{"id":2581,"date":"2014-07-15T03:42:27","date_gmt":"2014-07-15T03:42:27","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=2581"},"modified":"2014-07-15T03:42:27","modified_gmt":"2014-07-15T03:42:27","slug":"the-graph-every-seo-must-show-their-clients","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/the-graph-every-seo-must-show-their-clients\/","title":{"rendered":"The Graph Every SEO MUST Show Their Clients"},"content":{"rendered":"<p>Every SEO professional dreads this\u00a0seemingly unpreventable conversation.\u00a0It&#8217;s about 3-4 months into your client&#8217;s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It&#8217;s your client and they want to &#8220;talk&#8221;. They are worried,\u00a0and overly anxious about the campaign&#8217;s progress. They&#8217;ve already forgotten everything you&#8217;ve told them about time and progress. They want results, and they want them today!<\/p>\n<p><strong>The Solution:<\/strong><\/p>\n<p>This graph should serve as a reminder to your clients that SEO doesn&#8217;t happen overnight, in a week, or in a couple months. It takes time. Your client must commit and have faith; otherwise, the campaign is doomed. So,\u00a0from now on <strong>add the below graph to your contracts, or at least have it available sales meetings,<\/strong> because managing your clients expectations is Agency 101.<\/p>\n<h2>The Slope of SEO<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2588\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/07\/The-Slope-of-SEO.jpg\" alt=\"The Slope of SEO\" width=\"560\" height=\"367\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/07\/The-Slope-of-SEO.jpg 560w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/07\/The-Slope-of-SEO-300x196.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Notice the above line graphs show what your clients may interpret to be unrealistic SEO results and realistic SEO results over time. <strong>The next time that dreadful conversation arises, you can simply remind and show your client this graph<\/strong>, unless of course &#8230;.they never even bring it up (wink).<\/p>\n<h2>Conclusion<\/h2>\n<p>Obviously there are many things you can do to better manage you client&#8217;s expectations. But visuals always seem to sink in and work the best. So use this &#8220;Slope of SEO&#8221; graph as often as you can so you can not only sign new clients, but resign them as well.<\/p>\n","protected":false},"excerpt":{"rendered":"Every SEO professional dreads this\u00a0seemingly unpreventable conversation.\u00a0It&#8217;s about 3-4 months into your client&#8217;s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It&#8217;s your client and they want to &#8220;talk&#8221;. They are worried,\u00a0and overly anxious about the campaign&#8217;s progress. They&#8217;ve already forgotten everything you&#8217;ve told them about time and [&hellip;]","protected":false},"author":77,"featured_media":2585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[3],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/07\/slope-of-seo.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"wSeZbmyjVs\"><a href=\"https:\/\/mysiteauditor.com\/blog\/the-graph-every-seo-must-show-their-clients\/\">The Graph Every SEO MUST Show Their Clients<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/the-graph-every-seo-must-show-their-clients\/embed\/#?secret=wSeZbmyjVs\" width=\"500\" height=\"350\" title=\"&#8220;The Graph Every SEO MUST Show Their Clients&#8221; &#8212; MySiteAuditor\" data-secret=\"wSeZbmyjVs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Graph Every SEO MUST Show Their Clients<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysiteauditor.com\/blog\/the-graph-every-seo-must-show-their-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Graph Every SEO MUST Show Their Clients\" \/>\n<meta property=\"og:description\" content=\"Every SEO professional dreads this\u00a0seemingly unpreventable conversation.\u00a0It&#8217;s about 3-4 months into your client&#8217;s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It&#8217;s your client and they want to &#8220;talk&#8221;. They are worried,\u00a0and overly anxious about the campaign&#8217;s progress. 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