{"id":3013,"date":"2014-12-19T15:56:10","date_gmt":"2014-12-19T15:56:10","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=3013"},"modified":"2016-04-12T02:44:17","modified_gmt":"2016-04-12T02:44:17","slug":"rand-fishkin-quotes","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/","title":{"rendered":"100 SEO Tips and Tweetable Quotes from Rand Fishkin"},"content":{"rendered":"<p>I&#8217;ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you&#8217;re an SEO professional and don&#8217;t know Rand, you should: he&#8217;s the author of <a href=\"http:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"nofollow\"><em>The Beginner\u2019s Guide to Search Engine Optimization<\/em><\/a> (free on his website) and co-author of\u00a0<a href=\"http:\/\/www.amazon.com\/gp\/product\/1449304214\/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1449304214&amp;linkCode=as2&amp;tag=brandstory08-20\" target=\"_blank\" rel=\"nofollow\"><em>The Art of SEO<\/em><\/a><span class=\"gmw_\">. Rand is the founder and former CEO of <a href=\"http:\/\/moz.com\/\" target=\"_blank\">Moz.com<\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\">[att_highlight color=&#8221;red&#8221;]Read Now:<a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-grow-your-seo-company-interview-rand-fishkin\/\">How to Grow Your SEO Company &#8211; A Video Chat w\/ Rand Fishkin<\/a>[\/att_highlight]<\/p>\n<h2>100 Tweetable SEO Tips and Quotes from Rand Fishkin<\/h2>\n<p>1. You have to ask yourself, whenever you are producing any type of content, Who will amplify this and why? <span class=\"gmw_\">~ @randfish <a href=\"https:\/\/mysiteauditor.com\/blog\/the-big-question-you-always-ask-before-creating-content\/\" target=\"_blank\">TechEmergence<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You have to ask yourself, whenever you are producing any type of content, Who will amplify this and why?\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>2. better content is outweighing more content ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"better content is outweighing more content ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/p>\n<hr \/>\n<p>3. anchor text rich links are very important, but they&#8217;re also a huge signal for spam <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"anchor text rich links are very important, but they're also a huge signal for spam ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>4. \u00a0never, ever, ever use a subdomain or a separate root domain to host your blog ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"never, ever, ever use a subdomain or a separate root domain to host your blog ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><\/span><\/p>\n<hr \/>\n<p>5. a click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/keyword-targeting-density-and-cannibalization-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"a click-worthy title is worth a lot more than a perfectly keyword-targeted title ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>6. We&#8217;ve got to create a unique, special experience for them and delight visitors in addition to satisfying their query <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"create a unique, special experience for them and delight visitors in addition to satisfying their query ~ @randfish\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>7. The trend of design toward simplicity and accessibility in software happened for a reason\u2014simple sells, simple\u2019s usable and simple scales @randfish ~ <a href=\"http:\/\/www.logomaker.com\/blog\/2013\/09\/23\/10-inspiring-quotes-for-small-business-from-rand-fishkin\/\" target=\"_blank\">logomaker<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"simplicity and accessibility in software happened for a reason\u2014simple sells, is usable and scales ~ @randfish\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/p>\n<hr \/>\n<p>8. I&#8217;ve come to recognize that SEO will always carry a rough reputation, much like &#8220;used car salesman&#8221; or &#8220;wrongful injury attorney&#8221; or &#8220;member of congress&#8221;\u00a0 ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"SEO will always carry a rough reputation much like &quot;used car salesman&quot; or &quot;member of congress&quot;  ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_cc44bb4c-6c1e-9b40-2248-19de07e5f59f gm-spell\">https<\/span>';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_656de4f0-07e0-9eb8-000a-a377e3768418 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');<\/span>\n\/\/ ]]><\/script><\/strong><\/span><\/p>\n<hr \/>\n<p>9. When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"When it comes to content marketing you probably want to err on the side of making things SUPER amazing ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_bd0cfe2b-f584-ccef-ba69-ab89317e2dfe gm-spell\">https<\/span><span class=\"gmw_\">';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_ac66705e-9c41-1089-13d5-6d1da2564fd2 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');<\/span><\/span>\n\/\/ ]]><\/script><\/strong><\/span><\/p>\n<hr \/>\n<p>10. I have never seen and never worked with a large site where improving crawl bandwidth didn&#8217;t\u00a0 mean significant increases in organic search traffic ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"I have never seen and never worked with a large site where improving crawl bandwidth didn't  mean significant increases in organic search traffic ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_58f16a84-56b3-edfb-a80e-a41a5af541da gm-spell\">https<\/span><span class=\"gmw_\">';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_7ba98382-cd34-9789-62eb-e03db2257ccf gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');<\/span><\/span>\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>11. There is probably 90% of my links where I have no control whatsoever over the anchor text, and that&#8217;s a good thing ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"probably 90% of my links where I have no control over the anchor text and that's a good thing ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_471c4084-2fc0-3974-d740-b6943635c90f gm-spell\">https<\/span><span