Managing your new web design client’s expectations starts from the very moment they land on your website. It continues on with the initial phone call. From there it should be carried over into sales meetings, and then of course passed on to your account managers. Everyone on your team must be on the same page; otherwise, over-promising and under-delivering will be the downfall of your company.
The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.
This post was actually tougher than you think. Finding 10 WordPress themes that would be perfect for SEO companies and agencies was fairly difficult to do. Not only were WordPress themes for SEO companies hard to find, but most of what I found was awful. So, I searched, dug, and sifted through hundreds of themes to find the best WordPress themes for SEO companies, freelancers, startups, and contractors.
Our goal at MySiteAuditor is to help SEO companies, web design firms, and digital marketing agencies generate more sales leads than ever before using our embedded, white-labelled audit tool. And we’re really good at it: to date, our tool has generated almost 250,000 sales leads for our customers.
Last week I jumped on Skype to have a video chat with the Wizard of Moz, Rand Fishkin. But we didn’t talk typical SEO strategies, tactics, and techniques. We talked business. More specifically, we discussed how to grow your SEO business. If you’re an SEO service provider or a digital marketing agency that offers SEO services, you may want to watch this 30 minute video. From SEO consultant to CEO and founder of the most popular SEO software on the planet, Rand has a unique and interesting perspective on how SEO companies can provide better SEO services to their customers and grow their business.
If you run a digital marketing agency, especially a boutique digital marketing agency like I did, then you could be in serious turnover hell if your employees aren’t happy. The good news about the digital marketing industry is the endless amount of business, but the bad news is that good employees are in extreme high demand. Small boutiques often lose the great employees they trained and molded to bigger agencies with something “more” to offer. So, how can you minimize the loss of great employees to bigger agencies? Well, there are many things you can do but let’s focus on one step for this blog post: good communication. Simply talking to the members of your team and listening is the first step to a happier team.
Every second, 40,000 searches are performed by users in Google. Google’s main goal is to connect those users to the most relevant web page with the best information. As you know, one of the first things a users sees on search engine results pages are title tags. Title tags are the first indication of what’s on a web page. So, your title tag is clearly one of the most important components of a web page. It impacts click-through-rate and rankings. Here’s an infographic I put together that will help you remember the top 10 things you need to do to make sure your title tag is properly optimized for search engines and for people.
You’ve just launched the perfect post on your blog, so you share it on Facebook for the world to see. However, Facebook is displaying the wrong thumbnail, and it looks horrible! Why does this happen and how do you fix it? You’re not alone, this actually happens to a lot of people. Luckily, Facebook launched Open Graph in 2010, which helps websites and apps better connect and display their content on Facebook. Throughout this post, I’m going to show you how to use the Open Graph protocol to properly display the correct thumbnail, when someone shares your post or page on Facebook.
Search engines can’t see images, so it’s up to you to help them better understand your images. This will help them better connect you with your target audience. You also need to optimize your images for people, because people are impatient; and the longer it takes your site to open, the more likely your visitors will “bounce” off your site and go somewhere else. Because of that, search engines have started penalizing websites that open too slowly on desktop computers and mobile devices. In this post I’m going to show you how to properly optimize your images, which will lead to higher rankings, more traffic, and more sales.
According to a study by Formstack in 2015, contact forms only have about a 1% conversion rate when the form has 4 fields. In other words, if you have 1,000 people visit your contact page, only 10 of those visitors, on average, will complete your contact form. So, how can you increase that conversion rate? How can you raise that percent up a few points so you can convert 20-30 visitors out of 100? Well, I’ve done some research. I searched for data, case studies, and statistics, and I’ve compiled everything together and came up with a blueprint infographic of the perfect contact form.