{"id":2377,"date":"2014-05-16T14:08:53","date_gmt":"2014-05-16T14:08:53","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/?p=2377"},"modified":"2023-08-23T20:03:03","modified_gmt":"2023-08-23T20:03:03","slug":"7-super-secrets-selling-seo","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/","title":{"rendered":"7 Super Secrets of Selling SEO"},"content":{"rendered":"<p>This is my 11th year selling SEO, and my skills\u00a0have evolved and gotten so much better each year. But, I&#8217;m only\u00a0as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO. These are the things I do every\u00a0 day to make sure my prospects choose my team, and not my competitors.<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2401\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo1.jpg\" alt=\"How to Sell SEO\" width=\"560\" height=\"1570\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo1.jpg 560w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo1-107x300.jpg 107w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo1-365x1024.jpg 365w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/h2>\n<h3 style=\"text-align: center;\">Share this image on your website or blog<\/h3>\n<p><textarea style=\"width: 560px; height: 100px;\">&lt;p&gt;&lt;strong&gt;Please include attribution to http:\/\/MySiteAuditor.com with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/&#8217;&gt;&lt;img src=&#8217;https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo1.jpg&#8217; alt=&#8217;How to Sell SEO&#8217; width=&#8217;560px&#8217; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<h2>#1 Response time is critical.<\/h2>\n<p>When a prospective client reaches out to you, your response time is critical for two reasons. One, <strong>you have to keep the momentum high because people who are at work have a million other things to do<\/strong>. But, right now their focus is on finding a new SEO team. So respond quickly to every email and message or\u00a0the\u00a0client&#8217;s momentum could be lost in as quick as an hour or two.<\/p>\n<p>The second reason response time is critical is because<strong> you get to build a relationship with the prospective client first<\/strong>. Chances are, this prospect is reaching out to 3-5 other companies for SEO proposals. Most of them won&#8217;t get back to the prospect right away. This is where you can take advantage, and build a relationship first.<\/p>\n<h2>#2\u00a0Face-to-face meetings close deals.<\/h2>\n<p>After ten years of closing SEO deals, one thing is obvious: face-to-face <a href=\"https:\/\/mysiteauditor.com\/blog\/seo-sales-pitch-presentation\/\">sales meetings<\/a> have a much higher closing rate than sales meetings over the phone. <strong>People buy from people<\/strong>, and <strong>by getting the chance to meet you face-to-face, you&#8217;ve established a much more personal relationship with the client<\/strong><span class=\"gmw_\">.\u00a0You can shake hands, get a better vibe for each other, and\u00a0<span class=\"gm_ gm_01911e22-129c-d29c-23e4-68991271a87b gm-spell\">buildway<\/span> more trust than you would over the phone.<\/span><\/p>\n<h2>#3\u00a0Proposals should be <span style=\"text-decoration: underline;\">short<\/span> and <span style=\"text-decoration: underline;\">simple.<\/span><\/h2>\n<p>My proposals use to be 20+ pages long. Not any more! <strong>Who the hell wants to read 20 pages of fluffy bullshit about how great you are<\/strong>. They&#8217;ll know how great you are when they meet you face-to-face. <strong>My proposals are 5 pages<\/strong> or less\u00a0and very\u00a0easy to understand.<\/p>\n<p>Download my Killer <a href=\"https:\/\/mysiteauditor.com\/resources\/free-seo-contract-template\" target=\"_blank\" rel=\"noopener\">SEO Contract template<\/a><\/p>\n<p><a href=\"https:\/\/mysiteauditor.com\/resources\/free-seo-contract-template\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2140 size-full\" src=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/03\/seo-contract-pdf.jpg\" alt=\"SEO Contract PDF\" width=\"695\" height=\"250\" srcset=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/03\/seo-contract-pdf.jpg 695w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/03\/seo-contract-pdf-300x107.jpg 300w, https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/03\/seo-contract-pdf-624x224.jpg 624w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<h2>#4 Give them a <a href=\"https:\/\/mysiteauditor.com\/\">free\u00a0audit<\/a> of their website.<\/h2>\n<p><strong>Don&#8217;t ever worry about giving too much information away<\/strong>. Your prospect is\u00a0too busy being\u00a0a lawyer, real estate agent, or whatever. Even if they tried, <strong>99% of people who are not in our industry couldn&#8217;t follow a professional SEO audit to improve the optimization of their site on their own<\/strong>. That would be like you or I trying our own court case.<\/p>\n<p><strong>So, give away the farm<\/strong>. Impress the hell out of your prospects by auditing their\u00a0website and their competitor&#8217;s websites.<\/p>\n<p>Try our <a href=\"https:\/\/mysiteauditor.com\/website-analysis\" target=\"_blank\" rel=\"noopener\">website analysis tool<\/a><\/p>\n<h2>#5 The better you dress, the more you can charge.<\/h2>\n<p>Don&#8217;t think &#8220;better&#8221; means a suit and tie. It just means better. So, don&#8217;t wear a raggedy t-shirt and F*** You flip flops (unless your Mark Zuckerberg). <strong>Dress like a cool nerd.<\/strong> That&#8217;s what clients are expecting and that&#8217;s what they want to see.<\/p>\n<h2>#6\u00a0Introduce your team. Sell your rock stars!<\/h2>\n<p>People buy from people. <strong>People buy personalities, vibes, and gut feelings. So introduce your team. Let them shake hands.<\/strong> Most importantly <strong>sell rock stars!<\/strong>\u00a0Tell your prospect\u00a0how great Joe is, and how easy he is to work with. Introduce them to Laura, and tell them how easy she is to get a hold of.<\/p>\n<h2>#7 Don&#8217;t tell\u00a0them,\u00a0<span style=\"text-decoration: underline;\">show<\/span> them your work.