{"id":1933,"date":"2014-02-20T20:23:39","date_gmt":"2014-02-20T20:23:39","guid":{"rendered":"https:\/\/mysiteauditor.com\/blog\/\/?p=1933"},"modified":"2014-02-22T19:48:19","modified_gmt":"2014-02-22T19:48:19","slug":"the-most-important-website-trend-in-2014-is","status":"publish","type":"post","link":"https:\/\/mysiteauditor.com\/blog\/the-most-important-website-trend-in-2014-is\/","title":{"rendered":"The Most Important Website Trend in 2014 is…"},"content":{"rendered":"

The most important website trend in 2014 is transparency<\/span>. If you have a website today transparency can really make or break your success. Transparency affects traffic, conversions, and sales. I’ve run The Ocean Agency for the last 10 years, and the one thing I find myself encouraging our clients to do more and more often is be more transparent<\/strong>. But it’s not easy; our clients need our help. So, in addition to listing the reasons why it’s so important be transparent on your website, I’ve also listed a number of ways to be more transparent.<\/p>\n

Why is being transparent on your website so important?<\/h2>\n

The simple answer is trust.<\/strong> There is so much spam online, and so many people running scams that people often have to rely on their gut or natural instincts when making a safe purchase decision online. So help yourself by helping your visitors feel safe.<\/p>\n

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  1. Transparency makes your visitors feel safe<\/span><\/li>\n
  2. People buy from people<\/li>\n
  3. There is so much spam online<\/li>\n
  4. Improves rankings (higher engagement, lowers bounce rates, improves length of time on site)<\/li>\n
  5. Increases conversions<\/span><\/li>\n
  6. Increase sales<\/li>\n<\/ol>\n

    How to be more transparent<\/h2>\n