Our goal at MySiteAuditor is to help SEO companies, web design firms, and digital marketing agencies generate more sales leads than ever before using our embedded, white-labelled audit tool. And we’re really good at it: to date, our tool has generated almost 250,000 sales leads for our customers.
Last week I jumped on Skype to have a video chat with the Wizard of Moz, Rand Fishkin. But we didn’t talk typical SEO strategies, tactics, and techniques. We talked business. More specifically, we discussed how to grow your SEO business. If you’re an SEO service provider or a digital marketing agency that offers SEO services, you may want to watch this 30 minute video. From SEO consultant to CEO and founder of the most popular SEO software on the planet, Rand has a unique and interesting perspective on how SEO companies can provide better SEO services to their customers and grow their business.
Do you want to know how to scale your SEO Agency to handle tons of clients? In the last few years, we’ve been able to scale our services to 20,000 registered users – but it wasn’t all easy. In today’s article, I want to show you the top strategies we’ve used to bring in the money AND keep the ship rocking so that you can grow your own SEO business successfully.
If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team.
I want you to think about everything you know about search engine optimization (SEO). Every little tip and trick you’ve been taught, all that niche vocabulary you picked up, every “best practice” you’ve memorized and absorbed. Now realize that, in the time you took to read that last sentence, SEO’s goal posts have moved and your information is suddenly out of date. And – there they go again.
Let’s say you’re in the market to buy a brand new car. So, on Saturday morning you decide to head down to local dealership to start test driving a few new models. As you walk onto the dealership’s lot you’re instantly greeted by an overly zealous salesman who shows you the newest and hottest vehicle on the lot. It’s brand new and it has zero miles, so you decide to give that bad boy a test drive. So, you jump in the front seat, but then you freeze for a moment with a perplexed look on your face because you can’t find the steering wheel. You start to look around the cabin of the car, and to your amazement, the steering wheel is in the back seat. WTF? The salesman explains that this is a new and cool way of driving, and that it’s kind of like piloting a biplane from the backseat. Again, you’re like, “WTF man? Get me out of here and show me a normal car.”
One of my biggest pet peeves, when I was CEO of The Ocean Agency, was not bringing an agenda to web design kickoff meetings. Agendas are really just simple checklists that are ridiculously easy to create and imperative to have in order to run an efficient meeting. Once you create an agenda, they’re very easy to maintain. You may need to occasionally tweak the agenda every once in a while, but nothing much more than that.
At some point in time, everyone is new to digital marketing, even digital marketers. Plus every industry is different. Getting traffic to a client’s website can be very different than getting traffic to your agency’s website. In this post, I’m going to show you how to get a boatload of traffic to your agency’s website; and if your agency uses MySiteAuditor, more traffic means more leads from your free SEO audit tool.
If you’re not asking the right questions at the start of every new client relationship, you’re setting the partnership up for failure before it even begins. Luckily, we’ve made it easy for you! With this six page questionnaire, you’ll be able to easily cover all the necessary ground with your new web design client. Download the questionnaire here.
Growth hacking is a hot term being used a lot among digital marketing agencies and start ups, but what, exactly, does it mean? Here’s a quick infographic guide to understanding growth hacking, and 14 tactics your agency can implement to drive quick and sustainable growth.