<\/h2>\n<p>Telling your prospects about the great work you&#8217;ve done is about as effective as telling a buyer\u00a0how great the car is you want to sell. You need to show it. If you&#8217;re in a face-to-face sales meeting show them your work.\u00a0If they&#8217;re on the phone, <strong>make them do Google searches so they can see your high ranking clients<\/strong>. <strong>Email them links to awesome infographics your team created.<\/strong> Show them all the shares your client&#8217;s blog gets.<\/p>\n<h3>Conclusion<\/h3>\n<p>I guarantee if you follow each of these steps every single time you will close more SEO deals. It&#8217;s impossible not to. In fact, here&#8217;s a free PDF checklist\u00a0of the\u00a0<a href=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/7-Super-Secrets-Selling-SEO.pdf\">7 Super Secrets of Selling SEO<\/a>.<\/p>\n<p>Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"This is my 11th year selling SEO, and my skills\u00a0have evolved and gotten so much better each year. But, I&#8217;m only\u00a0as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO. These are the things I do every\u00a0 day to make [&hellip;]","protected":false},"author":77,"featured_media":2383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[3],"tags":[],"series":[],"episode_featured_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo.jpg","episode_player_image":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2015\/04\/itunes-cover.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/mysiteauditor.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZZUvUPZWUf\"><a href=\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\">7 Super Secrets of Selling SEO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/embed\/#?secret=ZZUvUPZWUf\" width=\"500\" height=\"350\" title=\"&#8220;7 Super Secrets of Selling SEO&#8221; &#8212; MySiteAuditor\" data-secret=\"ZZUvUPZWUf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor<\/title>\n<meta name=\"description\" content=\"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor\" \/>\n<meta property=\"og:description\" content=\"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"MySiteAuditor\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-16T14:08:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-23T20:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andre Harris\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andre Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\",\"url\":\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\",\"name\":\"7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor\",\"isPartOf\":{\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#website\"},\"datePublished\":\"2014-05-16T14:08:53+00:00\",\"dateModified\":\"2023-08-23T20:03:03+00:00\",\"author\":{\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2\"},\"description\":\"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#website\",\"url\":\"https:\/\/mysiteauditor.com\/blog\/\",\"name\":\"MySiteAuditor\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysiteauditor.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2\",\"name\":\"Andre Harris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g\",\"caption\":\"Andre Harris\"},\"url\":\"https:\/\/mysiteauditor.com\/blog\/author\/andreharris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor","description":"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/","og_locale":"en_US","og_type":"article","og_title":"7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor","og_description":"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!","og_url":"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/","og_site_name":"MySiteAuditor","article_published_time":"2014-05-16T14:08:53+00:00","article_modified_time":"2023-08-23T20:03:03+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/mysiteauditor.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-sell-seo.jpg","type":"image\/jpeg"}],"author":"Andre Harris","twitter_misc":{"Written by":"Andre Harris","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/","url":"https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/","name":"7 Super Secrets of Selling SEO - INFOGRAPHIC | MySiteAuditor","isPartOf":{"@id":"https:\/\/mysiteauditor.com\/blog\/#website"},"datePublished":"2014-05-16T14:08:53+00:00","dateModified":"2023-08-23T20:03:03+00:00","author":{"@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2"},"description":"Unlock the secrets to master in selling SEO! Dive into our exclusive tips to dominate the market. Read now and elevate your strategy!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysiteauditor.com\/blog\/7-super-secrets-selling-seo\/"]}]},{"@type":"WebSite","@id":"https:\/\/mysiteauditor.com\/blog\/#website","url":"https:\/\/mysiteauditor.com\/blog\/","name":"MySiteAuditor","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysiteauditor.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/244cd54228bf104ae2195f388e3c8df2","name":"Andre Harris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysiteauditor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71787342134c7bf9d5a4534dedd97867?s=96&d=monsterid&r=g","caption":"Andre Harris"},"url":"https:\/\/mysiteauditor.com\/blog\/author\/andreharris\/"}]}},"_links":{"self":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2377"}],"collection":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/comments?post=2377"}],"version-history":[{"count":3,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2377\/revisions"}],"predecessor-version":[{"id":6404,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/posts\/2377\/revisions\/6404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/media?parent=2377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/categories?post=2377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/tags?post=2377"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/mysiteauditor.com\/blog\/wp-json\/wp\/v2\/series?post=2377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}