{"id":3913,"date":"2015-08-11T22:02:19","date_gmt":"2015-08-11T22:02:19","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=3913"},"modified":"2023-11-13T18:59:18","modified_gmt":"2023-11-13T18:59:18","slug":"how-to-be-an-effective-account-manager-seoprochat-twitter-chat-recap","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/how-to-be-an-effective-account-manager-seoprochat-twitter-chat-recap\/","title":{"rendered":"How To Be An Effective SEO Account Manager: #SEOprochat Twitter Chat Recap"},"content":{"rendered":"<p>This week&#8217;s <strong>#SEOprochat Twitter chat<\/strong>, hosted by <a href=\"https:\/\/twitter.com\/mysiteauditor\" target=\"_blank\" rel=\"noopener\">@MySiteAuditor<\/a>, focused on SEO account management &#8211; and we had a great conversation! Here&#8217;s a recap of the chat, along with 10 tips for being a successful account manager. We hope you take some knowledge away from the chat &#8211; and <a href=\"https:\/\/mysiteauditor.com\/blog\/seoprochat\/\" target=\"_blank\" rel=\"noopener\">join us next time<\/a>!<\/p>\n<p>We wanted to discuss account management as it&#8217;s a very important facet of all good SEO, digital marketing, web design, and online PR agencies. Account management requires a high level of skill, and every person and every agency has their own methods, tools, and style for successfully managing and retaining clients. We wanted to hear from the community on their best strategies and advice.<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3914\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat.png\" alt=\"SEOprochat-account-management\" width=\"800\" height=\"800\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat.png 800w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat-150x150.png 150w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat-300x300.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat-400x400.png 400w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat-177x177.png 177w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/acct-mgmt-chat-380x380.png 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The levels of excitement were pretty high. It just wouldn&#8217;t be a good Twitter chat without some solid gifs.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Thanks all for joining <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> today! Say hello + tell us how you&#8217;re feeling. This is us: <a href=\"http:\/\/t.co\/OYcTZPmpFw\">pic.twitter.com\/OYcTZPmpFw<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 MySiteAuditor (@mysiteauditor) <a href=\"https:\/\/twitter.com\/mysiteauditor\/status\/631133441245839361\">August 11, 2015<\/a><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Hey there, <a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a>, we are certainly excited over here at <a href=\"https:\/\/twitter.com\/451Marketing\">@451Marketing<\/a> in Boston! <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> <a href=\"http:\/\/t.co\/7o3cynximD\">pic.twitter.com\/7o3cynximD<\/a> \u2014 Mel (@mel_arroics) <a href=\"https:\/\/twitter.com\/mel_arroics\/status\/631134232581156865\">August 11, 2015<\/a><\/p><\/blockquote>\n<p>We started off the chat talking about useful tools for account managers. Our discussion centered on everything from project management tools to CRMs to SEO tools like rank tracking, <a href=\"https:\/\/mysiteauditor.com\" target=\"_blank\" rel=\"noopener\">seo audits<\/a>, and keyword research. <a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3968 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3.png\" alt=\"seoprochat\" width=\"800\" height=\"800\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3.png 800w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3-150x150.png 150w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3-300x300.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3-400x400.png 400w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3-177x177.png 177w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/q1-3-380x380.png 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> We learned about some great tools that some had heard of, and some they had not:<\/p>\n<p>&#8211;<a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener\">Basecamp<\/a>: project management software that lets you set up projects and invite others to collaborate<\/p>\n<p>&#8211;<a href=\"https:\/\/www.insightly.com\/features\/\" target=\"_blank\" rel=\"noopener\">Insightly<\/a>: CRM and project management tool that helps manage contacts and project timelines<\/p>\n<p>&#8211;<a href=\"http:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>: a suite of tools for conducting research, competitive analysis, keyword research, and more.<\/p>\n<p>&#8211;<a href=\"https:\/\/www.brightlocal.com\/\" target=\"_blank\" rel=\"noopener\">Bright Local<\/a>: manage local SEO campaigns by creating local citations and auditing and tracking local keywords<\/p>\n<p>&#8211;<a href=\"https:\/\/www.smartsheet.com\/\" target=\"_blank\" rel=\"noopener\">Smart Sheet<\/a>: a cloud-based project management tool that helps users collaborate, share files, and set up deadlines and reminders.