how to sell an seo agency

6 Simple Lessons I Learned Selling My SEO Agency

For 10+ years I ran a digital marketing agency that specialized in SEO. Then came the idea for MySiteAuditor. It took off way faster than I expected and before long, it was all I could think about. A SaaS with a fast growing MRR, little to no overheard, and zero customer acquisition costs looked so appealing compared to a team of employees, office politics, clients, and endless sales meetings. I knew what I had to do. I needed to prepare my agency for acquisition. Read more

example seo sales presentation

Free SEO Sales Pitch Presentation

What I’m about to tell you is a true story. Years ago, a potential SEO client flew from Washington DC to Chicago so I could pitch him and his team our SEO services. Think about that for a minute. They flew all that way and spent all that money just to see my team. The sale was practically closed before they showed up, right? Well, half way through my SEO sales presentation I looked over at the client, and what I saw was horrifying. He was sitting in his chair, mouth wide open, and his head was leaned all the way back as if it was partially detached from his body. Read more

Keyword research tools 2018

10 Free Keyword Research Tools – 2018 Edition

Honestly, I can’t remember paying for a keyword research tool, ever. And I’ve been in the industry since 2003. I’m not saying there’s anything wrong with paid keyword research tools, especially from reputable websites like AHrefs, and SEMRush. I’m saying that I’ve had enormous success in the SEO world and I’ve only used free keyword research tools. Read more

how to impress seo clients

5 Things that Truly Impress SEO Clients (Besides Rankings)

Many of you who know me know that I ran a pretty popular digital marketing agency in Chicago before it was successfully acquired by a much bigger agency in 2014. One of the things that really made my agency so attractive for acquisition was our extremely high SEO client retention rate, that led to a super high MRR. Read more

2018 MySiteAuditor New Features and Updates

For those who don’t know me, I’m Marvin. I founded MySiteAuditor back in 2013 while running a boutique digital marketing agency in Chicago. I’m still heavily involved in MySiteAuditor, and am continuously looking for ways we can improve our software. My favorite method for doing this, is simply listening to our community’s requests and concerns. Read more

MySiteAuditor GDPR Compliance Updates

On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect. Here at MySiteAuditor, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority. Read more

how to do keyword research

Keyword Research: The Ultimate Guide – 10 Free Tools Included

I’ve got great news. If you read and follow this guide, I’ll show you how to do professional keyword research for little or no money.  I’ll walk you through my personal, step-by-step, proprietary keyword research process, and I’ll even list and link to the absolute best free keyword research tools in the world. Read more

We Overhauled our Audit Engine – Website Audits are Lightning Fast!

Since 2013, MySiteAuditor has been on a mission to help small digital marketing, web design and SEO agencies grow and become more successful by providing them with affordable sales and lead generation tools. Behind each of our tools is our proprietary “audit engine” — the system that takes a landing page and URL, performs a holistic “scan” of that landing page and website, integrates its findings with various other data sources, and generates a point-by-point audit (and audit score). Read more

1 million seo audits

1,000,000 SEO Audits Done! – This is What We learned

Over the past couple of years we’ve been auditing web pages. Lots and lots of web pages. A few weeks ago we exceeded 1 million total SEO audits. As we crossed that threshold we decided to mine through our data to try and find interesting patterns with regard to SEO. For this particular article, I am going to show you how to benefit from the most common SEO mistakes. Read more

SEO business

10 Question Quiz – Will Your SEO Agency Pass or Fail?

In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies. Read more

Page 1 of 10
1 2 3 4 5 6 10