Syndicating your client’s content requires a bit more effort beyond promoting via social media and other marketing channels, but it has the potential to drastically increase your client’s visibility and drive greater brand awareness.
Syndicating your client’s content requires a bit more effort beyond promoting via social media and other marketing channels, but it has the potential to drastically increase your client’s visibility and drive greater brand awareness.
Every other week, MySiteAuditor brings together experts from SEO, web design, and digital marketing agencies across the U.S. and around the world for a Twitter chat centered on agency life, clients, lead generation, SEO, web design, social media, and all things digital. This week, our #SEOprochat focused on managing freelance copywriters, and we had a great session of sharing experiences, tips, and ideas.
Many digital agencies struggle to fulfill their growing need for high-quality copywriters, but don’t have the resources to hire full-time, in-house writers. Finding great freelance talent can be tricky, but here’s how to find and hire the best.
Your agency’s website is often the first interaction you’ll have with a potential customer, and first impressions are everything. It’s especially difficult to stand apart from the competition for creative agencies that sell similar services, so you should leverage your website and online presence as much as possible by focusing on what counts – a strong and creative brand persona, good design, and great user experience.
This week’s #SEOprochat Twitter chat, hosted by @MySiteAuditor, focused on SEO account management – and we had a great conversation! Here’s a recap of the chat, along with 10 tips for being a successful account manager. We hope you take some knowledge away from the chat – and join us next time!
Today, consumers spend an average of 79 days conducting online research before buying.
What’s the best way to close your next deal with a promising potential client? It’s simple: know the most common questions you’ll be asked, and have excellent answers, examples, and materials prepared in advance.
We’ve all been there. We sitting across the table from a prospective client, talking for an hour or so about SEO strategy, past clients, past experiences, and future expected results. Then the question is asked. The question you’ve been waiting for. The clients ask about pricing. Of course, you go easy on them. After all it’s a very delicate subject. You know other SEO companies have given them a monthly price, and some have definitely lowballed them. You don’t want to scare them away with your higher prices, and you also don’t want to underbid yourself, and look like an amateur. So, you do what most SEO professionals do. You make the biggest SEO pricing blunder; you give them a price! Never offer or give SEO pricing, without getting a budget first.
For many marketers, search engine optimization is a key strategy to helping clients meet their online goals, but it can be a huge challenge to present SEO data and recommendations to clients in a way that is understandable and actionable.
When content is done right, it is an extremely powerful tool for driving traffic to your website, building your brand awareness and authority, and converting leads into sales.