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A1: We like <a href=\"https:\/\/twitter.com\/positionly\">@positionly<\/a> for rank tracking and are also fans of Basecamp. <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 Netvantage Marketing (@netvantage) <a href=\"https:\/\/twitter.com\/netvantage\/status\/631135997795954689\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A1: <a href=\"https:\/\/twitter.com\/hashtag\/SmartSheet?src=hash\">#SmartSheet<\/a>. It is great for integrated accounts and allows clients to easily access files without digging in their inbox <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a><\/p>\n<p>\u2014 Mel (@mel_arroics) <a href=\"https:\/\/twitter.com\/mel_arroics\/status\/631135659915407360\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A1: Keyword research tools like keywordtool.io. BrightLocal is also fantastic for local SEO clients <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 Michael Hall (@allmikehall) <a href=\"https:\/\/twitter.com\/allmikehall\/status\/631136339048701952\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Next, we were curious on everyone&#8217;s thoughts about\u00a0what qualities successful account managers have in common. According to <a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/resourcing-digital-marketing\/popular-digital-marketing-jobs\/\">Smart Insights<\/a>, customer relationship management is one of the most in-demand digital jobs\u00a0today, and 30% of agencies say they&#8217;re unable to find capable digital talent.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> They have the ability to combine technical <a href=\"https:\/\/twitter.com\/hashtag\/seo?src=hash\">#seo<\/a> knowledge with PR and content marketing. \u00a0 \u2014 Stellar SEO|Travis B (@THESEOPROZ) <a href=\"https:\/\/twitter.com\/THESEOPROZ\/status\/631137869424402432\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A2: Persistence, but also patience! <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 Netvantage Marketing (@netvantage) <a href=\"https:\/\/twitter.com\/netvantage\/status\/631137888852422656\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A2: Time management, willingness to learn and an eagerness to keep up to date with what is new in the industry. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a><\/p>\n<p>\u2014 Mel (@mel_arroics) <a href=\"https:\/\/twitter.com\/mel_arroics\/status\/631138030594719744\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A2: The ability to withstand pressure from DEMANDING clients. <a href=\"https:\/\/twitter.com\/hashtag\/getmeonpage1NOW?src=hash\">#getmeonpage1NOW<\/a> &#8211; <a href=\"https:\/\/twitter.com\/hashtag\/GRRRR?src=hash\">#GRRRR<\/a><a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 Marvin Russell (@marvinrussell) <a href=\"https:\/\/twitter.com\/marvinrussell\/status\/631138240972595200\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><a title=\"20 Crazy Questions from 20 Crazy Clients\" href=\"https:\/\/mysiteauditor.com\/blog\/20-crazy-questions-from-20-crazy-clients\/\">RELATED POST: 20 Crazy Questions From 20 Crazy Clients<\/a><\/p>\n<p>One important aspect of account management is managing client expectations. In our experience, how account managers handle managing client expectations makes or breaks a relationship, as well as\u00a0the ability to create a partnership long term. Because SEO is such an ever-evolving industry, we think it&#8217;s important to define growth expectations early on in a relationship, measure success and adapt expectations throughout campaigns, and constantly communicate &#8211; both negative and positive results.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>This is a big one for <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash\">#SEO<\/a> account managers. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> <a href=\"http:\/\/t.co\/7mzJGvcb4g\">pic.twitter.com\/7mzJGvcb4g<\/a> \u2014 MySiteAuditor (@mysiteauditor) <a href=\"https:\/\/twitter.com\/mysiteauditor\/status\/631139543526215680\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Q3: Under promise and over deliver. <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> <a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> \u2014 Funnls.com (@Funnls) <a href=\"https:\/\/twitter.com\/Funnls\/status\/631140042338115584\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A4: Never stop learning. <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash\">#SEO<\/a> is constantly changing so if you want to do well in this industry, you have to want to keep up! <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u00a0 \u2014 Netvantage Marketing (@netvantage) <a href=\"https:\/\/twitter.com\/netvantage\/status\/631142461616844800\">August 11, 2015<\/a><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">451 Marketing SEO Account Manager <a href=\"https:\/\/twitter.com\/mel_arroics\">@mel_arroics<\/a> talks proper client expectations in <a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a>&#8216;s <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a>: <a href=\"https:\/\/t.co\/F0qPsCHPNn\">https:\/\/t.co\/F0qPsCHPNn<\/a><\/p>\n<p>\u2014 451 Marketing (@451Marketing) <a href=\"https:\/\/twitter.com\/451Marketing\/status\/631145586352345088\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p><\/blockquote>\n<p>One thing we were curious about was everyone&#8217;s best tips and advice for new SEO account managers. A few common ideas emerged, including being on top of latest trends in the industry and constantly testing tactics.