{"id":2929,"date":"2014-10-17T17:24:17","date_gmt":"2014-10-17T17:24:17","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=2929"},"modified":"2023-06-26T19:04:53","modified_gmt":"2023-06-26T19:04:53","slug":"top-10-most-important-seo-tips-for-url-optimization","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/","title":{"rendered":"Top 10 Most Important SEO Tips for URL Optimization"},"content":{"rendered":"<p><span class=\"gmw_\">For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an<span class=\"gmw_\"> SEO expert, it holds much more information than a web page&#8217;s location. It provides informative signals that help search engines understand the content of a page, it&#8217;s purpose, and it&#8217;s target market. Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important\u00a0signals that major search engines detect from URLs when determining<span class=\"gm_ gm_9885cb0f-d5df-1c3f-aaa3-1890eb2430ba gm-spell\"> the <\/span>page&#8217;s content, who the target market is, and how high to rank the page\u00a0in the search results.<\/span><\/span><\/p>\n<p style=\"text-align: center;\">Read: <a href=\"http:\/\/optimizemysite.com\/blog\/10-top-image-optimization-tips\/\" target=\"_blank\" rel=\"noopener\">10 Top Image Optimization Tips<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2979 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/how-to-optimize-url-for-seo.jpg\" alt=\"URL Optimization\" width=\"560\" height=\"2149\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/how-to-optimize-url-for-seo.jpg 560w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/how-to-optimize-url-for-seo-78x300.jpg 78w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p style=\"text-align: center;\">Read: <a href=\"http:\/\/optimizemysite.com\/blog\/10-top-image-optimization-tips\/\" target=\"_blank\" rel=\"noopener\">10 Top Image Optimization Tips<\/a><\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea style=\"width: 560px; height: 120px;\">&lt;p&gt;&lt;strong&gt;Please include attribution to MySiteAuditor.com with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/&#8217;&gt;&lt;img src=&#8217;https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/how-to-optimize-url-for-seo.jpg&#8217; alt=&#8217;URL SEO Optimization Tips&#8217; width=&#8217;560px&#8217; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<h2>10. URLs\u00a0Must be 100% Readable<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 10 --- URLs Must be 100% Readable ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>If you can&#8217;t read every word in your URL, neither can search engines. That&#8217;s a huge problem because search engines know that people read URLs before clicking them, to help them understand the content of a page. <strong>Search engines can&#8217;t unscramble crazy, dynamically generated URLs<\/strong><span class=\"gmw_\">, nor do they even try. Instead they just read the words in URLs, just like they read the content on your page.\u00a0This helps them better understand your content, so they can connect you with your target market.<\/span><\/p>\n<p>Example: If you want to buy a brown leather couch, which URL would you click on?<\/p>\n<p><strong><strong>Correct URL:<\/strong>\u00a0<\/strong>http:\/\/yourdomain.com\/brown-leather-couches<strong><br \/>\nIncorrect URL:<\/strong> http:\/\/yourdomain.com\/index.php?=6512524=t55=?p=127<\/p>\n<h2>9. Use Hyphens, Not Underscores<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 9 --- Use Hyphens, Not Underscores ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>If you&#8217;d like to separate words in your URL use dashes or hyphens, instead of underscores.\u00a0<strong>Google has been very clear\u00a0about this. Their algorithm was written to read hyphens, not underscores.<\/strong> If you want to get ranked high in the biggest search engines in the world, you have to play by their rules.<\/p>\n<p><strong>Correct URL:<\/strong>\u00a0http:\/\/yourdomain.com\/brown-leather-couches<br \/>\n<strong>Incorrect URL:<\/strong>\u00a0http:\/\/yourdomain.com\/brown_leather_couches<\/p>\n<h2>8. Top\u00a0Content in Top Folders<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 8 --- Put Top\u00a0Content in Top Folders ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>Search engines often consider web pages in your root folder as top level content and perhaps better content. So, be very careful and strategic on how you structure your URLs. <strong>URL structure can signal\u00a0the importance of a page on your site.<\/strong><\/p>\n<p><strong>More Authority:\u00a0<\/strong>http:\/\/yourdomain.com\/target-keyword<br \/>\n<strong>Less Authority:\u00a0<\/strong>http:\/\/yourdomain.com\/category\/subcategory\/target-keyword<\/p>\n<h2>7.\u00a0No <span style=\"text-decoration: underline;\">C<\/span>apital Letters<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 7 --- Never Use Capital Letters! ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>You better have a great excuse to use capital letters in a URL. Capital letters just confuse everybody, including people and search engines. <strong>Adding capital letters, in a way, encrypts your URL by making it exponentially hard to remember. <\/strong>Yourdomain.com\/target-keyword is a different URL than yourdomain.com\/Target-Keyword.<\/p>\n<h2>6.\u00a0Block\u00a0Bad URLs with Robots.txt<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 6 --- Block\u00a0Bad URLs with Robots.txt ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script><strong>Avoid being penalized for duplicate content by blocking search engines from indexing multiple URLs to the same content<\/strong>\u00a0and other problematic URLs. \u00a0For example, having a search feature on your site generates dynamic and duplicate URLs to the same content, depending on the user&#8217;s filtered search. Block extra dynamic URLs pointing to the canonical URL.