Most professional marketers have a good handle on conventional direct-to-consumer marketing. The principles of getting it right are well established. However, that’s not the case for B2B. Here, the paradigm is different. Companies must adopt fundamentally different tactics and strategies to win. Commercial entities are different animals from sovereign consumers.
20 years ago, an exclusive online social network was created, transforming the digital world forever. While social networks existed before (MySpace, Bebo, etc.), it wasn’t until the launch of Facebook that social media really took off.
In today’s digital landscape, 68% of all online experiences begin with a search engine. Therefore, Search Engine Optimization should be a priority for all website owners. And if you want your site to climb the Google rankings, EAT SEO can become your secret weapon.
If you have ever tried to fire your website up the search engine SERP rankings, you will almost certainly appreciate the importance of a strong keyword strategy. However, you may be less aware of the term keyword cannibalization.
Most people who have even a basic understanding of SEO know how important well-written content, keyword targeting, and backlinks are for their Google ranking.
Facilitating straightforward website navigation is the holy grail of web design. Those who can do it successfully are more likely to generate leads and sales.
All website owners must invest in their site’s SEO to attract visitors. In an age when Google rules supreme, a site that overlooks its search engine credentials will be doomed to join the millions of websites that fail to build an audience.
Is your SEO business generating enough SEO leads? You’re spending a fortune on marketing strategies, yet can’t generate a large enough lead list. It means a lot of money leaves your business and hardly any can come in.
By now, you’re likely well aware of the role that SEO (search engine optimization) plays in your success in the digital landscape.
It goes without saying that failing to SEO-optimize your web pages means that your content is guaranteed to suck. After all, a lack of optimization is often reflected in search engine rankings and web traffic, meaning that your website will fail to gain any traction whatsoever. In fact, “90.63% of pages get no organic search traffic from Google.”