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A4: don&#8217;t assume the client understands. Listen to their needs, then explain your methods and goals. Repeat. Repeat. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> \u2014 Catherine Russell (@hireCatherine) <a href=\"https:\/\/twitter.com\/hireCatherine\/status\/631143054271885312\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> A4: don&#8217;t believe the hype. Test everything and keep detailed records of your tests. Always be testing and tracking!!<\/p>\n<p>\u2014 Stellar SEO|Travis B (@THESEOPROZ) <a href=\"https:\/\/twitter.com\/THESEOPROZ\/status\/631142898105511936\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A4. Read everything, but check dates before you read. SEO evolves constantly. Study how to read and use analytics data. <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 Courtney Herda (@CourtneyHerda) <a href=\"https:\/\/twitter.com\/CourtneyHerda\/status\/631143145451843586\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>We also talked about the best ways to make sure SEO clients keep coming back for more. It was mostly agreed upon that SEO is a constantly changing industry and a long term strategy, so keeping clients on board with that is a challenge all account managers face. Here&#8217;s the advice that was shared for our question: what are the best strategies for resigning SEO clients?<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> The most effective technique &#8211; Do a damn good job for the client, communicate everything on a regular basis <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a><\/p>\n<p>\u2014 Jeff Smith (@affmarguru) <a href=\"https:\/\/twitter.com\/affmarguru\/status\/631144879909814272\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A5: Always go above &amp; beyond clients&#8217; expectations. Even if you don&#8217;t see immediate results, having a clear concise plan helps. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> \u2014 Mel (@mel_arroics) <a href=\"https:\/\/twitter.com\/mel_arroics\/status\/631144669766885376\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/mysiteauditor.com\/resources\/free-seo-contract-template\">RELATED: Free SEO Contract template dowload<\/a><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>How often should account managers connect with clients? It was up for debate.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A6: Depends on the client. Some want to talk every day, others weekly or monthly. Define a mtg schedule at the onset <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a><\/p>\n<p>\u2014 Jessica Kandler (@JessicaKandler) <a href=\"https:\/\/twitter.com\/JessicaKandler\/status\/631146424894291968\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> A6: there are 2 major approaches: 1. Every time client needs (fatigue); 2. Set pre-scheduled weekly synch calls. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> \u2014 Val Vesa (@adspedia) <a href=\"https:\/\/twitter.com\/adspedia\/status\/631146556255793153\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> I like to connect no less than once every 2 weeks. more in the early stages. <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a><\/p>\n<p>\u2014 Jeff Smith (@affmarguru) <a href=\"https:\/\/twitter.com\/affmarguru\/status\/631146802285277184\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/mysiteauditor\">@mysiteauditor<\/a> I agree with <a href=\"https:\/\/twitter.com\/JessicaKandler\">@JessicaKandler<\/a>, depends on client. Some clients we don&#8217;t talk to for months at a time. <a href=\"https:\/\/twitter.com\/hashtag\/seoprochat?src=hash\">#seoprochat<\/a> \u2014 SEOnational.com (@SEOnational) <a href=\"https:\/\/twitter.com\/SEOnational\/status\/631148361538629632\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Plus, Mel pointed out how account managers must balance devoting meeting time not just with clients, but also with internal agency teams.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A6: And let&#8217;s not forget about internal meetings, especially on integrated accounts. <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SocialMedia?src=hash\">#SocialMedia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PR?src=hash\">#PR<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Integration?src=hash\">#Integration<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a><\/p>\n<p>\u2014 Mel (@mel_arroics) <a href=\"https:\/\/twitter.com\/mel_arroics\/status\/631147025149624320\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Overall, we had a great discussion and loved everyone&#8217;s insight. It&#8217;s so important to hear from our audience and to share knowledge and tips with other account managers and SEOs. Thanks for everyone&#8217;s participation!