<\/p>\n<h2>5. Add Mobile URLs to a Sitemap<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. No. 5 --- Add Mobile URLs to a Sitemap ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>Tell major search engines like Google which web pages on your site are mobile friendly in a sitemap. <strong>Mobile friendly pages tend to rank higher in mobile search results.<\/strong><\/p>\n<p>Some people say you don&#8217;t need to indicate mobile friendly pages if your site is responsive. But to be safe, many still do include responsive mobile URLs in a sitemap.<\/p>\n<p>Here is Google&#8217;s recommendation on <a href=\"https:\/\/support.google.com\/webmasters\/answer\/34648?hl=en\" target=\"_blank\" rel=\"noopener\">how to include mobile URLs in sitemaps<\/a><\/p>\n<h2>4. Use Canonical URLs<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 4 --- Use Canonical URLs ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script><strong>Dynamic pages can sometimes accidentally create duplicate content<\/strong>, and <strong>you don&#8217;t want to get penalized<\/strong> for\u00a0something you didn&#8217;t intentionally do, hence using canonical URLs.<\/p>\n<p>Here are a few important ways to use canonical URLs:<\/p>\n<p><strong>Dynamic Content<\/strong><br \/>\n<span class=\"gmw_\"> <span class=\"gm_ gm_0cea5f28-9418-0bc4-4525-693ae146258e gm-spell\">If you want \u00a0http:\/\/yourdomain.com\/brown-leather-couches\u00a0to be a\u00a0the preferred URL, even though other URLs access this same content, then <\/span><\/span><strong><span class=\"gm_ gm_0cea5f28-9418-0bc4-4525-693ae146258e gm-spell\">add a\u00a0rel=&#8221;canonical&#8221; link element in the head of each of those pages with the same content<\/span><\/strong><span class=\"gm_ gm_0cea5f28-9418-0bc4-4525-693ae146258e gm-spell\">.<\/span> This will tell search engines to <span style=\"text-decoration: underline;\">only<\/span> index\u00a0http:\/\/yourdomain.com\/brown-leather-couches.<\/p>\n<p>Example of the\u00a0rel=&#8221;canonical&#8221; link element:<br \/>\n<em>&lt;link rel=&#8221;canonical&#8221; href=&#8221;http:\/\/yourdomain.com\/brown-leather-couches&#8221; \/&gt;<\/em><\/p>\n<p><strong>Preferred Domain Redirect<\/strong><br \/>\nAvoid the possibility of Google and other search engines thinking you have duplicate content. <strong>Yourdomain.com and www.yourdomain.com are looked at as two different websites<\/strong> in the eyes of search engines. To fix this, set your preferred domain redirect as either\u00a0yourdomain.com or\u00a0www.yourdomain.com. This will redirect your non-preferred domain to your preferred domain.<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-set-your-preferred-domain-and-double-the-power-of-your-backlinks\/\" target=\"_blank\" rel=\"noopener\">How to Set Your Preferred Domain and Double the Power of Your Backlinks<\/a><\/p>\n<p><strong>Canonicalize Your IP<\/strong><br \/>\nThis is another way to avoid being penalized for duplicate content. Simply <strong>redirect your IP address to your preferred domain<\/strong>. Otherwise, search engines may think your IP address and your website are\u00a0two different websites with the same exact content.<\/p>\n<p><strong>Indicate How to Handle Dynamic Parameters<\/strong><br \/>\n<strong>Tell Google and other search engines when to ignore any parameters added to your URL<\/strong>, such as a session ID or pagination. By doing this you are telling Google that\u00a0<span style=\"text-decoration: underline;\">http:\/\/yourdomain.com\/keyword?sessionid=54<\/span> has the same content as\u00a0<span style=\"text-decoration: underline;\">http:\/\/yourdomain.com\/keyword.<\/span><\/p>\n<p>Try using the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/crawl-url-parameters\" target=\"_blank\" rel=\"noopener\">URL Parameters tool<\/a> in Google Webmaster Tools.<\/p>\n<h2>3.\u00a0Upload\u00a0a Favicon<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 3 --- Upload\u00a0a Favicone ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>The tiny little icon next to your URL in a browser is a favicon. Adding one has many benefits. Search engines like Bing and Google have toyed with including favicons in the search results. Favicons also <strong>stand out more in browser bookmarks, helping with brand recognition and trust.<\/strong><\/p>\n<p>There may not be any direct SEO causation from\u00a0the effects of having a favicon on your site, but there is a definite\u00a0correlation. In all, it&#8217;s better to have one.<\/p>\n<h2>2. 301 Redirect Broken URLs<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 2 --- 301 Redirect Broken URLs ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script>If you must change a URL for any reason, just remember you are removing a page that Google has potentially indexed and other sites have linked to. <strong>You don&#8217;t want search engines to remove a high ranking web page from the search results because they can&#8217;t find your content on your old URL.<\/strong> Simply notify search engines by adding a 301 redirect from your old URL\u00a0to your new URL.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/93633?hl=en\" target=\"_blank\" rel=\"noopener\">Google&#8217;s advice on 301 redirects<\/a><\/p>\n<h2>1. Include the Exact Target Keyword<\/h2>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-url=\"http:\/\/goo.gl\/KAXwyP\" data-text=\"URL #SEOTIP No. 1 --- Include Your Exact Target Keyword ---\" data-count=\"none\" data-hashtags=\"infographic\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); \/\/ ]]><\/script><strong>When possible include your exact target keyword or phrase in your URL.<\/strong> This is usually difficult to do on your home page, but it should be easy\u00a0on your service pages or blog articles.