{"id":3353,"date":"2015-02-17T00:20:32","date_gmt":"2015-02-17T00:20:32","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=3353"},"modified":"2024-02-26T19:04:09","modified_gmt":"2024-02-26T19:04:09","slug":"the-big-question-you-always-ask-before-creating-content","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/the-big-question-you-always-ask-before-creating-content\/","title":{"rendered":"The Big Question You ALWAYS Ask Before Creating Content"},"content":{"rendered":"

I just listened to an awesome\u00a0podcast<\/a> by Daniel Faggella, of TechEmergence, where he\u00a0interviewed Rand Fishkin<\/a>, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant\u00a0about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content<\/strong>.<\/p>\n

The Question<\/h2>\n

According to Rand Fishkin, the most important question you should ask yourself before creating any piece of content is, “Who will amplify this and why?”<\/strong> In other words, who is going to share and link to this content, and are they important or an authority? If you can’t answer that simple question, then Rand Fishkin says, “don’t make it. It is not worthwhile.”<\/p>\n

\"rand<\/p>\n

Full Quote:<\/h3>\n

“You have to ask yourself, whenever you are producing any type of content, “Who will amplify this and why? If you can’t answer that question, then don’t make it. It is not worthwhile.”<\/p>\n

Conclusion<\/h3>\n

SEO is content marketing<\/a> So, my new definition of SEO can be summed up in four words, “Awesome optimized content marketing.<\/strong>” It’s refreshing to see Rand shares similar\u00a0views. Anyway, this question was so important I had to share it with you.\u00a0Hopefully, the next time you create a piece of content you will ask yourself the most important question, “Who will amplify this, and why?”<\/p>\n

By the way,\u00a0TechEmergence<\/a>\u00a0has some great podcasts. I highly recommend you\u00a0download and listen.<\/p>\n

Source:\u00a0Daniel Faggella, of TechEmergence
\n<\/a>Download:\u00a0iTunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"I just listened to an awesome\u00a0podcast by Daniel Faggella, of TechEmergence, where he\u00a0interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant\u00a0about this point. In fact, he repeated it over and […]","protected":false},"author":77,"featured_media":3372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[34],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/02\/quote-rand-fishkin.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"

The Big Question You ALWAYS Ask Before Creating Content<\/a><\/blockquote>