<\/p>\n<p>And to Alycia for jumping in with a few answers at the end!<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A1: Excel &#8211; A2: Research &#8211; A3: Experiment Together &#8211; A4: Track Everything &#8211; A5: Killer Reports &#8211; A6: Weekly Reports <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/late2party?src=hash\">#late2party<\/a> \u2014 Alycia (@artdecotech) <a href=\"https:\/\/twitter.com\/artdecotech\/status\/631149247354699776\">August 11, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\u00a0 You guys, we&#8217;re blown away by your participation. Wrappin&#8217; up today&#8217;s <a href=\"https:\/\/twitter.com\/hashtag\/SEOprochat?src=hash\">#SEOprochat<\/a> <a href=\"http:\/\/t.co\/5FGfjGmr8G\">pic.twitter.com\/5FGfjGmr8G<\/a> \u00a0 \u2014 MySiteAuditor (@mysiteauditor) <a href=\"https:\/\/twitter.com\/mysiteauditor\/status\/631147998748131329\">August 11, 2015<\/a><\/p><\/blockquote>\n<p>#SEOprochat takes places <strong>every other Tuesday at 11am CST on Twitter<\/strong>. Follow <a href=\"https:\/\/twitter.com\/mysiteauditor\" target=\"_blank\" rel=\"noopener\">@MySiteAuditor<\/a> and search the hashtag #SEOprochat to join! If you want to find out topics in advance (and RSVP to let us know you&#8217;ll be there!) \u00a0visit <a href=\"https:\/\/mysiteauditor.com\/blog\/seoprochat\/\">mysiteauditor.com\/blog\/seoprochat<\/a>.<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3916 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3.png\" alt=\"seoprochat\" width=\"800\" height=\"800\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3.png 800w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3-150x150.png 150w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3-300x300.png 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3-400x400.png 400w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3-177x177.png 177w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/cta-3-380x380.png 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h1>10 Tips For Being a Successful SEO Account Manager<\/h1>\n<h2>1. Always be sharpening\u00a0your skills and knowledge<\/h2>\n<p>SEO and digital marketing is a constantly changing industry &#8211; we can all agree on that. Successful account managers are constant students, doing everything they can to stay on top of latest news and trends. Bookmark leading blogs like Moz, Quicksprout, Hubspot, and Marketo, and set aside time to just read daily. Also participate in groups, training sessions with coworkers, and connect with like-minded folks on social media to share tips and advice.<\/p>\n<h2>2. Define your communication style<\/h2>\n<p>How often you touch base with and report to your clients will largely depend on your clients&#8217; preferences. Some clients are more interested in speaking frequently, while others want regular, though less frequent, check ins. The important piece for any account manager is to openly discuss this with your client at the beginning of a relationship &#8211; just ask what they prefer. Also balance what requires a pre-scheduled call, a quick unscheduled call, or just an email by the matter&#8217;s timeliness and importance.<\/p>\n<h2>3. Set client expectations<\/h2>\n<p>Setting client expectations can be difficult, but it&#8217;s best done at the onset of a new relationship. Lay out realistic growth goals on paper and refer to them regularly throughout a relationship so that there&#8217;s no confusion. It can also be useful to periodically ask your client openly if you&#8217;re meeting their expectations, as sometimes clients may say they&#8217;re perfectly happy but end their contract the next day. It&#8217;s fine to reiterate and adjust expectations throughout an ongoing campaign &#8211; the key is making sure everything is crystal clear to your client.<\/p>\n<h2>4. Stay organized<\/h2>\n<p>Discover the tools that work best for you, and utilize them efficiently. Having a good inbox organization strategy will help keep you on top of your numerous client emails &#8211; I like to set up labels by client, and also a follow up or important label for time-sensitive messages. Also test different project management software that lets you keep everything for your client campaigns in one place.<\/p>\n<h2>5. Become an analytics expert<\/h2>\n<p>There&#8217;s no way an account manager can successfully implement a campaign for a client without knowing how to measure it. Use every resource at your disposal to become an expert in all things traffic, conversions, and revenue &#8211; you&#8217;ll need it in order to show your value, progress, and instill confidence in your client. There are tons of resources out their, from <a href=\"http:\/\/www.google.com\/analytics\/learn\/index.html\" target=\"_blank\" rel=\"noopener\">Google analytics certifications<\/a> to SEO trainings.