To some, the increased visibility and brand awareness generated for their client through syndication is more than worth any potential SEO side effects.<\/p>\n
Benefits of Content Syndication<\/b><\/h2>\n
There are many benefits of recommending content syndication to your clients, including:<\/p>\n
- \n
- Exposure to considerably larger audiences<\/b>. Your client is guaranteed to reach tons of new visitors and potential customers by leveraging syndication channels relevant to their niche with a following in the tens or hundreds of thousands.<\/li>\n<\/ul>\n
- \n
- Link earning from high-authority websites. <\/b><\/b>You\u2019ll be earning high-quality links back to your client\u2019s website by syndicating their content on large sites with strong rankings.<\/li>\n<\/ul>\n
- \n
- Social media shares.<\/b>\u00a0Capitalize on others’ social media networks to create a viral effect for your client’s content.<\/li>\n<\/ul>\n
- \n
- Reputation building<\/b>. By associating your client\u2019s brand with well-known, powerful media sites, you\u2019re positioning them among top thought leaders.<\/li>\n<\/ul>\n
23 Ways To Syndicate Your Client\u2019s Content<\/b><\/h2>\n
1. Free content publishing networks
\n<\/b><\/b>Free content networks allow anyone to submit content. You could choose to create custom content for these platforms, but also consider syndicating portions of your client\u2019s original posts with a link back to their blog. These networks include sites like:<\/p>\n- \n
- Hubpages<\/a><\/li>\n
- Infobarrel<\/a><\/li>\n
- Instructables<\/a><\/li>\n<\/ul>\n
2. Paid content discovery platforms<\/b>
\nQuickly becoming a favorite of agencies and content marketers, content discovery platforms like Outbrain<\/a> and SimpleReach<\/a> allow paid users to promote their client\u2019s content on hundreds of premium websites.<\/p>\nRELATED POST: 10 Proven Ways To Make Your Content Go Viral<\/span><\/a><\/p>\n
![\"LinkedIn](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-12.41.21-pm.png\")
<\/a><\/p>\n3.\u00a0<\/strong>LinkedIn publishing
\n<\/b><\/b>Previously invitation only, now anyone with a LinkedIn profile can publish original content on the social platform. This can be a great way to syndicate client content while also highlighting the company\u2019s leadership – encourage your client\u2019s CEO\u2019s and Directors to use their accounts to publish excerpts with links to original blog posts, and instantly share with their professional networks.<\/p>\n4. Social bookmarking sites
\n<\/b><\/b>Social bookmarking sites are easy and quick ways to generate some extra referral traffic. Drop a link to your client\u2019s recent blog posts on relevant threads while executing your regular social sharing plan (I simply made bullets here and I may have messed up this sentence in the process).<\/p>\n- \n
- Reddit<\/a><\/li>\n
- Delicious<\/a><\/li>\n
- StumbleUpon<\/a><\/li>\n
- Digg<\/a><\/li>\n<\/ul>\n
5.\u00a0<\/strong>Personal networks
\n<\/b><\/b>Don\u2019t be afraid to encourage your clients to leverage their personal and\/or professional networks with a personal appeal. Draft emails that include new content and have client\u2019s send them to their personal network, asking recipients to read and share. Of course, work with your client to identify only those personal contacts that the content might be interesting and useful to.<\/p>\n6.\u00a0<\/strong>Quora
\n<\/b>Quora<\/a>, the popular crowdsourced Q&A forum, is quickly gaining traction with agencies and marketers for it\u2019s potential to speak to audiences in a genuine way while also gaining critical insights into brands\u2019 target markets. But it\u2019s also a great way to syndicate your client\u2019s content and spark a conversation – submit a question relevant to your client\u2019s content topic, and include a thoughtful description and link to the content.<\/p>\n![\"the-skyscraper-technique\"](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-12.50.10-pm.png\")
<\/a><\/p>\n7. Skyscraper Technique
\n<\/b><\/b>Another way to syndicate your client\u2019s content is what is known as the skyscraper technique<\/a>. It\u2019s a laborious manual process, but one that can be highly effective. In a nutshell, you search for content in your client\u2019s niche that has been wildly successful, create similar but better content for your client, then reach out to leading third-party publishers who shared the content and present them with your client\u2019s new, better content. If all goes well, your appeal will encourage these publishers to share your client\u2019s content and gain vital exposure.<\/p>\n![\"What](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/11\/what-makes-your-content-go-viral.png\")
<\/a><\/p>\n![\"embed](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-12.54.09-pm.png\")
<\/a><\/p>\n8. Include embed codes with infographics\u00a0<\/strong>
\nMake it easy for your client\u2019s blog readers to syndicate content for you by including an embed code within blog posts. This way, a reader can easily copy and paste the code snippet and embed the content on their own site – this works great with visual content like infographics.<\/p>\n9. News aggregators
\n<\/b>News aggregators like the Huffington Post offer the ability to pitch blog posts or become a contributor to any of its relevant subsections. With an incredibly vast readership, creating author profiles for your clients and syndicating their content here can launch their brand in front of national audiences.<\/p>\n10. RSS feed submission sites<\/strong>
\nProminent online publications such as Social Media Today allow registered users to submit their blog RSS feeds to directly add their content the site. Just sign up and submit your client\u2019s content for publication here<\/a>.<\/p>\n11. Other blogs<\/strong>
\nWhile typically guest blogging involves creating custom content for someone else\u2019s blog, working with other blog editors in your client\u2019s niche to repost different versions of your client\u2019s content or spin-offs of posts is a great way to repurpose content and expand its reach. Do this by researching similar blogs in your client\u2019s space and building real relationships with editors and marketers for some mutually beneficial promotion.<\/p>\n![\"slideshare\"](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-12.58.14-pm.png\")