class=\"gmw_\">';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_8b11bac4-f441-11ed-4c2e-f40a11acb479 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');<\/span><\/span>\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>12. Calling your product, your brand, your series, your content a keyword phrase plus the brand name that you&#8217;ve got or the brand name plus a keyword phrase is truly highly effective ~ <span class=\"gmw_\">@randfish <a href=\"http:\/\/moz.com\/blog\/anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"a keyword phrase plus the brand name or the brand name plus a keyword phrase is truly highly effective ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_3acd1c74-a981-c243-66b9-2d1637d76b6a gm-spell\">https<\/span><span class=\"gmw_\">';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_a9cba362-893c-15ea-073b-2f1ee3a21a7e gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');<\/span><\/span>\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>13. SEO folks&#8230;need to be involved with the branding and the product design and development folks, so that you make sure you&#8217;re taking advantage of what people call your products before they go to market ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"make sure you're taking advantage of what people call your products before they go to market ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_0b37ed81-e40e-9c60-af8f-fc1c24d91d64 gm-spell\">https<\/span>';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_b15c0c81-212d-75d9-66fd-2603095898c5 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>14. measure your customer journey, not just your conversion path ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/succeed-converting-visitors-yet-fail-earning-great-customers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"measure your customer journey, not just your conversion path ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_9ded3bab-4679-a54d-aa3f-14b56f132221 gm-spell\">https<\/span>';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_dfccd125-6c44-62f5-15e1-c8dd217a6689 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>15. Educate before you convert and find ways to filter for not right customers. ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/succeed-converting-visitors-yet-fail-earning-great-customers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Educate before you convert and find ways to filter for not right customers ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p><span class=\"gmw_\">16. any time you&#8217;re doing keyword research I now suggest that you just can&#8217;t rely on AdWords alone. It&#8217;s not good enough ~ @randfish <\/span><span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"any time you're doing keyword research you can't rely on AdWords alone. It's not good enough ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_82c19273-41c0-9a53-16cd-ee9b72d3ba44 gm-spell\">https<\/span>';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_ebb90648-9e3b-467c-c960-f8ce40cb18d8 gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>17. Approximately 5% of Google&#8217;s keyword data is still being reported. ~\u00a0@randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Approximately 5% of Google's keyword data is still being reported ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'<span class=\"gm_ gm_160743a6-7451-4783-6323-d0c5776837f9 gm-spell\">https<\/span>';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,<span class=\"gm_ gm_3c363f32-4618-b48b-ee1d-3a0566b5a7ae gm-spell\">fjs<\/span>);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>18. You don&#8217;t have to buy links or only ads&#8230; You can reach people organically\u00a0 ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/my-customers-wont-amplify-my-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You don't have to buy links or only ads... You can reach people organically  ~ @randfish\" data-count=\"none\">Tweet<\/a> <\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>19. Every test should be repeatable and repeated multiple times. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/link-echoes-ghosts-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Every test should be repeatable and repeated multiple times. ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n<span class=\"gmw_\">!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https<span class=\"gmw_\">';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/span><\/span>\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>20. some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web ~ @randfish <a href=\"http:\/\/moz.com\/blog\/8-ways-to-use-email-alerts-to-boost-seo-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"some of the best link opportunities can be discovered by setting up email alerts  ~ @randfish\" data-count=\"none\">Tweet<\/a><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">[att_highlight color=&#8221;red&#8221;]Read Now:<a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-grow-your-seo-company-interview-rand-fishkin\/\">How to Grow Your SEO Company &#8211; A Video Chat w\/ Rand Fishkin<\/a>[\/att_highlight]<strong><br \/>\n<script type=\"mce-no\/type\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/span><\/p>\n<hr \/>\n<p>21. SEO is no longer just a job title, it has become part of everyone\u2019s job description ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><strong><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"SEO is no longer just a job title, it has become part of everyone\u2019s job description ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/strong><\/span><\/p>\n<hr \/>\n<p>22. Google has become more aggressive at policing web spam, making it more difficult for offenders to recover from penalties\u00a0 ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Google has become more aggressive at policing web spam, more difficult to recover from penalties  ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>23. Google is shortening the searcher\u2019s path, pulling content and putting it directly into the search results page ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Google is shortening the searchers path, pulling content &amp; putting it directly in the search