I’d like to share with you who I think the most influential SEO people are in 2014. These are the people I follow and look to for the best advice in the SEO world. The commonality these people share is their expertise in the field, innovative ideas, and most importantly, their willingness to share their vast knowledge of SEO information.
Web pages and websites are not the same thing. They are very different. Some of you maybe thinking, “ya, we know”. But many of you aren’t. I constantly hear “web pages” and “websites” used interchangeably in this industry and it drives me so crazy that I decided to write an article about it. Not only is it wrong, but thinking this will severely hurt your SEO strategies.
This is my 11th year selling SEO, and my skills have evolved and gotten so much better each year. But, I’m only as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO. These are the things I do every day to make sure my prospects choose my team, and not my competitors.
You may want to investigate the history of a used domain before spending big bucks on it. Getting that “perfect” domain can cost thousands of dollars, so why wouldn’t you do some investigating before you make that kind of investment. You’d look under the hood before you bought a used car, right? Then do the same thing for a used domain, especially if it’s going to cost you a pretty penny. Otherwise you could be pouring thousands of dollars down the drain.
Humans have an innate desire to want to group objects we see in the world together. This makes the information far easier to process and understand. Therefore, when website content is visually grouped for us, it becomes much easier to process and understand. The Law of Proximity (one of Gestalt Laws of Grouping) states that humans perceive objects that are closer together as related objects. The reasoning is that the human brain would rather process fewer sets of objects rather than a much larger number of individual objects. Therefore, abiding by the Law of Proximity on your website will allow your visitors to more easily process and understand your information. This will most certainly leads to a better user experience, more conversions, and more sales.
This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients.
This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. So, use this case study to think about how you can apply Hick’s Law to your website or digital marketing strategy.
I’ve sold millions of dollars in SEO services over the last 10 years using this SEO contract. Of course it’s been revised a dozen times and tweaked from year-to-year, but as of today it’s the best SEO contract I have ever used. But I’m not the only one who thinks so, I get compliments from our clients about it daily. They love how simple and easy it is to understand, and from my experience, the easier it is for our clients to understand, the more comfortable they will be signing it. That’s why I’ve tweaked it to a simple perfection.
Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”.
I’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000’s of email subscribers. But, this post isn’t about how to write better blog posts. Let’s assume you already do that. This post is about how to turn your visitors into subscribers. In other words I want to help you increase the conversion rate of your email subscription form.