Community<\/a>. Since it was posted, we get about 200+ free trials every single month from that article. Guest blogging is insanely huge, especially if you’re super strategic. Below is (a list) of the free trials we got in the last 30 days from that one guest blog post.<\/p>\n

\"guest-post\"<\/a><\/p>\n

4. Syndicate<\/h2>\n

Once you’re done writing an awesome blog post, syndicate the shit out of it. Don’t just rely on the blog to do all the work. Help your post get found and shared.<\/strong> But always do it ethically. In other words, make it easy for other people to publish and share your content<\/strong>, or a snippet of your content, with the proper link back to your original content.<\/p>\n

Read: [att_highlight color=”blue”]Here are 23 ways to syndicate your creative blog posts<\/a>.\u00a0[\/att_highlight]<\/p>\n

5. Targeted\u00a0advertising<\/h2>\n

Facebook is my favorite example for targeted advertising. You can target a city, state, country, gender, age, and what keywords people have in their profile. If you want\u00a0to only show your ads\u00a0to 30 year old, real estate attorneys in Chicago, you can easily do that.<\/p>\n

When advertising on social media sites like Facebook it’s important to know the facts and the stats behind what other advertisers\u00a0have already tested and know.<\/strong> For example, I know from our experience advertising\u00a0MySiteAuditor, offering a free download or tool in our Facebook ads get us about\u00a020 times more\u00a0conversions.<\/p>\n

More\u00a0Facebook ad facts:<\/strong> (source: Adespresso<\/a>)<\/p>\n

    \n
  • The most popular headlines are only 5 words long<\/li>\n
  • The most popular word is “You”<\/li>\n
  • Negative ads tend to perform better<\/li>\n
  • 69% of Facebook ads link to a landing page<\/li>\n
  • The best performers have 100’s of ads<\/li>\n<\/ul>\n

    Other targeted ad platforms:<\/strong><\/p>\n

      \n
    • Google Adwords<\/li>\n
    • Twitter<\/li>\n
    • Linkedin<\/li>\n<\/ul>\n

      6. Freebies for sharing<\/h2>\n

      People I have never met, all over the world, \u00a0share my new Checklist web app, https:\/\/checkli.com<\/a>. They share it on Twitter, Facebook, Google+ and many other social media platforms. The reason they share my app so much is because sharing one time unlocks a feature that allows them to personalize their checklists with their logo and colors. \u00a0I think that’s a fair deal, right? It takes them 5 seconds to share, and in exchange they get a free feature on my web app.<\/p>\n

      \n

      I’m trying to be more #productive<\/a> by creating checklists at http:\/\/t.co\/xNd828GM1u<\/a>. Got any other #lifehack<\/a> tips? https:\/\/t.co\/Zi6e7lkN2l<\/a><\/p>\n

      \u2014 Rob Weaver, PMP (@accuweaver) October 17, 2015<\/a><\/p><\/blockquote>\n