<\/a><\/p>\n12. Slideshare\u00a0<\/strong>
\nSlideshare<\/a> is an easy way to get more out of your client\u2019s content. Repurpose blog content into a visual presentation and publish to the site with a link back to your client\u2019s original post. You can then embed the slideshare version of the content on your client\u2019s blog for a better and more interactive post.<\/p>\n13. Email marketing
\n<\/b>Utilize your client\u2019s blog subscription lists to send blog posts as soon as they\u2019re posted, or as curated weekly roundups. Test out several formats (like teaser copy, images, etc.) to see what gets your client\u2019s audience to click through to the content.<\/p>\n![\"\"](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-1.00.28-pm.webp\")
<\/a><\/p>\n14. Visual.ly
\n<\/b>Visual.ly is great for syndicating your client\u2019s visual content such as infographics. Just submit a visual<\/a> to their community hub and put together a quick profile for your client. Boom, a quality link, and potential to drive traffic.<\/p>\nRELATED POST: 10 Ways Your Content is Guaranteed to Suck<\/span><\/b><\/a><\/p>\n
15. Buzzfeed Community<\/strong>
\nEnormously popular Buzzfeed now offers a community section<\/a>where anyone can submit fun, visual, list-style posts. Perfect for lifestyle, retail, or other lighthearted client brands, work a Buzzfeed-style roundup of posts into your content strategy, and potentially make the Buzzfeed front page to launch your client to internet stardom.<\/p>\n16. Mashable<\/strong>
\nMashable<\/a>is a top source for news in social and digital media, technology, and web culture with a 40 million+ readership. If your client is a good fit for the platform, submit a news story or a review of your client\u2019s innovative services for a chance to gain massive online coverage.<\/p>\n17. Business 2 Community
\n<\/b><\/b>Business 2 Community<\/a> is a content aggregator that allows anyone to apply to become an author. Once approved by B2C editors, syndicated content then gets promoted on B2C\u2019s large social network, reaching thousands of new users.<\/p>\n18. Medium
\n<\/b>Medium<\/a> is a popular new blogging platform that allows users to create profiles, publish articles on any topic, and even create publications for users to follow. It offers agencies a new and visual platform to syndicate their client\u2019s content for free or generate a successful content campaign.<\/p>\n19. Examiner
\n<\/b>Examiner.com<\/a> is a news and lifestyle network in which writers can apply to publish content. As a publisher, your syndicated content would reach 20 million+ readers in the U.S. and around the world.<\/p>\n20.\u00a0User generated blogs <\/strong>
\nUser generated blogs like YouMoz<\/a> let anyone submit a post relevant to the search and marketing industry, which is a great opportunity for agencies to market themselves and build thought leadership. If a submission is deemed really good stuff by the blog\u2019s editors, it can be promoted to the blog\u2019s front page. For agencies and SEOs, getting on the front page of Moz is not only a huge traffic booster, but a strong reputation builder. But, allow several weeks for posts to even be reviewed by editors, due to the quantity of daily submissions and high content standards.<\/p>\n![\"blog](\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/screen-shot-2015-09-01-at-1.04.10-pm.png\")
<\/a><\/p>\n21.\u00a0Blog Directories<\/strong>
\nSubmit your client\u2019s blog to Blog Catalog<\/a> to gain exposure within their industry niche. While many blog directories aren\u2019t worth the effort and can be spammy, Blog Catalog has a relatively positive reputation and a nice visual format for gaining more traffic and brand visibility for your client.<\/p>\n22. BlogLovin
\n<\/b>Make your lifestyle, fashion, and other clients\u2019 blog easily discoverable to users on the popular blog-following app BlogLovin<\/a> by adding their blog to a follow list. Users can then find and follow your client\u2019s blog while searching by their interests.<\/p>\n23. Video sharing and distribution sites
\n<\/b>Video and multimedia content is rapidly becoming the preferred content type for users, and it\u2019s likely many of your clients are focused on producing these types of content. Ensure that you best leverage it by posting all video content to video-sharing sites like YouTube and Vimeo, but also consider RhythmOne<\/a> to distribute and monetize short-form video content.<\/p>\nAre there any other ways you syndicate your client\u2019s content? Tell us in the comments!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"Syndicating your client\u2019s content requires a bit more effort beyond promoting via social media and other marketing channels, but it has the potential to drastically increase your client\u2019s visibility and drive greater brand awareness. We\u2019ve compiled 23 new ways that agencies can syndicate client content in addition to their regular promotion plan in order to […]","protected":false},"author":53,"featured_media":4201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[41,34],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/09\/how-to-syndicate-blog-articles.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"
23 Creative Content Syndication Ideas<\/a><\/blockquote>
- Delicious<\/a><\/li>\n
- Infobarrel<\/a><\/li>\n
- Hubpages<\/a><\/li>\n
- Reputation building<\/b>. By associating your client\u2019s brand with well-known, powerful media sites, you\u2019re positioning them among top thought leaders.<\/li>\n<\/ul>\n
- Social media shares.<\/b>\u00a0Capitalize on others’ social media networks to create a viral effect for your client’s content.<\/li>\n<\/ul>\n
- Link earning from high-authority websites. <\/b><\/b>You\u2019ll be earning high-quality links back to your client\u2019s website by syndicating their content on large sites with strong rankings.<\/li>\n<\/ul>\n