results page ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>24. Google is withholding more keyword and attribution, making SEO even more challenging to measure and improve ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Google is withholding more keyword &amp; attribution making SEO even more challenging to measure and improve ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>25. #KeywordResearch&#8211;&gt; Google AdWords is not enough ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#KeywordResearch--&gt; Google AdWords is not enough ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<\/span><\/p>\n<hr \/>\n<p>26. #ContentCreation &#8211;&gt; \u201cGood\u201d and \u201cunique\u201d are not enough ~ @randfish\u00a0 <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#ContentCreation --&gt; \u201cGood\u201d and \u201cunique\u201d are not enough ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>27. #LinkBuilding &#8211;&gt; Links you build yourself are not enough ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#LinkBuilding --&gt; Links you build yourself are not enough ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>28. #MeasuringROI &#8211;&gt; Sometimes the most valuable measurements aren&#8217;t enough ~ @randfish <a href=\"http:\/\/blog.bigcommerce.com\/4-seo-tips-rand-fishkin-need-use-right-now\/\" target=\"_blank\">BigCommerce.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#MeasuringROI --&gt; Sometimes the most valuable measurements aren't enough ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>29. without any domain authority or any page authority, it&#8217;s next to impossible to rank for competitive terms ~ @randfish <a href=\"http:\/\/moz.com\/blog\/is-it-possible-to-have-good-seo-simply-by-having-great-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"without any domain authority or any page authority, it's next to impossible to rank for competitive terms ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>30. I find looking at websites that accomplish SEO without active link building fascinating ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/is-it-possible-to-have-good-seo-simply-by-having-great-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"I find looking at websites that accomplish SEO without active link building fascinating ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>31. there&#8217;s a ton that SEOs can do to optimize and nudge and create intelligent, non-manipulative ways of earning links ~ @randfish <span class=\"gmw_\">~ <a href=\"http:\/\/moz.com\/blog\/is-it-possible-to-have-good-seo-simply-by-having-great-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"there's a ton that SEOs can do to optimize and nudge and create intelligent, non-manipulative ways of earning links ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>32. You&#8217;ve got to be wary of local colloquialisms ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You've got to be wary of local colloquialisms ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>33. Three things on these nudges for embeds, calculators, outreach, any of these things, you&#8217;ve got to keep that text natural, authentic, and honest. It has to be real. It can&#8217;t feel spammy and manipulative. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/anchor-text-rich-links-without-spam-or-manipulation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"keep that text natural, authentic, and honest. It has to be real. It can't feel spammy and manipulative. ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>34. You can turn a low conversion rate into a high one. But you can also in the long run cost your company if you aren&#8217;t measuring and thinking about the right things. ~ @randfish <span class=\"gmw_\"> <a href=\"http:\/\/moz.com\/blog\/succeed-converting-visitors-yet-fail-earning-great-customers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"you can cost your company if you aren't measuring and thinking about the right things. ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>35. As SEOs, we&#8217;ve got to be asking ourselves, &#8220;Okay, how do we build up an association between our brand or our domain and the broad keywords, terms, topics, phrases, so that we can rank<span class=\"gmw_\">\u00a0~ @randfish ~ <a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"As SEOs, how do we build up an association between our brand and the broad keywords so that we can rank\u00a0~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>36. Even if it is the best converting keyword and our content resources are limited, we might want to target that on a bunch of different pages. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Even the best converting keyword we might want to target that on a bunch of different pages ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>37. The bidding situation in AdWords makes it a lot more difficult to determine keyword performance, and keyword performance is something that&#8217;s critical to us. ~ @randfish ~ <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"The bidding situation in AdWords makes it difficult to determine keyword performance and that's critical ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>38. You&#8217;ve got to be using at the very least something like Google Suggest. I love the tool\u00a0<a href=\"http:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a>. I love\u00a0<a href=\"http:\/\/keywordtool.io\/\" target=\"_blank\"><span class=\"gmw_\">keywordtool.io<\/span><\/a>. I think those are both excellent. ~\u00a0@randfish ~ <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You've got to be using at the very least something like Google Suggest. I love the tool\u00a0&lt;a href=&quot;http:\/\/www.semrush.com\/&quot; target=&quot;_blank&quot;&gt;SEMrush&lt;\/a&gt;. I love\u00a0&lt;a href=&quot;http:\/\/keywordtool.io\/&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;gmw_&quot;&gt;keywordtool.io&lt;\/span&gt;&lt;\/a&gt;. ~\u00a0@randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>39. AdWords tends to be very focused on commercial intent terms, things that they know people are trying to buy or do some sort of commercial activity around. