{"id":4071,"date":"2015-08-19T22:01:47","date_gmt":"2015-08-19T22:01:47","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=4071"},"modified":"2023-11-13T17:58:11","modified_gmt":"2023-11-13T17:58:11","slug":"how-agencies-can-hire-top-freelance-copywriters","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/how-agencies-can-hire-top-freelance-copywriters\/","title":{"rendered":"How Agencies Can Hire Top Freelance Copywriters"},"content":{"rendered":"<p>Many digital agencies struggle to fulfill their growing need for high-quality copywriters, but don\u2019t have the resources to hire full-time, in-house writers. Finding great freelance talent can be tricky, but here\u2019s how to find and hire the best.<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/copywriters-infographic-final-scaled.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6510 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/copywriters-infographic-final-scaled.webp\" alt=\"\" width=\"376\" height=\"2560\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/copywriters-infographic-final-scaled.webp 376w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/copywriters-infographic-final-44x300.webp 44w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\">Share this Image On Your Site<\/h3>\n<p style=\"text-align: center;\"><textarea style=\"width: 540px; height: 100px;\">&lt;p&gt;&lt;strong&gt;Please include attribution to MySiteAuditor with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/mysiteauditor.com\/blog\/how-agencies-can-hire-top-freelance-copywriters&#8217;&gt;&lt;img src=&#8217;https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/copywriters-infographic-final.jpg&#8217; alt=&#8221; width=&#8217;685&#8242; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<h2>\u00a0<a href=\"https:\/\/mysiteauditor.com\/blog\/10-proven-ways-to-make-your-content-go-viral\/\">Content Marketing<\/a> is Driving Demand for Freelance Copywriters<\/h2>\n<ul>\n<li>62% of companies today outsource content creation<\/li>\n<li>9 in 10 organizations market with content<\/li>\n<li>Marketers, on average, spend nearly \u2153 of their budgets on content marketing<\/li>\n<li>42% of marketers cite lack of human resources as a\u00a0key barrier to content marketing<\/li>\n<li>Even though 62% of marketers blogged or planned to blog in 2013, only 9% of U.S. marketing companies employed a full-time blogger<\/li>\n<li>83% of companies report hiring for content marketing is \u201csomewhat difficult\u201d or \u201cdifficult\u201d<\/li>\n<\/ul>\n<h2>Top Copywriter Traits<\/h2>\n<ul>\n<li>Strong portfolio<\/li>\n<li>Good personality match<\/li>\n<li>Knowledge of SEO + social media<\/li>\n<li>Collaborative and works well with an editor<\/li>\n<li>Meet deadlines<\/li>\n<li>Can take feedback and criticism<\/li>\n<li>Follows direction<\/li>\n<li>Has flexible rates<\/li>\n<li>Specializes in your industry<\/li>\n<\/ul>\n<p><strong>Don\u2019t hire freelancers who:<\/strong><\/p>\n<ul>\n<li>Won\u2019t quote you before hearing your budget<\/li>\n<li>Who say they\u2019re qualified solely because they have an english degree<\/li>\n<li>Who don\u2019t respond in a timely way<\/li>\n<li>Who \u201cborrow\u201d from others or plagarize<\/li>\n<li>Who make obvious spelling and grammar mistakes<\/li>\n<\/ul>\n<h2>3 Quick Tips for Interviewing Copywriters<\/h2>\n<p><strong>1. Assign a short copy test or edit test<\/strong><br \/>\nAsk the candidate to produce a short piece or edit a paragraph with spelling and grammar errors.<\/p>\n<p><strong>2. Have strict application guidelines<\/strong><br \/>\nFor those who don\u2019t follow all directions completely, immediately filter them out.<\/p>\n<p><strong>3. Ask the right interview questions<\/strong><br \/>\nHave a two-step interview process: conduct a phone screen, then, if possible, meet in person or have a second longer phone conversation.<\/p>\n<h2>10 Interview Questions To Ask When Hiring a Top Copywriter<\/h2>\n<p>1. Can you provide live links to your writing samples?<br \/>\n2. What is your research and writing process?<br \/>\n3. Describe 3 SEO copywriting best practices you employ in your writing<br \/>\n4. What blogs or publications do you follow for copywriting resources and information?<br \/>\n5.\u00a0What is your copywriting experience?<br \/>\n6. How do you make sure you meet deadlines?<br \/>\n7. Does your schedule allow for my project needs, and what is your expected turnaround?<br \/>\n8. What do you know about my business and industry?<br \/>\n9. Do you have the software and tools necessary for my project at your disposal?<br \/>\n10. Are you able to include images with your content, and do you have a sense for what images are relevant to a piece?<\/p>\n","protected":false},"excerpt":{"rendered":"Many digital agencies struggle to fulfill their growing need for high-quality copywriters, but don\u2019t have the resources to hire full-time, in-house writers. Finding great freelance talent can be tricky, but here\u2019s how to find and hire the best. Share this Image On Your Site &lt;p&gt;&lt;strong&gt;Please include attribution to MySiteAuditor with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt; [&hellip;]","protected":false},"author":53,"featured_media":4075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[41,34,40],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-hire-freelance-copywriter-agencies.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"0LGU2Fhv7R\"><a href=\"https:\/\/mysiteauditor.com\/blog\/how-agencies-can-hire-top-freelance-copywriters\/\">How Agencies Can Hire Top Freelance Copywriters<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/how-agencies-can-hire-top-freelance-copywriters\/embed\/#?secret=0LGU2Fhv7R\" width=\"500\" height=\"350\" title=\"&#8220;How Agencies Can Hire Top Freelance Copywriters&#8221; &#8212; MySiteAuditor\" data-secret=\"0LGU2Fhv7R\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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Dive in now &amp; elevate your content game. Don&#039;t miss out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysiteauditor.com\/blog\/how-agencies-can-hire-top-freelance-copywriters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring Elite Freelance Copywriters: A Guide for Agencies\" \/>\n<meta property=\"og:description\" content=\"Unlock the secrets to hiring elite freelance copywriters for your agency! Dive in now &amp; elevate your content game. 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