I have a confession to make. As an SEO team lead, who’s been practicing for 3 years, it’s difficult to admit that I’ve been misinterpreting a metric. Although I don’t believe that any of the strategies I’ve recommended have been off-base or ill advised, I wish I would’ve had the insight I have now. That metric that I’ve misunderstood is bounce rate.
Not all SEO terminology is easy to decipher. Even a veteran in the industry can be confused by the language. So, let’s figure out what rich snippets and schemas are all about and how you can best utilize them.
I was inspired to write this article after a recent redesign and domain change for a client. For most site owners, a domain change can be a scary endeavor if the proper precautions aren’t taken. But if executed properly, a site can experience little to no change in rankings. Keep these steps in mind next time you’re considering a domain change.
Many people think tablets are a part of the mobile family and, well, they’re wrong. I keep seeing tablets mis-categorized in articles and tweets and posts and quite frankly I just can’t stand it anymore! My fury on this topic has grown to the same level as when people say “I could care less” when they actually mean “I couldn’t care less.” But that’s a whole other topic. Let’s focus on why people are lead to make such a fatal flaw and how it’s affecting their digital strategy.
Chrome has some really great hidden gems for SEO. Although I haven’t come across one that does it all, each has valuable assets that can help audit sites. I’ll review eight of the tools and give you the skinny on each. So without further ado, let’s review the good, the bad, and the ugly of Chrome’s SEO tools. This is not an exhaustive list of the tools Chrome has to offer. I tried to review the ones that were less popular based on the number of download in the web store.
Flash and SEO haven’t been the perfect pair. Flash limits the amount of text search engines can crawl, making it extremely difficult for them to understand your site. Consequently, many flash based sites sacrifice rankings for design.
Search engines index web pages to help them better understand each web page of your website so they can better match them with a users search. Keywords and key phrases are the common factor between the billions of searches performed each year in search engines and the billions of web pages search engines have indexed.
The infamous nofollow link-some SEOs are adamant about its lack of value while others profess its potential. It’s time to put this argument to rest and discuss what exactly a nofollow link can do for your link profile.