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/google-keyword-relevance-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"AdWords tends to be focused on commercial intent terms, things people are trying to buy or do ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>40. As you build up your domain authority, as you start to produce content directly for your customers that will influence them, it ranks in the engines. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/my-customers-wont-amplify-my-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"as you start to produce content for your customers that will influence them, it ranks in the engines. ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>41. You have to think of these people, these other ones &#8212; press, classic media, blogs, trade publications, events and conferences, social accounts, industry experts, whatever it is. ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/my-customers-wont-amplify-my-content-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You have to think of press, media, blogs, trade publications, events and conferences, social, industry ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>42. we may be getting more value than we think from a link that disappears in the future ~ @randfish ~ <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/link-echoes-ghosts-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"we may be getting more value than we think from a link that disappears in the future ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>43. Rankings have to be part of the test, but they can&#8217;t be the <em>only <\/em>part ~ @randfish <span class=\"gmw_\"><a href=\"http:\/\/moz.com\/blog\/link-echoes-ghosts-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Rankings have to be part of the test, but they can't be the only part ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>44. anything that promotes or inhibits link growth helps or hurts SEO ~ @randfish <a href=\"http:\/\/moz.com\/blog\/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"anything that promotes or inhibits link growth helps or hurts SEO ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>45. Barnacle SEO: Leveraging other sites&#8217; ranking for your own marketing efforts ~ @randfish <a href=\"http:\/\/moz.com\/blog\/barnacle-seo-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Barnacle SEO: Leveraging other sites' ranking for your own marketing efforts ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>46. if formal usability testing is too expensive, and for most small and medium sizes business it really is, try these three apps:\u00a0Silverbackapp.com, FeedbackArmy.com, and UserTesting.com ~ @randfish <a href=\"http:\/\/moz.com\/blog\/ugly-website-holding-back-marketing-efforts-whiteboard-friday\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"if formal usability testing is too expensive: Silverbackapp FeedbackArmy &amp; UserTesting ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>47. #Blogging&#8211;&gt; &#8220;if you want to earn that participation, you need to participate <em>first<\/em>&#8221; ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; if you want to earn that participation, you need to participate first ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>48. #Blogging&#8211;&gt; &#8220;the first few people who are commenting on your blog, go check them out if they&#8217;ve left an email address, or a Twitter profile, or they&#8217;ve connected to their Disqus\u00a0profile&#8230; whatever kind of commenting system you&#8217;ve got, make sure that you are going and figuring them out and at least at the very least, sending them a thank you over email or over Twitter&#8221; ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; the first few people commenting on your blog send them a thank you over email or Twitter ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>49. #Blogging&#8211;&gt; mention, quote, include, and reference influencers ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; mention, quote, include, and reference influencers ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>50. #Blogging&#8211;&gt; experiment with home grown or self-created visuals, and in addition to visuals, data ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; experiment with home grown or self-created visuals, and in addition to visuals, data ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>51. #Blogging&#8211;&gt; the most common ways your blog is likely to earn interactions that lead to links. And, those are translation and repurposing rights ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; the way your blog earns interactions that lead to links are translation &amp; repurposing rights ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>52. #Blogging&#8211;&gt; having disparate opinions and challenging the status quo is a very powerful way to build up a unique voice and a unique audience ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Blogging--&gt; disparate opinions &amp; challenging status quo is powerful to build a unique voice &amp; audience ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>53. the right way to think about social sharing. It is not fire and forget; it&#8217;s being thoughtful about messaging in a timely fashion to different audiences ~ @randfish <a href=\"http:\/\/moz.com\/blog\/10-tactics-to-improve-blog-readership-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"the right way to think about social sharing: messaging in a timely fashion to different audiences ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>54. A lot of these folks fail to consider SEO properly&#8230;they think of content marketing almost like it&#8217;s a viral effort. ~ @randfish <a href=\"http:\/\/moz.com\/blog\/the-greatest-misconception-in-content-marketing-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"A lot of folks fail to consider SEO properly, they think of content marketing like it's a viral effort ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>55. Branded search is very important, because when people perform branded queries &#8230;you want to make sure you show up correctly in the search engines ~ @randfish <a