<\/p>\n<h2>6. Listen to your clients<\/h2>\n<p>Successful account managers listen to their clients&#8217; goals and fully understand what the client is trying to achieve. You may disagree with a certain priority here and there, but ultimately it&#8217;s your job to help them meet their goals, no matter what. You can &#8211; and should &#8211; absolutely make recommendations outside of those needs and wants if it makes sense, but don&#8217;t alienate a client. Be sure to ask a lot of relevant questions and really dig into their company and industry.<\/p>\n<h2>7. Be personable!<\/h2>\n<p>Nobody wants to work with a robot &#8211; it&#8217;s true! Sometimes new account managers feel like they need to don extremely professional and rigid personas in order to be taken seriously, especially when working with bigger clients with large budgets. But, in reality, you&#8217;re working with other people who also have lives and personalities. It&#8217;s totally ok to be personable and discuss weekend plans or ask about a client&#8217;s family (if they bring it up) &#8211; in fact, it strengthens relationships.<\/p>\n<h2>8. Create awesome reports<\/h2>\n<p>Providing your clients with regular reporting is key to ensuring they see your value and to proving progress on a given campaign. Awesome reports include the metrics that matter (which should be clearly defined at the start of a campaign) and should be presented in a way that&#8217;s visual and easy to understand to the client.<\/p>\n<p>Not only should you focus on creating awesome reports, but also learn how to review them with your client &#8211; understanding what to highlight, how to discuss your conclusions, and how to be convincing when making recommendations is definitely a skill account managers should hone.<\/p>\n<h2>9. Strategize, test, and\u00a0adapt<\/h2>\n<p>Don&#8217;t be afraid to be creative when developing new strategies for clients &#8211; no one ever made waves by just following the status quo. SEO is constantly changing, and staying ahead of the curve will not only help you achieve better results, but will make you shine in your clients&#8217; eyes. Part of being a good account manager and strategist is testing &#8211; whether that&#8217;s content, keywords, landing pages, etc. &#8211; and adapting to trends.<\/p>\n<h2>10. Work collaboratively<\/h2>\n<p>Often times as an account manager your work overlaps with others&#8217; both internally and externally. Work collaboratively with your coworkers and with your clients&#8217; marketing teams to ensure your campaigns are integrated to maximize their effectiveness. The better a team player you are, the better you can implement a fully integrated and cross-channel strategy to produce real results.<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/resources\/free-landing-page-seo-checklist\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3749\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/07\/seo-cta.jpg\" alt=\"seo cta\" width=\"400\" height=\"257\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/07\/seo-cta.jpg 400w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/07\/seo-cta-300x193.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"This week&#8217;s #SEOprochat Twitter chat, hosted by @MySiteAuditor, focused on SEO account management &#8211; and we had a great conversation! Here&#8217;s a recap of the chat, along with 10 tips for being a successful account manager. We hope you take some knowledge away from the chat &#8211; and join us next time! We wanted to [&hellip;]","protected":false},"author":53,"featured_media":3991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[34,3],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/08\/blog-feature-image1.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"7QI6BwlDh0\"><a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-be-an-effective-account-manager-seoprochat-twitter-chat-recap\/\">How To Be An Effective SEO Account Manager: #SEOprochat Twitter Chat Recap<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/how-to-be-an-effective-account-manager-seoprochat-twitter-chat-recap\/embed\/#?secret=7QI6BwlDh0\" width=\"500\" height=\"350\" title=\"&#8220;How To Be An Effective SEO Account Manager: #SEOprochat Twitter Chat Recap&#8221; &#8212; MySiteAuditor\" data-secret=\"7QI6BwlDh0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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Learn from our recap of the #SEOPROCHAT Twitter discussion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysiteauditor.com\/blog\/how-to-be-an-effective-account-manager-seoprochat-twitter-chat-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be An Effective Account Manager - #SEOprochat\" \/>\n<meta property=\"og:description\" content=\"Gain valuable insights on how to excel as an account manager in the SEO industry. 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