<\/p>\n<p>How to target the\u00a0exact keyword &#8220;brown leather couch&#8221;:<\/p>\n<p><strong>Great\u00a0URL:<\/strong>\u00a0http:\/\/yourdomain.com\/furniture\/brown-leather-couch<br \/>\n<strong>OK\u00a0URL:<\/strong>\u00a0http:\/\/yourdomain.com\/couches\/brown-leather<br \/>\n<strong>Bad\u00a0URL:<\/strong>\u00a0http:\/\/yourdomain.com\/color-234-couches<\/p>\n<p style=\"text-align: center;\">[att_highlight color=&#8221;red&#8221;]<a href=\"https:\/\/mysiteauditor.com\/blog\/how-to-convert-30-of-your-visitors-into-seo-leads-landing-page-science\/\">How to Convert 30% of Visitors into SEO Leads: Landing Page Science<\/a>[\/att_highlight]<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2172 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/01\/seo-audit.jpg\" alt=\"Site Audit\" width=\"560\" height=\"269\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/01\/seo-audit.jpg 560w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/01\/seo-audit-300x144.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page&#8217;s location. It provides informative signals that help search engines understand the content of a page, it&#8217;s purpose, and it&#8217;s target [&hellip;]","protected":false},"author":77,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[34,3],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/URL-Optimization-SEO.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"I4zqvqB3et\"><a href=\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\">Top 10 Most Important SEO Tips for URL Optimization<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/embed\/#?secret=I4zqvqB3et\" width=\"500\" height=\"350\" title=\"&#8220;Top 10 Most Important SEO Tips for URL Optimization&#8221; &#8212; MySiteAuditor\" data-secret=\"I4zqvqB3et\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Important SEO Tips for URL Optimization | MySiteAuditor<\/title>\n<meta name=\"description\" content=\"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important SEO Tips for URL Optimization | MySiteAuditor\" \/>\n<meta property=\"og:description\" content=\"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"MySiteAuditor\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-17T17:24:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T19:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/URL-Optimization-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andre Harris\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andre Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\",\"url\":\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\",\"name\":\"Important SEO Tips for URL Optimization | MySiteAuditor\",\"isPartOf\":{\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#website\"},\"datePublished\":\"2014-10-17T17:24:17+00:00\",\"dateModified\":\"2023-06-26T19:04:53+00:00\",\"author\":{\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2\"},\"description\":\"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#website\",\"url\":\"https:\/\/mysiteauditor.com\/blog\/\",\"name\":\"MySiteAuditor\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysiteauditor.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2\",\"name\":\"Andre Harris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g\",\"caption\":\"Andre Harris\"},\"url\":\"https:\/\/mysiteauditor.com\/blog\/author\/andreharris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Important SEO Tips for URL Optimization | MySiteAuditor","description":"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Important SEO Tips for URL Optimization | MySiteAuditor","og_description":"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.","og_url":"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/","og_site_name":"MySiteAuditor","article_published_time":"2014-10-17T17:24:17+00:00","article_modified_time":"2023-06-26T19:04:53+00:00","og_image":[{"width":560,"height":319,"url":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/10\/URL-Optimization-SEO.jpg","type":"image\/jpeg"}],"author":"Andre Harris","twitter_misc":{"Written by":"Andre Harris","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/","url":"https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/","name":"Important SEO Tips for URL Optimization | MySiteAuditor","isPartOf":{"@id":"https:\/\/mysiteauditor.com\/blog\/#website"},"datePublished":"2014-10-17T17:24:17+00:00","dateModified":"2023-06-26T19:04:53+00:00","author":{"@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2"},"description":"Learn URL Optimization for SEO, search engines, and your targeted keyword or phrase, using these top 10 professional and expert SEO tactics.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysiteauditor.com\/blog\/top-10-most-important-seo-tips-for-url-optimization\/"]}]},{"@type":"WebSite","@id":"https:\/\/mysiteauditor.com\/blog\/#website","url":"https:\/\/mysiteauditor.com\/blog\/","name":"MySiteAuditor","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysiteauditor.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2","name":"Andre Harris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g","caption":"Andre Harris"},"url":"https:\/\/mysiteauditor.com\/blog\/author\/andreharris\/"}]}},"_links":{"self":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2929"}],"collection":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":1,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2929\/revisions"}],"predecessor-version":[{"id":6297,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2929\/revisions\/6297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/media\/2967"}],"wp:attachment":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/media?parent=2929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/categories?post=2929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/tags?post=2929"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/series?post=2929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}