href=\"http:\/\/moz.com\/blog\/getting-branded-searches-right-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"when people perform branded queries you want to make sure you show up correctly in search engines ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>56. SEO Slog: putting a lot of effort into improving your rankings, improving your content&#8230; but you&#8217;re not seeing results. ~ @randfish <a href=\"http:\/\/moz.com\/blog\/surviving-the-seo-slog-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"SEO Slog: putting a lot of effort into improving your rankings, improving content but not seeing results ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>57. make sure SEO isn&#8217;t your only inbound traffic channel, and it&#8217;s not the only inbound marketing effort that you&#8217;re working on ~ @randfish <a href=\"http:\/\/moz.com\/blog\/surviving-the-seo-slog-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span class=\"gmw_\"> <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"make sure SEO isn't your only inbound traffic channel, and it's not the only inbound marketing effort ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>58. sort pages receiving traffic from search engines by mobile device&#8230;These are the pages where Google sends traffic from mobile devices to my site <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-can-mobile-seo-help-my-nonmobile-or-local-business\" target=\"_blank\">moz.com<\/a>\u00a0<\/span><br \/>\n<a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"pages receiving traffic from search engines by mobile devices are where Google sends traffic to my site ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/p>\n<hr \/>\n<p>59. you can do a lot of things to improve the performance of your mobile pages, and that includes obviously speeding up download speeds, but limiting ads, particularly overlays.<span class=\"gmw_\"> ~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-can-mobile-seo-help-my-nonmobile-or-local-business\" target=\"_blank\">moz.com<\/a>\u00a0<\/span><br \/>\n<a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"improve performance of mobile pages: speeding up download speeds, limiting ads, particularly overlays ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/p>\n<hr \/>\n<p>60. with mobile limiting choice is even more valuable than it is on a desktop\/laptop experience&#8221; <span class=\"gmw_\"> ~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-can-mobile-seo-help-my-nonmobile-or-local-business\" target=\"_blank\">moz.com<\/a>\u00a0<\/span><br \/>\n<a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"with mobile limiting choice is even more valuable than it is on a desktop\/laptop experience ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/p>\n<hr \/>\n<p>61. I would urge you not to use density as a metric, not to think about it. You won&#8217;t find it in our keyword tools. You won&#8217;t find it in most good keyword tools. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/keyword-targeting-density-and-cannibalization-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"I urge you not to use density as a metric. You won't find it in our keyword tools ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>62. Go for the better user experience every time. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/keyword-targeting-density-and-cannibalization-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Go for the better user experience every time ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>63. providing unique value is essential <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/keyword-targeting-density-and-cannibalization-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"providing unique value is essential ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>64. if you have an older page, it can be very wise to retire that content in favor of something newer and fresher <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/keyword-targeting-density-and-cannibalization-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"if you have an older page, it can be wise to retire that content in favor of something newer and fresher ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>65. in my opinion, we will continue to see links in Google&#8217;s rankings systems for at least the next five and probably the next ten years <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/are-links-losing-value-in-googles-algorithm-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"IMO we will see links in Google's rankings systems for at least the next 5 and probably the next 10 years ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>66. don&#8217;t ignore the value that you get from activities that might not directly earn you a link &#8212; just because those things don&#8217;t earn you a link <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/are-links-losing-value-in-googles-algorithm-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"don't ignore the value you get from activities that might not directly earn you a link ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>67. Guest blogging, guest posting, in that classic SEO for a link fashion, is not a great idea. But it can still be a great channel to earn brand awareness and attention <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/are-links-losing-value-in-googles-algorithm-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Guest blogging in that classic SEO for a link fashion can be a great channel to earn brand awareness ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>68. improve your rankings: &#8220;make your snippets better and your pages serve that intent&#8221; <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"improve your rankings: make your snippets better and your pages serve that intent ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>69. You make your pages faster, the Internet will reward you. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"You make your pages faster, the Internet will reward you ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>70. leverage your network to help attract those links, shares, traffic, endorsements, etc <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"leverage your network to help attract those links, shares, traffic, endorsements, etc ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>71. Identify the pages on your site that make people happy but that aren&#8217;t earning organic search traffic&#8230;Go improve those. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Identify pages that make people happy but aren't earning organic search traffic: improve those ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>72. classic competitive link building is still just as valuable as it ever has been and not just for SEO, but for the traffic you can earn <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/earn-higher-rankings-without-content-creation-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"classic competitive link building is as valuable as ever not just for SEO but for traffic you can earn ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>73. create lots of unique content to differentiate your site\/page from others using the same material <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/handling-duplicate-content-across-large-numbers-of-urls\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"create lots of unique content to differentiate your site\/page from others using the same material ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>74. #DuplicateContent&#8211;&gt; <span class=\"gmw_\"><span class=\"gmw_\">use <\/span>iframes<span class=\"gmw_\"> to keep it kind of out of the engine&#8217;s index, or at least not associated with this particular URL ~ @randfish <\/span><a href=\"http:\/\/moz.com\/blog\/handling-duplicate-content-across-large-numbers-of-urls\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#DuplicateContent--&gt; use iframes to keep it kind of out of the engine's index ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>75. take content which is largely duplicative and apply aggregation, visualization, or modifications to that duplicate content in order to build something unique and valuable and new that can rank well <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/handling-duplicate-content-across-large-numbers-of-urls\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"take duplicate content and apply modifications to build something unique &amp; valuable that can rank well ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>76. The interesting thing about influencers is they need new, unique content to share all the time <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"The interesting thing about influencers is they need new, unique content to share all the time ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>77. Twitter is really a platform for influencing, growing influence, gaining that thought leadership and authority <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Twitter is a platform for influencing, growing influence, gaining that thought leadership and authority ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>78. Influencers can amplify social reach to your audience. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Influencers can amplify social reach to your audience ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>79. Influencers can provide links, mentions, and other kinds of signals that search engines use to rank sites higher <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Influencers can provide links, mentions, and other signals that search engines use to rank sites higher ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>80. the likelihood of earning an influencer&#8217;s amplification is related to things like the personal connection that you have with them <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"likelihood of earning an influencer's amplification is related to the personal connection that you have ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>81. a lot of influencers who share content and material that makes either themselves or their brand or company, if they work for a brand or company, look good <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"a lot of influencers share content and material that makes either themselves or their brand look good ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>82. Likelihood of earning an influencer&#8217;s amplification = relevance of your work to their audience <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/how-to-earn-the-amplification-of-influencers-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Likelihood of earning an influencer's amplification = relevance of your work to their audience ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>83. All links are not created equal. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/guest-posting-blogging-slippery-slope-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"Likelihood of earning an influencer's amplification = relevance of your work to their audience ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>84. if you&#8217;re trying to reach that new audience that another site or page or blog has captured, great. Guest posting is a wonderful choice. <span class=\"gmw_\">~ @randfish\u00a0 <a href=\"http:\/\/moz.com\/blog\/guest-posting-blogging-slippery-slope-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"if you're trying to reach that new audience another site has captured guest posting is a wonderful choice ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>85. #GuestBlogging&#8211;&gt; For your marquee content, your best stuff, I strongly&#8230; suggest using your own site. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/guest-posting-blogging-slippery-slope-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#GuestBlogging--&gt; For your marquee content, your best stuff, I strongly suggest using your own site ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>86. #Homepage&#8211;&gt; Make all the major sections easy to find\/navitgate to <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; Make all the major sections easy to find\/navitgate to ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>87. #Homepage&#8211;&gt; make it visual to easily explain what the product, company, service does&#8221; <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; make it visual to easily explain what the product, company, service does ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>88. #Homepage&#8211;&gt; &#8220;If you offer lots of products, make sure to convey the value proposition of what you do. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; If you offer lots of products convey the value proposition of what you do ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>89. the thing that I really like having on your homepage is a call to action. <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"the thing that I really like having on your homepage is a call to action ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<\/span><\/span><\/p>\n<hr \/>\n<p>90. People will scroll. Just make sure to make the page&#8217;s experience compelling to draw the eye down <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"People will scroll, make the page's experience compelling to draw the eye down ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>91. #Homepage&#8211;&gt; Give social proof \/ credibility signals <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; Give social proof \/ credibility signals ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>92. #Homepage&#8211;&gt; Answer some commonly asked \/ intuitive \/ empathetic questions <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; Answer some commonly asked \/ intuitive \/ empathetic questions ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>93. #Homepage&#8211;&gt; Focus on the most critical visitors and the needs <span class=\"gmw_\">~ @randfish<a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; Focus on the most critical visitors and the needs ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p>94. #Homepage&#8211;&gt; Focus on a very small subset of keywords, possibly just brand-centric ones&#8221; <span class=\"gmw_\">~ @randfish <a href=\"http:\/\/moz.com\/blog\/what-should-i-put-on-the-homepage-whiteboard-friday\" target=\"_blank\">moz.com<\/a> <\/span><br \/>\n<span class=\"gmw_\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"#Homepage--&gt; Focus on a very small subset of keywords possibly just brand-centric ones ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/span><\/p>\n<hr \/>\n<p><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">95.<strong> &#8220;<\/strong><\/span>SEO is powerful precisely because it&#8217;s hard to predict and hard to measure.&#8221; ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"SEO is powerful precisely because it's hard to predict and hard to measure. ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>96. The SEO I knew and loved 8 years ago still works sometimes, but increasingly, you&#8217;ll get beat &#8230;on the content\/branding\/social elements. ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"The SEO I knew and loved 8 years ago still works sometimes, but increasingly, you'll get beat on the content\/branding\/social elements. ~ @randfish\" data-via=\"MySiteAuditor\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>97. It&#8217;s not the secrecy of the algorithm, it&#8217;s the challenge of execution that makes SEO (and all of marketing hard).\u00a0~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"It's not the secrecy of the algorithm, it's the challenge of execution that makes SEO hard\u00a0~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>98. I like to say that even if we got a copy of Google&#8217;s algorithm and understood every piece of it, we&#8217;d probably do very little differently. ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"if we got a copy of Google's algorithm &amp; understood every piece we'd probably do very little differently ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>99. For the first 5 years of SEOmoz&#8217;s marketing efforts, I doubt I spent [$200] on anything &#8212; just blogged, participated in communities, produced some interesting one-off content &#8230; ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"For the first 5 years of SEOmoz's marketing efforts, I doubt I spent $200 on anything ~ @randfish\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<hr \/>\n<p>100. Imagine seeing that people who were first touched by advertising on Facebook vs. an organic follow\/click on Twitter had 10% less CLTV. ~ @randfish <a href=\"http:\/\/blog.hubspot.com\/marketing\/insights-from-rand-fishkin-inbound-ama\" target=\"_blank\">HubSpot<\/a><br \/>\n<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\" data-text=\"people who were first touched by advertising on Facebook vs. organic follow on Twitter had 10% less CLTV ~ @randfish\" data-count=\"none\">Tweet<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">[att_highlight color=&#8221;red&#8221;]Read Now:<a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-grow-your-seo-company-interview-rand-fishkin\/\">How to Grow Your SEO Company &#8211; A Video Chat w\/ Rand Fishkin<\/a>[\/att_highlight]<\/span><\/p>\n<p><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><br \/>\n<script type=\"mce-no\/type\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/span><\/p>\n<h2>Which was\u00a0your favorite Rand Fishkin quote?<\/h2>\n","protected":false},"excerpt":{"rendered":"I&#8217;ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you&#8217;re an SEO professional and don&#8217;t know Rand, you should: he&#8217;s the author of The Beginner\u2019s Guide to Search Engine Optimization (free on his website) and co-author of\u00a0The Art of SEO. Rand is the founder and former CEO of Moz.com. [&hellip;]","protected":false},"author":77,"featured_media":3203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[3],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/12\/rand-fishkin-quotes.png","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"WRs569z3vm\"><a href=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/\">100 SEO Tips and Tweetable Quotes from Rand Fishkin<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/rand-fishkin-quotes\/embed\/#?secret=WRs569z3vm\" width=\"500\" height=\"350\" title=\"&#8220;100 SEO Tips and Tweetable Quotes from Rand Fishkin&#8221; &#8212; MySiteAuditor\" data-secret=\"WRs569z3vm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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